As the holiday season approaches, it’s understandable why many businesses shift their focus away from attracting new customers and instead prioritize preparations for the upcoming year.

However, this period presents a unique chance to engage with potential customers who are still actively seeking solutions. By pausing your efforts, you risk missing out on valuable leads. Let’s explore five strategies to maintain a steady flow of leads and sales throughout the holiday season.

Maintaining Lead Generation & Sales During the Holidays

The holidays offer a chance to differentiate yourself from competitors and capitalize on untapped opportunities. Consider these holiday marketing ideas strategies, especially if you’re a B2B business:

1. Prioritize Mobile Optimization

While always important, mobile optimization becomes crucial during the holidays as people increase their mobile usage for travel, shopping, and leisure. This presents a challenge for B2B marketers who often find higher engagement and conversion rates on desktop platforms. At Superlegal, we experience this, and we’re not alone. The solution? Enhance your mobile conversion rates and landing page optimization:

• Create a mobile-specific funnel, simplifying complex onboarding processes for mobile users.
• Streamline sign-up forms for mobile by requesting only email addresses and gathering additional details through confirmation emails.

• Increase website traffic and conduct A/B testing to improve mobile conversion rates.
• Ensure your landing pages are fully mobile-responsive and optimized for Core Web Vitals.

2. Share Holiday Cheer with Coupons

Strengthen customer and lead relationships during the holidays by sending thoughtful messages. A holiday coupon is a perfect gesture. Offer coupons to re-engage prospects, foster customer loyalty, and even remind churned users of your value. These can be simple discounts or coupons from relevant vendors like Staples.

Image source By factoring this cost into your budget, you can rekindle conversations with prospects and former customers.

3. Infuse Holiday Spirit into Email Marketing

With more time during the holidays, many B2B decision-makers use this period for planning and catching up on emails. This means your messages might actually receive more attention. However, generic cold emails get lost in the shuffle. Instead, focus on genuine connection:

• Send year-in-review emails highlighting customer achievements and encouraging continued engagement.

Find more year-in-review email inspiration here.

• Send authentic holiday greetings, but personalize them to avoid sounding impersonal.
• Utilize these holiday email marketing tips for additional email marketing guidance. By maintaining brand visibility throughout the holidays, you pave the way for smoother engagement when the new year arrives.

4. Spread Holiday Cheer with a Video

Go beyond traditional marketing videos and create something lighthearted and entertaining, even if it doesn’t directly promote your product or service. Consider these ideas:

• A humorous video featuring your team in a holiday setting.
• A parody of a holiday song relevant to your industry or brand.

Image source

A creative holiday video has the potential to go viral, boosting brand awareness and driving organic traffic.

5. Publish Holiday-Themed Content

Embrace the holiday spirit and create content that stands out from the norm. This can generate lasting organic traffic. Here are some suggestions:

• Showcase positive customer feedback and reviews.
• Create a themed series based on the Twelve Days of Christmas or eight days of Hanukkah.
• Offer helpful advice related to your industry’s holiday-specific challenges.
• Use these holiday marketing resources and our guide to writing unique holiday copy for inspiration.

Maintaining Momentum Throughout the Holidays

By implementing these strategies, you can approach the holiday season with confidence. Don’t let the holidays pass you by. Differentiate yourself by remaining active, engage your audience, and start the new year strong! More holiday marketing resources:

• 4 Ways to Drive Leads from Your Holiday PPC Ads
• 8 Ways to Drive Sales from Black Friday Facebook Ads
• The Holiday Marketing Trends & Predictions That Will Make (or Break) Your 2023 Sales
• 10 Ready-to-Use Holiday Emails to Customers (& Free Templates!)