Lead ads on Facebook sound great but can feel difficult to implement. It’s tempting to stick with familiar landing page campaigns. If it’s not broken, don’t fix it, right? The problem is, it doesn’t always work. Lengthy sales processes and detailed forms can make mobile opt-ins a nightmare. They require precise input and a lot of patience.

Facebook lead ads offer a solution by simplifying the process into a few clicks, boosting mobile conversions. It’s not about if but when to use them. Businesses of all sizes, promoting everything from downloads to high-ticket items, are seeing success. Here are five lead ad types, with examples, that your campaigns need:

Example #1: Lead Magnets

Lead ads do what they say – generate leads easily. This is evident with lead magnets and opt-in offers. Traditional ads involve a long process: Ad > Click > Landing Page > Form Fill > Thank You Page > Email Confirmation > Finally Get the Offer Exhausting, right? Thankfully, there’s a better way. This process is cumbersome on mobile, which is where lead ads shine. They streamline opt-ins, allowing users to provide information and get the offer with a few clicks. AdEspresso saw this firsthand, achieving a 67% conversion rate on mobile (1,057 completed forms out of 1,569 clicks).

Image Source The average Facebook ad conversion rate is about 9.21%, significantly lower than the lead ad campaign for this lead magnet.

Image Source Not only are conversion rates higher with lead ads for lead magnets, but mobile placements are also significantly less expensive CPCs, making them ideal for promoting content offers.

Image Source That’s why you might encounter this evergreen nexus-security lead ad while scrolling through Facebook.

They step it up with a Facebook video ad, outperforming the usual static image approach in different ad creative split tests.

Image Source Click “Download,” then “Submit” using pre-filled information:

And that’s it! No typing struggles, tab switching, or searching for confirmation emails.

Let’s move on to more advanced lead ad examples.

Example #2: Lead Forms

Facebook’s average 9% conversion rate is good compared to Google Ads (3.75%) and website averages (2.35%). However, top performers achieve 3-5x those results. Focusing on your site, reducing something should boost conversions. It doesn’t always doesn’t mean simplifying information submission for new leads is a bad idea. Lead ads can help here too. Annual NBA season tickets might set you back around $10k - similar to B2B SaaS pricing. The sales process is comparable. You don’t want time-wasters. So, qualify new leads with questions and checkpoints. Here’s how the NBA’s Milwaukee Bucks does it:

Image Source The ad copy is fantastic: “Guarantee YOUR Seats for the Rematch” It gets even better on the confirmation page:

“Do you want to skip the lines to get tickets first?” Of course! Then, a series of simple questions, some fill-in-the-blank, others with dropdowns. BMW UK also excels with lead ads. Their carousel ad showcases features that differentiate them:

Image Source The following question resonates with BANT Champions:

Image Source They gauge urgency upfront and guide users to the next step:

Image Source Getting information for quotes or pricing is usually complex. It’s typically reserved for desktop landing pages with lengthy forms. Lead ads simplify it into a few clicks.

Example #3: Event Promotion

Webinars are powerful for B2B lead generation. Running them is easy; getting attendees to buy later is straightforward. The real challenge? Attendance. To maximize a 1,000-person GoToWebinar, you’ll need 2,000 visits/impressions/clicks since only half who see your ad will sign up. Depending on your cost per click, that’s a significant investment before even creating slides.

And that’s optimistic. The average attendance rate (sign-ups vs. actual attendees) is around 30-50%. You either lower expectations (fewer leads) for the same budget (higher cost per lead) or increase ad spend (like doubling it). You get the idea. Getting 1,000 attendees (online or offline) realistically requires an audience 3-5x larger. You can’t afford to mess this up. Lead ads can help regain some control. Even Facebook uses them for their events!

Image Source Registration details are pre-filled and submitted with a single click:

Image Source Lead ads also simplify funneling interested individuals into nurturing campaigns to boost registration numbers. Initially, this required manual export and import, but Facebook now offers numerous CRM integrations.

If yours isn’t listed, Zapier’s got your back:

Example #4: Carousel Drip Campaigns

The stats are clear: Prospects need dozen touches before purchasing, often from multiple different channels. The process remains the same: reach people multiple times, across channels, before they buy. See above. Use (1) ads to drive traffic to (2) webinars, followed by (3) email nurturing. It takes time and effort, but the results are worth it. The good news is that you can leverage Lead Ads for these drip campaigns. We’re combining lead magnets (point one) and events (point three) because millennials love a good mashup! This Tokyowheel example from Lead Bridge uses a carousel lead ad like BMW UK, but instead of features, they promote a free course, one lesson per card:

This approach uses diverse messaging to attract a wider audience. Clicking any card lets users opt-in for the entire five-lesson course.

You invest more in the initial ad and offer, but the questionnaire is simple (default name and email suffice). This evergreen campaign doesn’t require constant updates. B2B businesses can use a free course like this to lead into a webinar, summarizing lessons and warming up leads before the pitch. Alternatively, direct them to a tripwire sales offer addressing the problems highlighted in the course.

Example #5: Deals & Promotions

Finally, the classic discount offer. What it lacks in originality, it makes up for in effectiveness. It’s the perfect nudge for hesitant prospects. We’re essentially repeating previous steps, but instead of a generic discount, we use one that encourages multiple full-priced purchases. MakerBot nails this. 3D printing isn’t glamorous, and buying multiple units is expensive, requiring a quote form. MakerBot overcomes this with a “Buy Two, Get One Free” offer for schools.

Image Source Makerbot secures two full-priced purchases, ensuring a profitable order value despite the free unit. The free model is refurbished, costing them less than the new ones. The ad copy and imagery target a specific persona, evident when you click the ad and see this qualifying question:

Image Source It’s a masterpiece, combining a lead form (example two) to streamline a complex process with a discount that leverages convenience and impulse.

Start Using These Lead Generation Powerhouses

Facebook lead ads are ideal for improving mobile conversions. They uniquely simplify complex opt-ins into a click or two, unmatched by other ad platforms. Download lead magnets instantly. Replicate customizable quote forms within Facebook, gathering essential sales information quickly. Maximize online and offline events with a seamless transition from lead ad to CRM nurturing. Combine drip campaigns, like free courses, with carousel ads highlighting various incentives. Even high-ticket offers can benefit from the convenience and impulse factor of lead ads. These aren’t just random success stories; they are replicable lead generation machines that can boost your profits. Implement them today.