The popularity of chatbots has surged in recent times due to their capacity to manage tedious business operations. Incorporating a bot into your Facebook page is more advantageous now than ever before, enabling you to respond to customers promptly and deliver exceptional service.

Facebook’s data reveals that:

• In the UK, 61% of individuals messaged a business between March and June 2018.
• Businesses that offer direct messaging are 53% more likely to see customer interaction.
• Over half of the population considers business messaging a contemporary communication method.

It’s understandable! Messaging a business is more convenient than phone calls or emails, especially while on the go.

Utilizing Facebook Messenger bots for business offers numerous advantages. A significant benefit is their potential to enhance conversion rates, provided the pre-written messages are strategically crafted and executed. Here are five ways Facebook Messenger bots can boost your conversions, along with our expert advice on composing high-quality messages.

1. Enhance Customer Service

It’s quite straightforward: using Messenger chatbots to boost conversions starts with automated messaging. This guarantees potential customers receive instant responses to their queries.

Excellent customer service is paramount for increasing conversion rates and differentiating your business. When designing your chatbot, consider frequently asked questions and provide easy access to answers. Offering multiple-choice responses that lead to specific questions is the simplest approach.

By providing accurate and concise information, potential customers can swiftly decide whether to purchase your products or services. Prompt responses also deter them from seeking alternative suppliers or opting for faster competitors.

An added bonus: Bots can pre-qualify customers by collecting information, saving you valuable human resources.

Your response rate is visible on your Facebook homepage.

2. Cultivate Brand Awareness

Utilize your bot to introduce your company, especially to newcomers within your brand’s sphere. This is an effective method to pique interest. By presenting your brand in a manner that resonates with your target audience, you transition them from a cold to a warm audience, guiding them down your sales funnel. There are several approaches, and you can implement them all—it’s about finding the perfect fit for your brand.

Firstly, greet those who message you with a welcoming message. This provides insights into your business before they engage further.

UNICEF’s greeting message sheds light on the organization’s mission.

Secondly, include a menu at the bottom of your Messenger window. This allows users to learn more about your identity, services, and other pertinent details.

This bot menu lets users explore the agency in-depth.

You can also incorporate brand awareness directly into your bot’s conversations. Sharing details about recent events or exciting projects involving your business can effectively capture your audience’s attention.

3. Guide Users to Your Product Page

After warming up your audience using the previous techniques, you can subtly steer them towards your product pages. The key is to maintain a natural, conversational tone, avoiding any semblance of a sales pitch – that’s a big no-no. If direct guidance isn’t your style, you can always include a shop button in the menu. However, a well-structured conversation tends to be more effective.

Burberry offers the option to browse its products both within the conversation and the menu.

4. Broadcast to Subscribers and Enhance Customer Lifetime Value

Beyond standard bot interactions, leverage ad hoc broadcasts to re-engage subscribers. These broadcasts can effectively remind customers about your brand and increase customer lifetime value, boosting the likelihood of future conversions. Remember, avoid excessive sales pitches and limit broadcasts to a maximum of once per week.

Broadcasts are useful for sharing relevant business updates, offering valuable content like blog posts that redirect to your website, or gauging their interest in future product launches and information.

The key with broadcasts is engagement, not information overload. Pose questions to gauge their interest and offer multiple opportunities to disengage if they prefer.

5. Integrate Augmented Reality

Victoria Beckham stands out by incorporating augmented reality into her chatbot, and the outcomes are remarkable. Her bot, one of the best we’ve seen on Facebook Messenger, allows users to virtually try on her sunglass collection using their camera. This innovative approach drives conversions and is something we hope to see more of in the future. Learn more about her bot check out this case study.

Victoria Beckham’s bot incorporates augmented reality, enabling you to virtually try on her sunglasses.

Tips for Crafting Effective Chatbot Messages

Now that you understand how bots can boost conversions, let’s explore crafting compelling messages. Consider these pointers while building your Facebook chatbot.

1. Keep Text Concise

Limit your bot’s consecutive messages to a maximum of three without posing a question or offering response options. Maintain a conversational flow with just a couple of sentences per message. Remember, it’s a dialogue, not an email.

2. Utilize Emojis

Chatbots thrive on informality. Incorporating emojis can enhance the experience, making it more enjoyable and friendly while reducing the need for lengthy text.

3. Introduce Pauses

Avoid overwhelming users with large text blocks or rapid-fire messages by incorporating pauses. We recommend two to three seconds between messages, mimicking natural conversation flow.

4. Incorporate Images and GIFs

Enhance authenticity by using images and GIFs. Injecting humor can be effective, but exercise caution, as humor is subjective.

5. Offer Unsubscription

Always provide an unsubscribe option. While growing your bot’s following is important, retaining uninterested subscribers is counterproductive. Avoid resentment by ensuring users can easily opt out. The simplest method is integrating an “Unsubscribe” option within the “Bot settings” menu.

Clicking “Settings” on this bot reveals the unsubscribe option.

6. Leverage Subscriber Data for Targeted Marketing

Utilize the information and responses gathered by your bot to tag users and create subgroups. This enables targeted broadcasts to specific segments who have opted in and retargeting those interested in particular topics. This approach further enhances customer lifetime value by delivering desired content, increasing conversion opportunities.

Integrate Facebook Messenger into Your Marketing Strategy

Before you rush into creating a Facebook Messenger chatbot to boost conversions, remember that bots are most effective when integrated with existing advertising strategies. They complement your overall approach, not replace it.