When the holiday season fades, the latter part of winter can feel a little dull. However, you can brighten your customers’ days during these short, gloomy days with engaging blog posts, videos, and other creative content. Feeling a lack of creativity? Don’t fret! We’ve gathered a treasure trove of content ideas you can utilize throughout the month. Let’s dive in!

Table of contents

• Tips for February blog post content
• February blog post ideas for holidays and days of observance
• Non-holiday blog post and content ideas

Tips for February blog posts

February is crucial as people resume purchasing after the holiday lull. Maximize the month with these content marketing tips and strategies.

Publish Early

Ensure your marketing calendar has February blog content prepared early for timely publishing. Why is this crucial? Unlike your February social media posts that appear instantly, blog content takes time to rank on search engine results pages (SERPs). A February-focused post topping the SERPs in March won’t attract many visitors. Moreover, most February content will offer timely guidance on places to visit and things to do. Your posts should reach people during their planning stage, before they act. February blog posts will draw new visitors to your website. Utilize our complimentary Website Grader to ensure your site is in peak condition.

Prioritize Keywords

Numerous channels exist to share your exceptional February blog posts and videos. Since most people primarily use search engines for answers, tailor your posts to match their searches. The first step in search engine optimization is keyword research. While numerous keyword research methods exist, start by typing a word or two into a search engine and observe the autofill suggestions.

Google autofills common search terms, making it an excellent starting point for keyword research. Another simple option is using our free keyword tool. Enter a term related to what your audience might search for. You’ll receive a list of search phrases, their search volume, and the difficulty of ranking on SERPs for each.

The sweet spot for SEO keywords is high search volume and low competition. Popular keywords not only aid SEO but also reveal what your audience wants to know. Discussing artificial turf alternatives for real grass is futile if nobody is seeking such information.

Cross-Promote Your Content

Maximize the reach of your February content by distributing it across multiple channels. Email is your owned-channel champion. Send seasonal content to subscribers through a themed newsletter to inform and engage them.

Numerous themes can be used for a February newsletter. Email marketing grants you unparalleled control. Unlike social media or search engines with ever-changing algorithms, email communication is direct, between you and your subscribers. Utilize an appealing subject line to stand out in their inbox. Social media’s excels in fostering new connections and creating direct engagement opportunities. Craft social media posts with links to your blog or videos to drive traffic. Achieve this organically or through a paid ad. When someone comments, keep the conversation flowing by responding.

Blog post ideas for holidays and days of observance

February brims with joyous holidays and significant movements. Leverage these occasions to inspire your blog content and resonate with your audience.

Black History Month

February is ideal for celebrating diversity and inclusion. Instead of being overly promotional, dedicate some blog posts to commemorating Black History Month. One approach is highlighting Black-owned businesses in your area or industry.

Fashion designer Kendra Scott spotlights Black entrepreneurs in a Black History Month blog post. Consider these additional Black History Month blog post ideas:

• Compile ways for customers to celebrate, such as supporting local Black-owned businesses.
• Write about lesser-known figures like Bessie Coleman (first licensed Black pilot) or Gwendolyn Brooks (first Black Pulitzer Prize-winning author).
• Share a list of Black authors, books, and movies for your audience to explore.

Heart Health Month

It’s likely no coincidence that heart health awareness coincides with Valentine’s Day. Contribute by raising awareness about the number one cause of death in the United States. Countless ways exist to mitigate heart disease risks, so incorporate heart-healthy tips into your February content.

Supplement provider Alive! maintains brand relevance by posting about heart-healthy nutrients. Explore these ideas to keep your content heart-healthy:

• Have staff share favorite heart-healthy recipes or curate a list with links to existing ones.
• Direct readers to local spots for enjoying nature and exercising—both beneficial for the heart.
• Share resources about heart disease, nutrition, or caring for individuals with heart conditions.

National Cancer Prevention Month

Similarly, contribute to raising awareness and knowledge about cancer, prevention, and research. Disseminate information using these February blog post ideas:

• Interview a doctor for firsthand insights on cancer prevention.
• Create an infographic (Canva is perfect for this) depicting leading cancer causes or beneficial superfoods.
• Curate a list of fundraising events, such as 5ks or businesses donating to the cause.

Feb 1: Change Your Password Day

What’s more frustrating than changing and managing passwords? Identity theft. Hence, Change Your Password Day is gaining traction globally. While not inherently exciting, you can inject some fun. Security software company Kolide transforms these topics into cartoons.

Explore unconventional content formats, like this cartoon from Kolide. Regardless of presentation, customers will appreciate guidance on avoiding hacking woes through these blog post ideas:

• A calendar with essential online security tasks.
• Tips for creating strong passwords.
• A list of tools for secure password generation and storage.

Feb 9: National Pizza Day

Let’s lighten the mood with a beloved food: Pizza! Capture attention with these blog and video ideas:

• Spark a debate about the best pizza style (New York, Chicago, Detroit) and controversial toppings (pineapple, anyone?).
• Conduct a poll for the best local pizzerias, sharing the results in a video at the winner’s location (with permission, of course).
• Get creative with fun recipes for readers to make their perfect pizza at home. Download this free guide »> 30 Best Ways to Promote Your Business Online

Feb 13: Galentine’s Day

Galentine’s Day originated from the sitcom Parks and Rec. Leslie Knope and her friends celebrated their bond over brunch on Valentine’s Day Eve. This tradition has gained momentum around the world, and you can score points with your audience by joining in.

