It’s a well-known fact that email marketing offers a significant return on investment, yielding $40 for every $1 invested. This impressive ROI makes it a leading marketing channel.

However, crafting compelling emails, whether for lead generation, user onboarding, expressing gratitude, or announcing important updates, can often lead to writer’s block. Fortunately, there’s no need to start from scratch. This article provides five email templates to kickstart your communication efforts. Table of contents

• Onboarding/welcome email
• Cold outreach email
• Thank you email
• Announcement email
• Customer appreciation email

Best practices for using email templates

Email templates are valuable tools for saving time, minimizing errors, and maintaining brand consistency. However, using them effectively requires following these guidelines:

1. Personalization is key: Templates should serve as a foundation for your emails, not the final product. Tailor them to include recipient-specific details for a genuine touch. Remember, saving time shouldn’t come at the expense of customer appreciation.
2. Thorough proofreading is essential: While templates reduce errors, it’s crucial to review them diligently before sending, especially after personalizing the content.
3. Testing is crucial: Templates streamline your workload but don’t eliminate the need for testing. Experiment with different versions of a template to identify the most effective one. Regularly update your templates to prevent them from becoming stale.
4. Integration with your email platform: Once you’ve finalized your email copy, don’t just save it to your notes. Set up Gmail templates for easy access.
5. Leverage design templates: While the templates below can be used as Gmail templates, a branded HTML email enhances visual appeal and professionalism. Numerous branded email templates are available to explore.

5 essential email templates for businesses

Utilize these templates as a starting point for your email campaigns. Remember to adapt them to your brand voice and always maintain a human touch in your writing!

1. Welcome/onboarding email template for customers

This template welcomes new customers after registration, purchase, or product subscription.

Subject line: Welcome to {business name}! Hello {customer’s name}, We’re thrilled to welcome you to {your company name}! We’re delighted to have you as part of our {team, family, etc.} and believe you’ll truly appreciate {product, feature, etc.}. Be sure to explore these offerings:

• {feature 1}
• {feature 2}
• {feature 3} Should you have any questions or require assistance, please don’t hesitate to contact us. We’re available from {hours} and reachable {at/by} {contact info}. For assistance outside business hours, refer to our comprehensive FAQ page. Welcome once again! We’re thrilled to have you. Sincerely, {your name}

Tips for welcome emails

• Increase welcome email volume by employing creative newsletter signup CTAs and implementing strategies to boost email signups.
• Generate excitement about their decision and provide clear next steps.
• Avoid overwhelming new users. Present essential information upfront and link to external resources for further details.
• Explore our welcome email tips for comprehensive guidance.

2. Sales outreach email template

Cold outreach sales campaigns requires a delicate approach but yields positive results when executed correctly. This template provides a solid starting point.

Subject line: A more efficient approach to {achieve goal} Hi {prospect’s name}, I observed your efforts in {prospect’s initiative} and commend your {compliment}. My name is {your name}, representing {your company name}, where we empower individuals like yourself to achieve their goals through {product}. Recognizing your busy schedule, here are some features you might find valuable:

• {feature 1}
• {feature 2}
• {feature 3} I’d welcome the opportunity to delve into these details further at your convenience. Feel free to schedule an appointment through my {calendar program}. Looking forward to connecting! -{your name}

Tips for cold outreach emails

• Maintain a non-aggressive tone, presenting your offering as an opportunity rather than a forceful decision.
• Value your reader’s time by being concise and highlighting crucial information.
• Personalize your message by referencing specific details about the prospect and their challenges.
• Expand your business using cold email strategies.

3. Thank you email template

Express gratitude to customers for purchases, signups, or service subscriptions with this adaptable template.

Subject line: Thank you! (Coupon enclosed) Hi {name}, Thank you for {action the customer took}. We’re confident you’ll enjoy using {product} as much as we do. As a token of our appreciation, we’re offering you {promotion, coupon, etc.} for your next {action}. Don’t miss out on our other product, {other product}. If you appreciate {current product}, we believe you’ll find {other product} equally appealing. Thank you once again, {your name}

Tips for thank you emails:

• Keep thank you emails concise while expressing genuine appreciation.
• Don’t treat it as a final goodbye. Leverage this opportunity to offer discounts on future purchases or suggest relevant upsells.
• Draw inspiration from our thank you page examples.

4. Announcement email template

Announcement email structures vary based on the content, but this template provides a helpful framework.

Subject line: Announcing the launch of {product, event, feature, etc}! Hi {name}, We’re thrilled to announce the launch of {event}! After much anticipation, we’re ready to unveil {product, location, etc.} to the world. We trust you’ll enjoy using it as much as we’ve enjoyed developing it. Here’s why we’re excited about {product, event, etc.}:

• {reason 1}
• {reason 2}
• {reason 3} Experience it firsthand! Visit our {website, location} to {action}. As an email subscriber, you’ll receive a special {discount, perk, etc.}. For inquiries, reach out to us at {contact info}. Thank you for being a part of this journey. Sincerely, {your name}

Tips for announcement emails

• Embrace the opportunity to celebrate the effort behind the new feature, product, or event.
• Consider offering your loyal customers exclusive early access.
• Ensure the announcement is significant and relevant to your audience, warranting an email.
• Include a clear call to action for reader engagement.

5. Customer appreciation email template

Use this email template

Subject line: Exclusive gift for our loyal customers Hi {name}, This month marks our nth anniversary! While we’re passionate about {your trade}, our driving force is loyal customers like you. To express our gratitude, we’re offering a special {promotion} throughout the month. This exclusive offer is available only to our most valued customers for a limited time. Schedule an appointment today by calling us and mentioning promo code {promo code}. Looking forward to seeing you soon! -{your name}

Tips for customer appreciation emails

• Avoid using generic phrases like “valued customers,” which can feel impersonal and insincere.
• Explore our collection of low-cost, high-value customer appreciation ideas for inspiration.
• Discover additional examples and templates in our Valentine’s Day and holiday customer appreciation email collections.

Need more email marketing tips and templates?

Didn’t find the template you were looking for? Seeking additional email marketing advice? We’ve got you covered:

• 12 Response-Worthy Follow-Up Email Templates
• Email Copywriting Tips We Swear By (+Examples!)
• The 7 Rules of B2B Email Marketing (Plus 4 Examples We Love)
• Free download: 30 Free Small Business Email Examples & Templates
• Free Gmail Templates You Can Use in One Click
• How to Write an Introduction Email (+Templates & Examples) Email marketing remains a potent strategy. Leverage these tips and templates to launch or enhance your email campaigns today.