Creating a Visually Appealing Instagram Feed: Helpful Tips

“Ever imagine yourself discussing your Instagram presence at a professional conference?” Just a few decades back, this scenario might have seemed strange.

Fast forward to 2022, and Instagram is as ubiquitous as a postcard.

Indeed, Instagram (or “Insta” for the younger generation) has rapidly become a crucial social networking platform for a diverse range of users, from artists and thinkers to travelers, pet enthusiasts, business professionals, and more.

To help you navigate this visual landscape, we consulted with successful Instagrammers and Digital Marketing experts. They shared valuable insights on optimizing your profile to attract and retain followers who resonate with your brand.

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Four Essential Tips for an Aesthetically Pleasing Instagram Feed

1 – Define Your Brand Identity

Your Instagram aesthetic goes beyond individual posts; it’s about crafting a visual narrative that reflects your brand’s essence and success.

Start by clearly defining your brand identity. This process, perhaps already established through your website, logo, or physical presence, needs to seamlessly translate onto Instagram in a way that resonates with your target audience.

Consider these key questions:

Who is your target audience?

Understanding your audience is paramount. A high-end pet boutique in Beverly Hills will naturally appeal to a different demographic than a roller skate shop in Portland.

Similarly, a scrunchie brand will have a distinct target audience compared to a cake business.

Step into your audience’s shoes and analyze your page from their perspective. Imagine visiting a cake baker’s profile only to find dull and unappetizing visuals!

What are your core values?

Different brands prioritize different values, which should be reflected in their Instagram aesthetics. For instance, an outdoor gear company promoting sustainability and nature will have an Instagram feed that mirrors these principles.

This representation goes beyond the obvious; it’s about color palettes (more on that later), content themes, and even the messaging conveyed through shared posts.

2 – The Power of Color

Color is a driving force in creating a distinctive Instagram aesthetic.

Research indicates that color influences consumer purchase decisions by a staggering 85 percent and brand recognition by 80%. Selecting the right color scheme for your your Posts on Instagram can significantly impact your brand’s success.

Here’s how to leverage color effectively: If you have existing branding elements like a website, logo, or presence on other platforms, maintain color consistency across all channels.

Once you’ve defined your color palette, integrate it into your content. This doesn’t mean every post needs to be identical; instead, aim for a harmonious visual flow within the same color family. This approach creates a visually appealing and cohesive Instagram feed.

Even if the subject matter varies, a consistent color palette creates a sense of visual harmony and ties your site together together.

Remember, first impressions are formed within seconds, and color contributes to 90% of that initial judgment. Carefully chosen your brand enhance your brand’s overall tone.

For example, a cheerful daycare center wouldn’t benefit from a dark and gloomy feed.

3 – Mastering the Art of Editing

You might come across Instagram accounts that seem to have all the right elements but still lack a cohesive feel. This is where the power of consistent editing comes into play.

A visually appealing Instagram aesthetic extends to editing style as well. Avoid switching between dark and moody images to brightly lit content. Maintain a consistent editing style, giving the impression that all images were captured in the same lighting and setting.

A simple yet effective way to achieve this is by using editing presets. These pre-made filters, available in photo editing apps like Lightroom, provide a quick and easy way to maintain uniformity. No more endless tweaking trying to recall the exact brightness levels used previously!

Presets streamline your workflow, ensuring a cohesive look without spending excessive time editing individual posts.

4 – Extending Your Aesthetic Beyond the Feed

Congratulations! You’ve cultivated a unique and visually engaging Instagram feed. But your journey doesn’t end there.

Imagine your favorite vegan ice cream parlor suddenly introducing a meat-based option. Confusing, right? Similarly, if your stunning Instagram feed doesn’t align with other aspects of your online presence, it can create a jarring experience for your audience.

Start by extending your aesthetic to your Instagram Stories. Develop a style guide that complements your established Instagram aesthetic for a cohesive visual experience. This consistency also helps anyone posting on behalf of your brand to maintain a unified voice and style.

Your Stories Highlights covers are another subtle yet impactful element. Choose colors and imagery that align with your brand’s palette to create a visually appealing and cohesive profile.

Conclusion

Don’t be afraid to experiment with different content formats while staying true to your chosen color theme. Recess, for instance, pairs images of their beverage cans with legal text, creating a unique and memorable visual identity.

So, keep those creative juices flowing and surprise your audience with fresh, engaging content that aligns with your brand’s aesthetic!