Looking forward to 2018, let’s explore the realm of social media data. As you develop your social media marketing strategy this year, keep these 2018 social media statistics in mind!

Social Media Demographics in Numbers

1. Facebook hosts 75% of male internet users, along with 83% of female internet users.. 2. When asked which single social network they would choose if stranded on a deserted island, 44% of teenagers chose Snapchat, according to recode. This puts Snapchat ahead of Instagram at 24% and Facebook at 14%. 3. At 38% vs. 26%., female internet users are more inclined to use Instagram compared to their male counterparts. 4. Twitter is used by 29% of internet users with college degrees, whereas 20% with high school degrees or less.. 5. 81% of millennials use Twitter a minimum of once per day. 6. Data from CoSchedule shows that 91% of social media users access their accounts on mobile devices. 7. 22% of the world’s total population are Facebook users.

8. LinkedIn boasts a substantial user base, exceeding 530 million profiles. 9. Snapchat reaches 41% of 18 to 34-year-olds in the United States on a daily basis. 10. Both YouTube as a whole and its mobile platform independently reaches more 18-34 and 18-49 year-olds than any cable network in the U.S..

Social Media Usage Patterns

1. An impressive Facebook continues to be the most widely used social media platform, with 79% of American internet users. of U.S. adults, based on the total population and not just internet users, utilize this platform. This means 68% of your potential customers are already there. So, why the wait? Start leveraging Facebook for advertising! 2. Instagram receives the silver medal with 32% of users, Pinterest coming in a close third with 31%, and LinkedIn and Twitter at 29% and 24% respectively. 3. Facebook witnessed 1.37 billion active users daily in the final quarter of 2017, as per Statista. Daily active users made up a significant 66 percent of the total monthly active users. For more intriguing facts, you can check out these 75 fascinating stats about Facebook! 4. A typical LinkedIn user dedicates about 17 minutes per month to the site. 5. Instagram sees 51% of its users accessing the platform every day, while 35% report checking it multiple times a day. 6. The majority, almost 80%, of time spent on social media platforms occurs on mobile.

7. Katy Perry takes the lead with the most worldwide twitter followers, reaching an astounding 94.65 million. 8. More than 400 million snaps are shared on Snapchat per day are shared every minute on this platform, with nearly 9,000 photos shared every single second. 9. A select group of just 10 thousand YouTube videos have managed to surpass the milestone of 1 billion views. 10. The trend of mobile usage is evident with more than half of all YouTube views taking place on mobile devices.

Social Media in the Business World

1. Instagram’s mobile ad revenue continues its rapid ascent, currently generating $595 million annually. 2. Despite reports of staff reductions and executive departures, Twitter’s revenue is up 8% YOY 3. Among those who use social media for business, 59% of Americans believe that it has simplified the process of getting their questions answered and issues addressed. 4. A staggering 50 million businesses utilize Facebook Business Pages. 5. Facebook advertising is employed by 2 million business. 6. In the first half of 2017, Forbes stated that Facebook’s revenue surged by an impressive 47% year-over-year, hitting approximately $17.4 billion. 7. This platform serves as a tool for 93% of Pinterest users who use it to research and make purchases. 8. A significant number, 39% of LinkedIn users, opt to pay for premium accounts on a monthly basis. 9. Referrals from this platform contribute to Pinterest drives 25% of all traffic directed towards retail websites. 10. The use of multiple social media platforms is a growing trend, with over 56% of online adults adopting this approach. 11. Facebook’s mobile advertising dominance is clear, as Forbes revealed that mobile ads generated a whopping $8 billion in Q2 of 2017, accounting for 87% of their total ad revenue.

Interesting Facts About Social Media Content

1. Adding an image to your tweet can significantly increase engagement, as tweets with images receive 18% more clicks compared to those without. 2. Pinterest hosts an incredible 100 million food boards and 146 fashion boards, catering to a wide range of interests. 3. On LinkedIn, posts incorporating visuals perform exceptionally well. 98% of posts with images get more comments, and those with links have a 200% higher engagement rate. 4. The issue of fake accounts remains prevalent, with an estimated 81 million bogus Facebook accounts and around 5% of Twitter accounts being fake. 5. The sheer volume of video content consumed is astounding, with 100 million hours of videos being watched on Facebook daily. 6. Long-form content is gaining traction, with more than 1 million LinkedIn users embracing this format. Every week, 160,000 long-form posts are published, while SlideShare has witnessed the upload of over 19.7 million presentations. 7. Twitter’s marketing potential is leveraged by 88% of businesses with more than 100 employees 8. “Charlie bit my finger” holds the crown as the most-viewed user-uploaded YouTube video, amassing an impressive 845 million views. 9. Pizza emerges as the most popular most widely instagrammed food, surpassing even steak and sushi in its dominance. 10. Blogging maintains its upward trajectory, as over 409 million people engage with more than 23.6 billion pages every month, according to on WordPress alone.

For a visually appealing representation of these statistics, be sure to check out this remarkable infographic from Red Website Design. It’s exciting to see these figures come to life!

As we look towards the future, our prediction for 2018 centers around the continued rise of messaging apps 29% of smartphone users utilize general messaging apps. These platforms, including giants like WhatsApp, Viber, and Kik, are poised for significant growth. With Facebook constantly exploring new avenues for advertising within Messenger and consumers demanding increasingly responsive customer service, we anticipate that more brands will turn to messaging ads and applications in the coming year. Keep an eye on this space for exciting developments…

Hungry for more insightful marketing statistics? Dive into these 11 Legitimately Scary PPC Stats Every Advertiser Should Know!