Everyone wants to maximize their Facebook marketing campaigns’ effectiveness, but obstacles often arise. Some struggle to pinpoint necessary changes for better visibility and engagement with their Facebook posts. Others have a clear vision but lack the resources or personnel to execute it. Thankfully, numerous Facebook marketing tools can alleviate these challenges!
Here are six highly effective tools to help you advertise on Facebook for free (aside from ad space costs!). Don’t forget to explore our top paid Facebook ad tools as well!
Facebook Marketing Tool #1: DrumUp
We all recognize the importance of consistently posting engaging, relevant content on our Facebook pages. However, finding share-worthy material can be a hassle.
Now, you can delegate this search to DrumUp and eliminate it from your to-do list! This free tool discovers captivating stories tailored to your audience, ranks them, and queues them for sharing on your social media accounts.
To begin, simply provide a list of pertinent keywords. The service scours the web for stories related to these keywords and presents them in a content feed. Spot a story you like? Click it, and DrumUp adds it to your sharing queue, even selecting an optimal posting time.
For customization, click the post to add a comment alongside the headline, modify the date and time, include recommended hashtags, upload an image, and even schedule future reposts! Beyond recommended content, you can also craft your unique posts, managing ALL your Facebook shares through this tool.
Facebook Marketing Tool #2: Likealyzer
Talk about a reality check! LikeAlyzer, powered by Meltwater, offers a comprehensive analysis of your Facebook page’s performance, accompanied by actionable recommendations to enhance brand engagement. Unlike many free tools, it requires no personal information for the assessment. Just input your page URL, and the report generates automatically within seconds.
This user-friendly report provides clear insights into your Facebook account’s strengths and weaknesses. For instance, we post at least daily, but our engagement could be far better by diversifying content types, varying posting times, and asking our audience more questions. These simple tweaks could significantly impact our performance! Additionally, LikeAlyzer compares your page to “Similar Brands,” giving you a sense of the attention competitors pay to their Facebook presence. MORE: 10 Smart & Easy Facebook Marketing Ideas
Facebook Marketing Tool #3: Canva
A glimpse into what Facebook marketers are creating using this free tool. This design tool proves invaluable for creating custom images, a frequent task when managing your company’s Facebook marketing. I love Canva for its intuitive design. It offers pre-sized templates for Facebook page covers, posts, and app covers. Select your template, drag-and-drop various design elements (images, text, shapes) to populate it, and voila—you’re ready!
Canva’s pre-designed layouts, many of which are free! Lacking a design eye? I empathize. My first few self-created Canva images were atrocious. Thankfully, Canva understands! Their online Design School provides abundant tips and tutorials for crafting visually appealing images for content marketing and social media. Still struggling? Utilize their pre-designed layouts (some free, some paid) and customize the text.
Facebook Marketing Tool #4: Facebook Power Editor
Facebook created this free marketing tool specifically for seasoned advertisers managing numerous campaigns and ads. If the standard Facebook Ads interface frustrates you, this is your solution!
Power Editor allows swift building and duplication of campaigns, ad sets, and ads. Edit all ad sets within a single window, easily adjusting granular details like copy variations, placement targeting, and conversion tracking. Once your campaigns are ready, set them live simultaneously—they’re usually approved within minutes (if not, check here!). This seamless process streamlines the production of multiple new Facebook ads compared to Ad Manager.
Even better, Power Editor users enjoy early access to new ad tools. Facebook typically test-runs new products in Power Editor to gauge their popularity before integrating them into the standard interface, potentially giving you a competitive edge.
Facebook Marketing Tool #5: Headline Analyzer
Marketers understand the make-or-break impact of a post’s headline. We meticulously craft attention-grabbing, compelling headlines for blog posts and ad copy, and Facebook shares should be no different! However, predicting audience-resonating headlines can be tough—that’s where Coschedule’s Headline Analyzer proves invaluable.
Input your potential headline into this tool. It generates an overall score alongside a detailed analysis of its structure, character count, sentiment, and previews of its appearance in email subjects and ad copy. A particularly valuable aspect is the link provided in each section offering tips, examples, and case studies. Not a natural wordsmith? This Facebook tool is your answer. Learn everything about crafting headlines like the best content marketers!
Facebook Marketing Tool #6: Timeline Contest Manager
Contests effectively boost Facebook page engagement, but organizing them can be a logistical nightmare. Agorapulse’s Timeline Contest Manager simplifies this process, enabling advertisers to launch unlimited timeline contests, from quizzes and photo contests to sweepstakes.
Start by selecting an existing post announcing the contest you want to promote.
Next, choose your contest type. Provide the winning criteria, and the tool scans the post to help you identify winners! While this seems to be Agorapulse’s most popular free tool, their Facebook Page Barometer and Agorapulse Academy are worth exploring! Have you discovered other free Facebook tools you love? Share your recommendations in the comments!