Here’s how stationery supplier Letterfest promotes Galentine’s Day. Celebrate female friendships with these blog post ideas:

• Provide a step-by-step guide to planning a Galentine’s Day gathering, including snacks, decorations, and activities.
• Compile a list of top local brunch spots.
• Craft the ultimate guide to Galentine’s Day etiquette and traditions (waffles are a must-mention).

Feb 14: Valentine’s Day

Valentine’s Day steals the spotlight this month, with people spending approximately $26 billion. While romantic couples are a primary focus, love for friends, family, and oneself shouldn’t be overlooked. The Steppenwolf Theater shares the love with a rom-com roundup, perfect for a date night or self-care evening on the couch.

A date-night movie list like this one from the Steppenwolf Theater is a simple yet effective February blog post idea. Win over your customers with these Valentine’s Day blog post ideas:

• Suggest unique date ideas like a cozy blanket-fort movie night or a fun dessert baking competition.
• Identify the most romantic local spots and provide tips for enjoying them.
• Create a gift guide with categories for couples, friends, and self-treating individuals.
• Compile a cocktail and mocktail list with recipes and historical trivia (e.g., The daiquiri originated in Cuba when Jennings Cox ran out of gin).
• Provide a list of romantic quotes and caption ideas for Valentine’s Day cards.
• Offer anti-Valentine’s Day party ideas for those who prefer a different kind of celebration.

Feb 17: National Love Your Pets Day

Let’s not forget our furry, feathered, and scaled companions. This theme resonates universally, as 66% of households have at least one pet. Be the “best human” by using these pet-themed content ideas:

• Encourage engagement and gather valuable user-generated content by asking customers to share pet photos or videos for a blog or vlog feature.
• Collaborate with a local veterinarian on a post about pet health at various life stages.
• Create a guide to the best toys, apparel, and pet accessories, incorporating puns for added fun.

Feb 17: National Random Acts of Kindness Day

Our final stop on this love-filled content train is National Random Acts of Kindness Day. Witnessing kindness inspires kindness in Science says individuals. These blog post ideas promote goodwill and build positive sentiment towards your brand:

• Compile heartwarming stories of strangers helping strangers and share them in a blog post.
• Provide actionable ideas for readers to pay it forward.
• Challenge people to perform three random acts of kindness, share their experiences, and enter a draw for a prize or donation in their name.

Non-holiday blog post and content ideas

February offers a plethora of non-holiday marketing opportunities. Let’s explore a few that translate well into blog posts or videos.

Winter-themed blog and vlog posts

February marks a transitional period for many regions. Winter’s grip remains strong, but hints of spring emerge. People start thinking about preparing their homes, inside and out, for warmer days. Capitalize on this by offering pre-spring cleaning or yard maintenance tips.

A seasonal home or lawn care guide like this one from Lawn Love is a perfect topical blog post idea for February. Impressively, Lawn Love secured a Google Sitelink (the additional links below the main search result) specifically for this content. Sitelinks enhance SERP visibility and can boost click-through rates by 20%.

You can’t request Sitelinks directly from Google, but seasonal content like February blog posts strengthens your chances. Consider these additional February blog post ideas:

• Winterizing a house is a multifaceted process; a blog post about safeguarding homes during the coldest months would be valuable.
• Gather your coziest soup, stew, and comfort food recipes.
• Short winter days can make kids restless—offer parents ideas for kid-friendly activities to expend excess energy.
• A winter product showcase or a list of new spring arrivals with early-bird discounts can be highly effective.

Award season content ideas

Award season brings major film, music, theater, and television awards ceremonies into the limelight. The Grammys occur this month, and the Oscars follow in early March, placing February at the peak of excitement. Elevate your award-season content with a printable bingo card for watch parties.

Go beyond traditional blog posts with creative content like this Oscar bingo card from Punchbowl. Here are more award-season content ideas:

• Publish a list of nominees for each major award with brief descriptions.
• Write a watch party guide with dress-up themes and movie-themed menus.
• Share your award predictions or post-event recaps.

Super Bowl video and blog content

The Super Bowl generates immense online buzz. The hashtag #superbowlLVII alone garnered over 225 million views on TikTok. Pregame videos of pets “predicting” the winner are a perennial favorite. This low-budget content is both entertaining and easy to create with a smartphone.

Utilize YouTube Shorts like this one to cross-promote your February content. Score big with these Super Bowl blog post ideas:

• Provide a playbook for hosting the ultimate Super Bowl party.
• Identify the top 10 local spots to watch the game.
• Review Super Bowl commercials and link to them on YouTube.
• Compile a quick cookbook with your team’s favorite game-day recipes.

Inspirational content

Seasonal affective disorder (SAD) is a real concern. Dedicate some February blog posts to helping readers combat the winter blues.

• Curate a reading list of informative articles about SAD.
• Share uplifting stories that remind readers of brighter days.
• Write travel articles like “10 Day Trips from [Your City]” or “5 Budget-Friendly Sunny Beaches to Visit.”
• Highlight inspiring customers and the positive impact they have on your community or industry.

Get started on your February content

This short month is bursting with opportunities to connect with your audience. Start crafting creative content for February! Don’t be daunted if you’re new to blogging; authenticity and helpfulness go a long way. You’ll find your groove with practice. Once you witness the influx of new customers attracted by your February content, you’ll be brimming with ideas for future blog posts. Keep the momentum going! Here’s a comprehensive list of content ideas for March!