5 Key Google Ads Scripts for Enhanced Account Optimization

Google Ads scripts can be incredibly useful for streamlining tasks and processes within your Google Ads account, but finding and implementing the right ones might feel technically daunting. That’s why we’ve compiled a list of five practical, ready-to-use Google Ads scripts and provided a breakdown of how to implement them, even without any coding experience!

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What are Google Ads scripts?

Google Ads scripts consist of JavaScript code snippets that automate various tasks and processes within your Google Ads account. These scripts can be instrumental in optimizing your campaigns, managing ads with increased efficiency, and adapting to changes swiftly without requiring manual intervention. Integrating these scripts into your overarching strategy can result in enhanced campaign management, significant time savings, and ultimately, improved results. 🛑 Want to make sure your Google Ads are optimized for the best results? Find out with a free, instant audit » Google Ads Performance Grader

5 Google Ads scripts to try (+how to implement them)

Let’s delve into the details!

1. Account Anomaly Detector Script

This particular script keeps a watchful eye on your account, detecting any unusual swings in critical metrics such as clicks, impressions, conversions, and ad spend.

example of account anomaly detector script in google ads Some key advantages of utilizing this script include:

  • Identifying potential issues such as technical glitches or sudden dips in traffic early on.
  • Enabling proactive troubleshooting to minimize any negative impact on performance. Here’s a step-by-step guide on how to implement it: 1. Access the Google Ads scripts interface
  • Log in to your Google Ads account:
    • Open your web browser and navigate to Google Ads.
    • Enter your login details (email and password) for your Google Ads account.
  • Navigate to the Scripts section:
    • Once you’re logged in, click on the “Tools & Settings” icon (represented by a wrench or spanner) situated in the upper right corner of the screen.
    • Within the dropdown menu, locate the “Bulk Actions” section.
    • Click on “Scripts” to access the designated Google Ads Scripts interface. 2. Create a new script
  • Initiate a new script:
    • In the Scripts interface, click on the “+” button (typically a blue plus sign) to create a new script.
  • Copy and paste the Account Anomaly Detector script:
    • Open a new tab or window in your browser and go to the source of the Account Anomaly Detector script, which you can find in the Google Ads Scripts documentation.
    • Select and copy the entire script code.
    • Go back to the Google Ads Scripts editor and paste the copied script code into the editor window. 3. Authorize the script
  • Grant the script the necessary permissions to access your account:
    • Within the script editor, locate the “Authorize” button, typically found at the top of the editor window.
    • Click “Authorize” to initiate the authorization process.
    • Follow the on-screen instructions, which will likely involve selecting the Google account linked to your Google Ads account and granting the required permissions for the script to access your data.

4. Configure script settings

  • Adjust anomaly thresholds:
    • Go through the script code to find the section where thresholds for anomalies are defined. These thresholds determine what constitutes an “anomaly” in your account’s performance.
    • Modify these thresholds based on your specific requirements and performance expectations. For instance, you could set thresholds for click-through rate (CTR), conversion rate, cost per conversion, and so on.
  • Set up email notifications:
    • Find the part of the script dedicated to configuring email notifications.
    • Enter the email address(es) where you want to receive alerts when anomalies are detected.
    • Make sure the email settings (e.g., subject line, message content) are customized according to your preferences. 5. Schedule the script
  • Preview the script:
    • Before actually running the script, click the “Preview” button to perform a test run.
    • Examine the preview results to make sure the script functions as intended and identifies anomalies as expected.
  • Save and schedule the script:
    • If you’re satisfied with the preview results, click the “Save” button to save your script.
    • To run the script immediately, click the “Run” button.
    • To schedule the script to run at specified intervals, set up a schedule by clicking on the “Schedule” button (usually located next to “Run”).
    • Select the desired frequency (e.g., daily, weekly) and specific times for the script to run automatically. ⚡️ Is your Google Ads account set up for success? Download now » The Last Guide to Google Ads Account Structure You’ll Ever Need

2. Ad Performance Report Script

The Ad Performance Report script is designed to thoroughly analyze the performance of your ads, providing you with valuable insights for optimization.

example of ad performance report script in google ads Some notable benefits of using the Ad Performance Report script include:

  • Pinpointing both high-performing and underperforming ads.
  • Automating the process of pausing ads or making adjustments based on pre-defined rules.
  • Saving considerable time on manual analysis. Here’s how to use it: 1. Navigate to the Google Ads scripts interface
  • Log in to your Google Ads account:
    • Open your web browser and go to Google Ads.
    • Provide your Google Ads login credentials (email and password).
  • Access the Scripts section:
    • After logging in, click on the “Tools & Settings” icon (usually a wrench or spanner) located in the top right corner of the screen.
    • Look for the “Bulk Actions” section within the dropdown menu.
    • Click on “Scripts” to access the Google Ads Scripts interface. 2. Create and authorize a new script
  • Initiate a new script:
    • In the Scripts interface, click the “+” button (generally a blue plus sign) to create a new script.
  • Paste the Ad Performance script:
    • Open a new tab or window in your browser and navigate to the source of the Ad Performance script. You can find this script in the Google Ads Scripts documentation.
    • Select the entire script code and copy it.
    • Go back to the Google Ads Scripts editor and paste the copied script code into the editor window.
  • Authorize the script:
    • In the script editor, find the “Authorize” button, which is usually located at the top of the editor window.
    • Click “Authorize” to begin the authorization process.
    • Follow the prompts on the screen to grant the necessary permissions for the script to access your Google Ads account data. 3. Customize performance parameters
  • Define criteria for top-performing and underperforming ads:
    • Review the script code to locate the section where performance parameters are defined.
    • Customize the criteria for identifying top-performing and underperforming ads based on metrics such as CTR, conversion rate, cost per conversion, etc.
    • For instance, you might choose to set a threshold for CTR, above which ads are categorized as top-performing and below which ads are considered underperforming.
  • Set actions for the script to take:
    • Define the specific actions you want the script to perform when it identifies top-performing or underperforming ads.
    • Common actions include pausing underperforming ads, increasing bids for top-performing ads, or adjusting other bid strategies.
    • Ensure these actions are in line with your overall advertising goals and strategies. 4. Test and schedule the script
  • Run a preview to check for any errors:
    • Before running the script, click the “Preview” button to execute a test run.
    • Thoroughly review the preview results to confirm that the script functions as expected and performs the desired actions without any errors.
  • Schedule the script for continuous optimization:
    • If the preview results are satisfactory, click the “Save” button to save your script.
    • To execute the script immediately, click the “Run” button.
    • To schedule the script to run automatically at regular intervals, click the “Schedule” button (typically located next to “Run”).
    • Choose the preferred frequency (e.g., daily, weekly) and specific times for the script to run, ensuring ongoing optimization of your ad performance. 🚨 Want to see how your Google Ads results stack up to the competition? Download our latest Google Ads Benchmarks to find out!

3. Bid by Weather Script

This script allows you to adjust bids based on real-time weather conditions in designated locations.

example of bid by weather script in google ads Some notable benefits of employing this script include:

  • Maximizing ad visibility when weather conditions are favorable.
  • Tailoring bids to align with consumer behavior influenced by the weather. Here’s how to implement it:
  1. Set up a weather API account:
  2. Generate an API Key:
    • Navigate to the API keys section on OpenWeatherMap.
    • Generate a new key.
    • Copy the API key so you can use it in the script.
  3. Access the Google Ads Scripts Interface:
    • Log in to your Google Ads account.
    • Go to Bulk Actions.
    • Select Scripts.
    • Click on “New script.”
  4. Use the Bid by Weather Script:
  5. Authorize the script:
    • Paste the copied script code into the new script you created in Google Ads.
    • Authorize the script to access your Google Ads account and the weather API.
  6. Make a Copy of the Google Sheet:
    • Make a copy of this sheet: Google Sheet Template.
    • Copy the new URL of your Google Sheet and paste it into the script where indicated (sheet URL).
  7. Update Geo Targets:
    • In the script, update the geographic targets based on your campaign requirements. For accurate geographic codes, you can refer to the Geo Targeting Sheet.
  8. Ensure the API Key is Active:
    • Make sure the weather API key you entered in the script is accurate and active.
  9. Configure Weather Parameters:
    • Enter your weather API key into the script.
    • Define the specific weather conditions and the corresponding bid adjustments according to your campaign strategy.
  10. Test the Script: - Run a preview of the script to ensure it is functioning as expected.
  11. Schedule the Script: - Schedule the script to run at regular intervals to enable real-time bid adjustments based on prevailing weather conditions.

4. Change History Script

The Change History script provides a detailed record of any modifications made to your Google Ads account, encompassing changes to campaign settings, bids, keywords, and more.

example of change history script in google ads Some key benefits of this script include:

