Instagram reigns supreme as the platform where consumers flock to follow their favorite brands, and it’s safe to say Stories are a driving force behind this phenomenon. Brand Stories boast an impressive 86% completion rate, with 58% of consumers admitting to heightened brand interest after encountering them in their Stories.
Small business owners often lack dedicated social media gurus to churn out Stories all day long. But fret not! Today, I’m equipping you with 32 time-saving, brand-boosting, and follower-approved Instagram Story templates—plus tips for maximum impact. Get ready to explore:
Don’t stop there! We’ve also curated 70+ Instagram Story ideas, ripe for the picking, right here. But first, let’s address the basics:
Why bother with Instagram Stories templates?
You might be wondering—why even bother with templates when Stories vanish after a day and thrive on authenticity? Well, the truth is a bit more nuanced:
- Stories have transcended their fleeting nature. Thanks to Story Highlights, your most captivating Stories can enjoy a permanent residency, easily accessible from your bio. This makes crafting visually appealing Stories all the more crucial.
Think of Highlights as enticing, tappable portals nestled at the bottom of Instagram bios.
- The era of unpolished Stories is fading. With brands increasingly embracing templates, user expectations for quality have skyrocketed. To stay in the game, you need to up your Story game.
- Episodic Stories are all the rage. Users are drawn to Stories that unfold like a captivating series, eagerly anticipating each installment. Templates make crafting these series a breeze.
- Storytelling frequency is on the rise. RivalIQ reveals a surge in Story frequency across the board, with the average brand posting around 11 Stories per month, while the most active ones clock in at a whopping 17. Templates empower you to post more, without sacrificing precious time.
Mastering the art of template usage
First things first, access all the templates through this magical Canva link: here’s the link to the Instagram Story templates. Customization is key These templates were lovingly crafted using the free online design haven, Canva, so you’ll need an account (don’t worry, it’s as easy as pie and completely free). For templates featuring Canva Pro elements, you’ll spot watermarks. You can either swap them out with elements from the free version or, if you can’t resist the allure of Pro, snag yourself a free trial. From Canva to Insta: A Story’s Journey Once you’ve personalized a template to your heart’s content, here’s how to unveil it on your Story:
- Navigate to the top right corner of your Canva window and hit that “Share” button.
- Select “download” and choose your image(s) (the free version requires downloading images one by one).
Our handy handy Canva tutorial can help you navigate the tool with ease.
- To bridge the gap between your computer and phone, you can either email the images to yourself or save them to a folder accessible from your phone (think Google Drive, iCloud, Dropbox). Or, if you prefer a more integrated approach, download the Canva App.
- Open the images on your phone and grant them a cozy spot in your camera roll. They’re now primed for Story stardom. Instagram Story specs—because knowledge is power Rest assured, all templates are perfectly sized, but for those who love a good stat, the Instagram Story image size is 1080 X 1920px (9:16 ratio) with a maximum length of 60 seconds. Now, let the template parade commence!
Introducing our stellar “Meet the Team” Instagram Story templates
For larger businesses, this template is a fantastic way to introduce new hires or shine a spotlight on different team members each week. Share a captivating blurb about each individual, sprinkled with fun facts for good measure.
Template treasure trove awaits
If your team is on the smaller side, you can share this story once a month or so to familiarize new followers with the faces behind your brand. Keep things fresh by updating the content with new facts and images each time you share.
Unveil your essence with “About Us” Instagram Story templates
This template offers a bite-sized glimpse into your business’s DNA. This is another one you can add to your rotation for periodic sharing.
Template treasure trove awaits
Captivating case study/success story Instagram Story templates
Here’s where Instagram Story templates truly shine. Each time you craft a compelling case study, create a Story version that distills the key takeaways and highlights. You can then preserve these gems as Highlights.
And here’s another approach to showcase your success stories.
Template treasure trove awaits
Informative tip & how-to Instagram Story templates
Tutorials and how-tos are the bedrock of any successful content marketing strategy. You can deliver these nuggets of wisdom through Instagram Stories using engaging videos or simple yet effective images. Explore these templates designed for image and text-based tutorials.
Template treasure trove awaits
If a single, impactful frame is more your style, I’ve got you covered. Below are Story templates for:
- Tip of the day
- Listicles
- How-tos
- Did you know facts
- Quote of the day
Template treasure trove awaits
Repurposing your blog posts into these engaging Stories is a breeze.
Announcing your latest guide with Instagram Story templates
If downloadable guides are part of your content arsenal (they make irresistible lead magnets), give them the spotlight they deserve in your Instagram Story. Share some enticing tidbits from the guide—just enough to provide value while leaving your audience craving more. These Story templates are perfect for showcasing your ebooks and whitepapers.
Template treasure trove awaits
Spread the word about your new blog post with Instagram Story templates
Similarly, keep your followers in the loop when you publish a fresh blog post and watch your website traffic soar.
Template treasure trove awaits
Event promotion made easy with Instagram Story templates
Got an upcoming event that deserves a standing ovation? Whether it’s an open house, a workshop, or a webinar, real-time interaction with your audience is invaluable. Maximize attendance by promoting the event in your Story (and check out these tips for running a webinar that wows).
Template treasure trove awaits
Irresistible sale/offer Instagram Story templates
Tap into our wellspring of sales promotion ideas to craft something truly unique and unleash it upon your Story using any of these formats:
Template treasure trove awaits
Giveaway excitement with Instagram Story templates
Instagram giveaways are a surefire way to send your follower and engagement metrics skyrocketing. Use these templates to showcase the coveted prize and remember to include crystal-clear yet simple instructions for entering.
Template treasure trove awaits
Customer testimonial Instagram Story templates
Online reviews and glowing customer testimonials make for captivating Instagram Stories. If you’re wondering how to gather these gems, we’ve got you covered with tips and examples on how to request reviews. For even more inspiration, delve into our treasure trove of testimonial advertising examples.
Unleash the power of Instagram Story templates to attract & engage
As we’ve explored, here’s the link to the Instagram Story templates. Harness them to effortlessly create high-quality, engaging Stories in a fraction of the time, and even use them as inspiration to design your own templates. And if your creative well needs replenishing, we’ve got a whole lot more creative Instagram Story ideas here waiting to be discovered.