You really care about your customers and want to show them. You might have even let a “love you bye” slip out unintentionally.

Businesses often send customer greetings during the December holidays, but a Valentine’s Day greeting could be a delightful surprise. Here’s what we’ll cover:

• Tips for Valentine’s Day customer greetings
• Over 40 creative and heartfelt messages and email templates
• Additional ideas and real-world examples for inspiration

Dos and don’ts of a Valentine’s Day customer greeting

Before diving into the examples and templates, let’s go over some ground rules:

• Keep it concise and sweet. Clear and concise messages are more effective and memorable in any customer communication.

Talk about short and sweet! (Source) Discover more year-round marketing tips and tricks in our free 2024 marketing calendar!

• Personalize it: Always strive for personalization in customer communications, but it’s crucial for Valentine’s Day emails and messages to make them feel genuine.
• Avoid making it a sales pitch. While it’s fine (and recommended) to offer a little something, don’t present it as a sales tactic. Skip the typical deals and offer something thoughtful. Focus on surprising them with a gift, not boosting holiday sales.
• Send it ON Valentine’s Day: This isn’t a Valentine’s Day marketing campaign. Send your gift guides and early bird offers at the beginning of the month. The greeting should go out on the actual day.

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• Include a special touch: It should be thoughtful and personalized—not your usual sales promotion. Consider a discount on a frequently ordered item, a gift card, a freebie, or even a handwritten note. How about a coupon for a free drink or ice cream cone at a local favorite? It could also be a free resource collection or guide, or a visual timeline showcasing your journey with them. If you have budget constraints, offer it only to your most loyal customers.
• Be inclusive: Avoid language about celebrating with loved ones (considering singles, widows, and those who are alone) and focus on your relationship with them. Find more diversity and inclusion holiday tips here.
• Use a conversational tone: Skip the formal language. Trying to avoid awkwardness by dodging affectionate terms or staying overly professional will achieve the opposite effect. The goal is connection, not authority.

Dear Jane: On behalf of [company], we want to express our appreciation to you, our valued customer, on this Valentine’s Day. We value your trust in our business and send warm wishes on this special day. This comes across as stiff and impersonal. Let’s revamp it with a more casual and friendly approach: Hey Jane,

What better occasion than today to tell you how much we appreciate you? Knowing we play a part in your financial well-being makes us feel incredibly special. So today, we’re sharing the love. Enjoy this coupon for a free ice cream at the Cone Co. Happy Valentine’s Day! See the difference? It doesn’t need to be cheesy, just genuine.

Valentine’s Day email templates and marketing ideas for your customers

Here are some ideas, examples, and ways to send your customers a Valentine’s Day greeting.

Email it to them [shocking, right?]

Take inspiration from this Birchbox email for Customer Appreciation Day (celebrated on the third Thursday of January, April, July, and October).

Today we’re celebrating YOU. It’s Valentine’s Day! Here’s a little somethin’ to say thank you (for being the awesomest.) Every order ships free

Let’s Party.

Image source -Spreads the love? Check. -Uses conversational language? Check. -Short and sweet? Check.

Share it in a social media post

While less personalized than email, social media posts can still convey thoughtfulness, making them suitable when time is limited. You can get creative with it (how to use Canva here!).

Thank you for being such incredible customers. We heart you! We wouldn’t be here without you. Happy Valentine’s Day!

An offer or freebie isn’t expected in such posts, especially with their broad reach. Plus, you’re not asking recipients to open and read an email. They encounter it organically. Here, you can adopt a community-oriented approach, making your customers and followers feel like part of a larger family. You can find more February and Valentine’s Day social media ideas here.

Send a direct message

Alternatively, use direct messages (DMs), offering the personalization of email with social media’s convenience. Almost every social media platform has this feature. Here’s an example:

Hey Mark!

We interact a lot through comments, likes, and shares, but I wanted to reach out personally today to express how much your enthusiasm means to me. Your engagement with my content, presence at events, and support for my business is deeply appreciated. I just sent you a small gift card to Milk Street Cafe. Grab a delicious lunch on me today!

Best,

Mia

Write a personalized email

This approach works well in individual emails too. Remember, this isn’t a mass email where you just switch out names. Each message should be uniquely crafted for the recipient.

Hi Theresa!