  • A deeper understanding of how specific changes have impacted performance.
  • An audit trail that proves valuable for troubleshooting issues or analyzing performance trends. Here’s how to run it: 1. Access the Google Ads scripts interface
  • Log in to your Google Ads account:
    • Open your web browser and go to Google Ads.
    • Enter your Google Ads login credentials, which include your email address and password.
  • Navigate to the Scripts section:
    • After successfully logging in, click on the “Tools & Settings” icon (represented by a wrench or spanner), located in the top right corner of the screen.
    • In the dropdown menu, locate and select the “Bulk Actions” section.
    • Click on “Scripts” to access the Google Ads Scripts interface. 2. Create and authorize a new script
  • Initiate a new script:
    • Within the Scripts interface, click the “+” button (typically a blue plus sign) to initiate the creation of a new script.
  • Paste the Change History script:
    • Open a new tab or window in your web browser and navigate to Nils Rooijmans’ blog to find the Change History script. You can directly access the script from Nils Rooijmans’ blog.
    • Select the entire script code from the blog post and copy it.
    • Return to the Google Ads Scripts editor and paste the copied script code into the designated editor window.
  • Authorize the script:
    • In the script editor, locate the “Authorize” button (usually found at the top of the editor window).
    • Click “Authorize” to initiate the authorization process.
    • Carefully follow the on-screen instructions to grant the required permissions for the script to access your Google Ads account data. 3. Configure change tracking settings
  • Define which changes to track:
    • Thoroughly review the script code to find the section where you can specify the specific types of changes you want to track.
    • Customize these settings to ensure you’re tracking the most relevant changes, such as bid adjustments, keyword modifications, ad copy changes, and more.
    • Tailor the script to your specific needs, ensuring it diligently monitors the changes that matter most for your campaign management.
  • Set up email notifications for change alerts:
    • Locate the specific section within the script where email notifications are configured.
    • Enter the email address(es) where you wish to receive notifications whenever changes are detected.
    • Customize the email settings, including the subject line and message content, to align with your preferences for receiving change alerts. 4. Test and schedule the script
  • Run a preview to ensure accurate change tracking:
    • Before running the script, click the “Preview” button to execute a test run.
    • Carefully review the preview results to verify that the script is accurately capturing changes and functioning as intended.
  • Schedule the script to run regularly:
    • If the preview results meet your expectations, click the “Save” button to save your script.
    • To execute the script immediately, click the “Run” button.
    • To schedule the script for automatic execution at regular intervals, click the “Schedule” button (typically located next to “Run”).
    • Choose your preferred frequency (e.g., daily, weekly) and the specific times for the script to run, ensuring continuous and comprehensive monitoring of account changes.

5. Account Summary Script

This script generates a comprehensive, consolidated report encompassing all your account’s most important metrics.

google ads account summary script example Key benefits include:

  • Simplifying both performance monitoring and reporting.
  • Saving time through automated report generation.
  • Customizing reports to ensure they prioritize the most crucial data for your specific business needs. Here’s how to use it: 1. Access the Google Ads scripts interface
  • Log in to your Google Ads account:
    • Open your web browser and navigate to Google Ads.
    • Provide your login credentials for Google Ads, entering your email address and password.
  • Navigate to the Scripts section:
    • After successfully logging in, locate and click on the “Tools & Settings” icon (represented by a wrench or spanner) situated in the top right corner of the screen.
    • Within the dropdown menu, find and select the “Bulk Actions” section.
    • Click on “Scripts” to access the designated Google Ads Scripts interface. 2. Create and authorize a new script
  • Initiate a new script:
    • In the Scripts interface, click on the “+” button (usually a blue plus sign) to begin creating a new script.
  • Paste the Account Summary script:
    • Open a new tab or window in your browser and go to the source of the Account Summary script. You can find this script in the Google Ads Scripts documentation.
    • Select and copy the entire script code.
    • Go back to the Google Ads Scripts editor and paste the copied script code into the editor window.
  • Authorize the script:
    • In the script editor, locate the “Authorize” button (usually at the top of the editor window).
    • Click “Authorize” to start the authorization process.
    • Follow the on-screen prompts to grant the necessary permissions for the script to access your Google Ads account data. 3. Customize the report settings
  • Define the metrics to include in the report:
    • Thoroughly examine the script code to locate the section where the specific metrics are defined.
    • Customize this section to guarantee that the report includes the specific metrics you want to track, such as impressions, clicks, conversions, cost per conversion, etc.
  • Set the frequency of report generation:
    • Locate the section within the script where the reporting frequency is specified.
    • Modify the settings to define how often the script should generate a report (e.g., daily, weekly, monthly).
    • Ensure the selected frequency aligns with your reporting requirements and general campaign monitoring practices. 4. Test and schedule the script
  • Run a preview to ensure correct report generation:
    • Before running the script, click the “Preview” button to initiate a test run.
    • Carefully examine the preview results to ensure that the report is generated correctly, containing all the desired metrics.
  • Schedule the script to run at desired intervals:
    • If the preview results meet your requirements, click the “Save” button to save your script.
    • To execute the script right away, click the “Run” button.
    • To schedule the script to run automatically at specific intervals, click the “Schedule” button, typically located next to “Run.”
    • Choose the desired frequency (e.g., daily, weekly, monthly) and specify the exact times you want the script to run. This ensures regular, timely reporting.

Try these Google Ads scripts for optimized campaigns

Google Ads scripts offer a powerful and efficient means to automate and optimize your campaigns, potentially leading to significant improvements in efficiency and overall performance. By implementing scripts like the Account Anomaly Detector, Ad Performance, Bid by Weather, Change History, and Account Summary, you can proactively manage your campaigns, free up valuable time, and shift your focus towards more strategic decision-making. Consider experimenting with these scripts and exploring the extensive possibilities they present for automation and optimization, allowing you to maintain a competitive edge in the ever-evolving world of digital marketing. For a wealth of additional resources on Google Ads scripts, we recommend checking out the Google Ads Scripts documentation and community forums, where you can find even more scripts and invaluable tips from fellow digital marketers. You can find a full list of Google Ads scripts for both single and manager accounts provided directly by Google.

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