The way we do almost everything has been transformed by social media. I’d wager some of you can’t even recall life before it existed!

Take a look at these 47 fascinating facts about social media – you might even want to share them on your own platforms to show off your social media savvy.

Facebook Facts

47. Roughly 21% of all social media referral traffic worldwide is attributed to Facebook. (source) 46. As if that wasn’t impressive enough, Facebook is the driving force behind 23% of all internet traffic. «CLICK TO TWEET THIS FACT!» (source) 45. Every single month, approximately 1.28 billion people use Facebook actively – that’s about the entire population of India, which holds the second-place spot for the world’s most populated country. (source) 44. 30% of Americans rely solely on Facebook for all their news – say goodbye to traditional “papers of record.” (source) 43. Nearly a quarter of Facebook users – 23% – find themselves checking the site at least five times a day. (source) 42. A mere 25% of Facebook users take the time to review or modify their privacy settings. (source) 41. The typical Millennial Facebook user has a median friend count of 250 in their network. (source) 40. A significant portion – 77% – of business-to-consumer (B2C) companies have gained new customers thanks to their presence on Facebook. (source) 39. Although around 55% of small and medium-sized businesses (SMBs) have established a Facebook page, a meager one-fifth have allocated any budget toward Facebook advertising or boosted posts. (source) 38. In the United States, the average click-through rate (CTR) for Facebook ads hovers around 0.14%. However, across the pond in the United Kingdom, the average CTR for a Facebook ad jumps to 0.27%. (source)

Twitter Facts

37. Did you know the bird that graces Twitter’s well-known logo and branding has a name? It’s Larry! And no, it wasn’t named after the tech world’s very own Larry Kim. The inspiration actually comes from the legendary Boston Celtics forward, Larry Bird. (source) 36. Twitter boasts a substantial user base with roughly 320 million monthly active users, often shortened to MAUs. (source) 35. Out of those 320 million MAUs, a significant portion – around 100 million – engage as active daily users. (source) 34. A surprising statistic reveals that almost half of all Twitter accounts – a solid 44 % – have yet to send out a single tweet. «CLICK TO TWEET THIS FACT!» (source) 33. Demonstrating its global reach, roughly 80% of world leaders have established their presence on Twitter. Of course, how often they actually tweet can differ greatly from one leader to another. (source) 32. Back in 2013, Twitter possessed the technological capability to accommodate a staggering 18 quintillion user accounts. (source) 31. It appears that nearly 10% of Americans can’t resist the allure of Twitter, even during their work hours. (source) 30. However, access to Twitter isn’t universal. Over 15% of Americans face restrictions preventing them from accessing the platform at their workplace. (source) 32. Want to increase engagement on Twitter? Tweets that incorporate images enjoy an 18% higher click-through rate compared to their imageless counterparts. (source) 31. The average CTR for Twitter ads typically falls within the 1-3% range.

LinkedIn Facts

30. LinkedIn has reached a considerable milestone, amassing a user base of 400 million MAUs. (source) 29. The platform’s growth is evident as two new users join the LinkedIn community every single second. (source) 28. Back in 2013, LinkedIn’s CEO, Jeff Weiner, shared the company’s ambitious goal: to reach a user base of 3 billion. To put that into perspective, it’s a little under half of the entire global population. (source) 27. Since its inception in 2003, LinkedIn has witnessed over 1 billion endorsements exchanged between users. However, the true number of genuine endorsements among those remains a mystery. (source) 26. In the previous year, the most overused word gracing LinkedIn profiles was “motivated.” «CLICK TO TWEET THIS FACT!» (source) 25. LinkedIn’s user base is incredibly diverse, with more than 39 million students and recent graduates populating the platform. (source) 24. A new breed of LinkedIn user has emerged – the “professional post publisher.” Currently, there are more than 1 million of them on the platform. (source) 23. Long-form content has found a home on LinkedIn. To date, users have published more than 3 million long-form posts. (source) 22. The sharing extends to presentations as well. A staggering 20 million SlideShare presentations have been uploaded to LinkedIn. (source) 21. Breaking down language barriers, LinkedIn is accessible in 20 different languages. (source) 20. It seems success and LinkedIn go hand in hand. Approximately 41% of millionaires utilize the platform. (source)

Instagram Facts

19. Instagram boasts an impressive 200 million MAUs. (source) 18. Instagram’s journey began on October 6, 2010. In a remarkably short span, by December 21, 2010, the platform had already surpassed 1 million users. To achieve such rapid growth, it took Twitter more than two years. (ibid.) 17. Whether you find it fascinating or a tad bit alarming, selfie-related hashtags have been attached to over 41 million photos on Instagram. «CLICK TO TWEET THIS FACT!» (source) 16. When it comes to geotagged locations, New York City reigns supreme on Instagram (source). And narrowing it down further, Times Square nabs the second-place spot for the most geotagged specific location. (ibid.) 15. Since its launch, Instagram has become a treasure trove of visual content, with users uploading more than 16 billion photos. (source) 14. Instagram’s impact on the younger generation is undeniable, as approximately 32% of American teenagers consider it the most crucial social network. (source) 13. The platform’s money-making potential is clear, with Instagram projecting a cool $595 million in mobile advertising earnings this year (source). And the forecasts get even rosier, estimating mobile ad revenues to reach $2.81 billion by 2017 (ibid.). 12. Instagram has successfully captured the attention of major brands, with an 85% adoption rate among them. (source) 11. When it comes to engagement, Instagram reigns supreme. Its per-follower engagement rate is an astounding 58 times higher than Facebook’s and a staggering 120 times higher than Twitter’s. (source) 10. Want to boost engagement on Instagram? Uploads graced with location tags enjoy a 79% higher engagement rate compared to their untagged counterparts. (source)

Pinterest Facts

9. Pinterest boasts a substantial user base of approximately 100 million MAUs. (source) 8. The platform clearly resonates with a particular demographic, as over 70% of Pinterest’s users identify as female. (source) 7. Pinterest’s influence is evident as roughly 81% of American women trust it as a credible source of news and information. (source) 6. Mobile usage dominates on Pinterest, with approximately 75% of its daily traffic originating solely from mobile devices. (source) 5. Pinterest’s impact on e-commerce is significant. Consumers directed to e-commerce websites through Pinterest are 10 times more likely to complete a purchase compared to referrals from other platforms, including Facebook. (source) 4. The spending habits of users referred from different platforms are telling. Visitors guided to e-commerce sites from Facebook who follow through with purchases spend an average of $60 to $80. On the other hand, those referred from Pinterest who complete purchases tend to spend a significantly higher amount, ranging from $140 to $180. Not that we’re comparing or anything. (source) 3. Food and drink reign supreme on Pinterest, claiming the title of the most popular category. About 57% of users report engaging with pins related to this delectable category. (source) 2. Pinterest proves its worth in terms of revenue generation. It generates an impressive 400% more revenue per click than Twitter and edges out Facebook with 27% more revenue per click. «CLICK TO TWEET THIS FACT!» (source) 1. Pinterest’s ascent to success was nothing short of meteoric. It reached the impressive milestone of 10 million unique monthly visitors faster than any other website in recorded history, achieving this remarkable feat in approximately one year. (source)