I’m not big on the whole Valentine’s Day hype, so I’ll spare you the cheesy stuff. I simply wanted to let you know that your presence brightens every class you attend. Your energy is contagious and inspires those around you. That doesn’t go unnoticed, and I genuinely appreciate it. I’ve added three complimentary classes to your account. Use them anytime or bring a friend along. Happy Valentine’s Day!

Adam

Send handwritten cards

This gesture is the epitome of personalization. It’s perfect for your most loyal customers or for everyone if you have a small clientele.

Howdy,

Just a note to say we <3 you. Thank you so much for being a Stride customer! You’re the best! If you ever need anything, don’t hesitate to reach out.

Much love, the Stride Crew

P.S. Share the Stride love with 2 months free using the code stridefriends

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Integrate Valentine’s Day messages into your ad copy

Refresh your search ads or social media ads with a Valentine’s Day message—this keeps them current, relevant, and engaging during the season.

Example headline: We adore our customers

Example description: We’ve slashed Valentine’s Day prices to show our gratitude for your business

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Is your advertising strategy ready to take on the Valentine’s Day season? Find out, and learn ways to prepare and improve, with our free Google Ads Grader!

Heartfelt Valentine’s Day messages for clients

Here are more Valentine’s Day messages and templates to personalize your greetings.

• What better day to show our appreciation than Valentine’s Day?
• We love [what your business does], but it’s even better when we do it for amazing customers like you.
• We heart you! And what better way to show it than with a free coupon!
• Thanks for being a fan of [business name]; you make coming to work a joy.
• You’re the reason we love what we do!
• You mean a lot to us. To show our thanks, we’d like to offer you a little something special on your next visit.
• Whether today brings joy or heartache, sadness or sentimentality, know that we’re incredibly grateful to have you. Happy Valentine’s Day.
• We feel fortunate to have customers like you every day. Now it’s your turn to feel lucky with [offer].
• Our business wouldn’t exist without you. Thank you for choosing us! Enjoy a $5 Starbucks gift card on us. Happy Valentine’s Day!
• We our customers!
• Celebrating our love for working with you!

For more inspiration, check out these Valentine’s Day Instagram captions.

Conversational Valentine’s Day messages to customers

• You know what’s awesome? We do what we love (marketing) so you can focus on what you love (running your business). We make a great team.
• Of all the [business category] options out there, you chose us. That makes us feel incredibly special.
• Nothing says “I love you” like free shipping, right?
• We know there are many choices for [product/service], so your decision to choose us makes us feel, well, loved. Here’s a little love from us to you.
• You didn’t think we’d let Valentine’s Day pass without sending some love your way, did you?
• Happy Valentine’s Day! Did you know we’ve been [pals/partners/friends] for X years? To celebrate, here are four things for four great years. 1. This coupon for X% off 2. This free financial planning guide. 3. A snapshot of your progress so far this year. 4. This meme.
• [Simple compliment]. That’s all.

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Playful Valentine’s Day messages to clients

• Happy Valentine’s Day! Here’s a little something to say thank you (for being awesome). [Let’s Party]
• We break prices, not hearts.
• We love what we do because of you. So technically, we kinda love you.
• If you were a triangle, you’d be acute one. Happy Valentine’s Day! Our love for you grows exponentially every day.
• We couldn’t let Valentine’s Day pass without bombarding you with cheesy puns!
• Will you accept this rose (and this coupon)?
• Our clients + our business = a match made in heaven!
• Roses are red, violets are blue, we’ve got special deals just for you

• You can’t buy love, but you can buy [your normally expensive product] for [$1] and experience pure happiness.
• While a discount can’t fully express our appreciation, we hope this [offer] gives you a glimpse of how much we value you.
• [Simple compliment]. Enough said.
• Hey there, good lookin'!
• Thanks for bearing with us…we know those consistently low prices can make decisions tough.
• What would we do without you?
• You’re the heart and soul of our business. You keep it pumping!
• Embrace the nerdy pun. If we were a search engine, you’d rank #1.

Source Discover more Valentine’s Day words and phrases for your industry using our Free Keyword Tool.

Send your clients a heartfelt Valentine’s Day message this year

Just do it! Valentine’s Day greetings have a genuine and selfless feel that strengthens connections and relationships. A small gesture goes a long way, and these Valentine’s Day message examples and templates make it easier than ever. Remember, the goal is to show appreciation, so think of it as separate from your regular February marketing efforts. Looking for more holiday email templates, ideas, tips, and inspiration?

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