6 Top Landing Page Builders (+Checklist to Choose the Perfect One)

In the world of digital marketing, landing pages act as silent heroes, playing a vital role in the success of online campaigns. These deceptively straightforward web pages are the bridge between effective search campaigns and generating valuable leads. This article explores the top landing page builders, how to choose the perfect one for your needs, and best practices to guide your landing page development.

Table of contents

Best landing page builders

Landing page builders are essential tools for creating effective landing pages. If you’re seeking user-friendly and efficient options, consider these six excellent choices:

  1. Carrd: Carrd excels in simplicity and ease of use, making it perfect for crafting free landing pages.
  2. ConvertKit: When your objective is to boost email newsletter subscriptions, ConvertKit is a fantastic option.
  3. Unbounce: This platform is well-suited for budget-conscious small businesses, offering versatility in landing page design.
  4. Swipe Pages: Swipe Pages is tailored for those who prioritize mobile-first landing page designs, optimized layouts, tag integration, and the ability to pass GCLID data on lead submission. As a frequent user, I’ve even built my own landing page with it, which you can view here.
  5. Leadpages: Leadpages presents an effective solution for those aiming to sell products directly from their landing pages.
  6. Landingi: Landingi caters to small businesses operating on a tight budget, delivering essential landing page features without the hefty price tag.

best landing page builder - landingi tool These specialized landing page builders streamline the creation of high-converting landing pages, catering to various needs, from simplicity to lead generation and sales.

However, if your website is already hosted on platforms like Wix, Squarespace, or Shopify and you find their landing page creation capabilities satisfactory, there’s no need to switch. These platforms are feature-rich and can be highly convenient if you’re already familiar with their interface and functionality.

In fact, leveraging your existing platform for landing pages makes financial sense if you’re already paying for its services. It helps consolidate your online presence and can potentially reduce costs. This approach ensures a consistent consistent brand experience throughout your website and landing pages, all while maximizing the tools you’re already invested in. 🛠️ Access the tools and techniques to construct the ideal landing page with our complimentary guide » How to Make Great Landing Pages (with Crazy-High Conversion)

How to find the right landing page builder: Checklist

What constitutes exceptional landing page building software? Based on my 15+ years of experience in web development and a deep understanding of landing page importance, here’s my checklist:

  • User-Friendliness: The software should enable effortless creation of single-page websites, minimizing coding or intricate CSS styling. Simplicity is paramount.
  • Seamless CTA Integration: The ability to seamlessly incorporate your preferred call-to-action (CTA) methods is crucial, whether it’s capturing email addresses, encouraging phone calls, or enabling instant purchases.
  • Built-in Analytics: A robust landing page platform should include integrated analytics to closely monitor your marketing strategies’ effectiveness, allowing for data-informed decisions. It’s equally vital to have the capacity to add custom scripts to the header and body of the HTML. This is invaluable for integrating tools like Google Tag Manager, which allows you to manage various tracking and marketing scripts from a central location without requiring advanced technical expertise. Additionally, your analytics should be capable of tracking leads and recording GCLID values, which is particularly beneficial for endeavors like Google Offline Conversion Import. This feature can be combined with Enhanced Conversions for leads, enabling the modeling of lost conversions resulting from cookie deprecation.
  • Custom Domain Support: The option to utilize a custom domain for your site enhances brand professionalism and trustworthiness.
  • High-Quality Templates: Access to diverse, high-quality landing page templates for common concepts is essential. The emphasis should be on quality over quantity, ensuring a polished and contemporary aesthetic for your landing pages.

best landing page builder - example of landing page templates from unbounce Examples of landing pages constructed using Unbounce templates.

Landing page best practices to remember as you build your own

When you’ve selected your ideal landing page builder, incorporate these best practices into your landing page designs.

elements of an effective landing page to consider when building your landing page

Compelling Offer

Your offer is the cornerstone of your campaign. It should be irresistible and meticulously tailored to your target audience’s needs and desires, creating a sense of potential loss if they decline. Employing strategies such as a risk reversal, a time-limited guarantee, or a unique selling proposition can make your offers too good to pass up.

Strategic Contact Form Placement

Placing your contact form adjacent to the offer description is a strategic maneuver. The readily available contact form can significantly boost conversion rates. Visitors are more inclined to engage when the form is easily accessible, allowing them to proceed effortlessly. Beyond placement, streamline the user experience by minimizing form fields and required information. While gathering valuable data is important, a cluttered contact form, especially one demanding excessive information, can deter potential leads. Strive for a balance between collecting essential data and ensuring a smooth, user-friendly interaction. Instead of requesting a full name, phone number, and a comprehensive company overview upfront, consider asking only for crucial details like email address and a concise description of their objectives. This minimizes friction during the conversion process, encouraging visitors to engage with your offer without being overwhelmed by a lengthy form.

Clear and Effective Calls to Action

Your landing page aims to motivate visitor action. This requires clear, compelling calls to action placed strategically throughout the page. A/B test different CTAs to determine which messaging, button colors, and other elements resonate best with your audience and yield the highest conversions. For inspiration and ideas, download our complimentary guide: “The Best Call to Action Phrases Ever (& Why They Work!).”

Clickable Phone Number

In today’s mobile-first world, a clickable phone number is a welcoming gesture for potential customers. Enabling one-click direct calling eliminates barriers and simplifies outreach. This seemingly small feature can make a significant difference.

Similar to the clickable phone number, a clickable email link streamlines communication. It provides visitors with a hassle-free method to connect. With a simple click, they can initiate an email exchange without manual data entry.

Concise Service Highlights

Highlighting your services offers visitors a glimpse of your offerings without requiring extensive exploration. It piques their interest and encourages them to delve deeper, effectively communicating your value proposition in a concise and engaging manner. For local service businesses, this can be a game-changer, simplifying the process of connecting with your physical location. It seamlessly bridges the online and offline realms, ensuring effortless customer reach.

Accessible Business Address

Including your address not only builds trust but also enhances convenience. By making your address clickable, linking to Google Maps, or embedding a Google Maps view directly on your website, you enhance accessibility. This allows potential customers to easily locate your business, obtain directions, and familiarize themselves with the surrounding area.

Case Studies and Social Proof

Real-world achievements and testimonials form the bedrock of your credibility. Sharing case studies showcases your ability to deliver on promises. They serve as compelling endorsements, setting you apart from competitors and fostering trust.

Find the best landing page builder for your business

Identifying the ideal landing page builder empowers you to create landing pages that drive conversions and fuel business growth. Utilize our checklist and adhere to landing page best practices to select the perfect landing page builder for your needs and maximize your campaign success. Explore these six exceptional landing page builders:

  1. Carrd
  2. ConvertKit
  3. Unbounce
  4. Swipe Pages
  5. Leadpages
  6. Landingi
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