Targeted landing pages deliver messages tailored to specific user needs, which boosts conversions. In fact, companies with 30+ landing pages generate 7 times more leads compared to companies using fewer than 10. Effective marketing hinges on well-designed landing pages, and having the right tools can streamline this process. Templates, tracking, testing – these features are game-changers when it comes to building landing pages.
1. Crazy Egg
Crazy Egg’s is best known for its heatmap tracking reports, which visualize where visitors click on your pages. This tool reveals which areas of your page are attracting the most attention, often with surprising results.
Crazy Egg offers heatmaps, scroll maps, confetti reports, and more, providing valuable user experience insights at an affordable price. No complicated installation is required – Crazy Egg ensures a quick and easy setup. Many Crazy Egg users discover that visitors click on elements that aren’t even links! Correcting these design flaws significantly enhances engagement and conversion rates. Pricing for Crazy Egg starts at $9 per month, with higher tiers offering more page tests and accommodating higher visitor traffic.
2. Unbounce
Unbouce is a very popular landing page tool. It empowers you to create and test a variety of landing pages without needing any technical expertise.
Utilize Unbounce’s extensive template library or test your own designs. It integrates seamlessly with other popular marketing platforms like MailChimp, Salesforce, Marketo, and others. Unbounce equips you with comprehensive A/B testing tools to determine which landing pages perform best, allowing you to refine your pages for optimal results. Pricing begins at $49 per month (with a cap of 5,000 unique visitors), and higher-tier plans offer additional features and higher traffic allowances.
3. Optimizely
Optimizely offers a service very similar to Unbounce – build and experiment with landing pages using a visual editor that requires no coding skills.
Co-founded by Dan Siroker, who served as Director of Analytics for Obama’s 2008 campaign, Optimizely assures expert handling of your data. The key difference between Optimizely and Unbounce is that Unbounce provides attractive built-in templates, while Optimizely does not. Optimizely offers a free plan with basic features for a single website. Enterprise plans are customized based on individual needs; contact them directly for a quote.
4. Ion Interactive Landing Page Assessment
The ion Interactive Landing Page Assessment presents you with 13 multiple-choice questions about your landing page, encompassing crucial aspects like relevance, above-the-fold content, trust signals, and more.
Upon completion, you’ll receive an overall score and recommendations. Although this self-assessment approach may not be the most accurate, it’s a useful free tool for those new to landing page optimization.
5. Landing Page Analyzer
Visual Website Optimizer offers a free Landing Page Analyzer that evaluates your landing page based on your responses to 21 questions. These cover aspects like the number of offers, product screenshots, page length, and more. While it requests your URL, the tool’s evaluation seems primarily based on your answers to the 21 yes/no questions.
You’ll receive an overall grade and scores in specific areas related to landing page effectiveness. The tool also provides detailed feedback and improvement suggestions. Keep in mind that the accuracy depends on honest self-assessment. The Landing Page Analyzer is a valuable free tool that ensures you’re adhering to best practices. While the information is available elsewhere, it offers an interactive and engaging learning experience.
6. Usability Hub Tests
Usability Hub enables the creation and execution of quick experiments. For example, you can have testers choose between button colors or identify where they would click to add an item to their cart.
Choose from four mini-test styles, analyze the results, and make informed design decisions. You can pay to run tests or earn “karma” by participating in other users’ tests. Accumulated karma can then be used to conduct your own tests. Usability Hub’s mini-tests are both insightful and enjoyable. They offer a fun way to gather valuable data. What are your go-to landing page tools? Share your favorites in the comments!