Strengthen your marketing efforts with the help of these 32 amazing resources! We’ve compiled a list of free and nearly free content marketing tools designed to simplify your work.

Note: While the goal was to focus on free options, we’ve included a few paid tools as well, recognizing that freebies have their limitations. Unless specified as paid, all tools listed offer at least a free version.

• Content Curation Tools (Discover and share exceptional content)
• Content Creation Tools (Craft your own captivating content)
• Tools for Finding Content Creators (Connect with skilled professionals for custom content)
• Content Promotion and Management (Share and manage your content effectively)
• Content Analytics & Measuring (Analyze and track your content’s performance)
• Other Content Marketing Tools (Additional valuable resources)

Content Curation Tools

Discover and share top-notch content from around the web with these tools.

Storify: Storify is an excellent content curation tool that allows you to gather various social media elements related to a specific topic and present them in a polished and unified format. You can also explore Storify to see what other users have created around your topic of interest.

Feedly: Feedly is a fantastic RSS reader that keeps you up-to-date on the latest blog posts. Its stylish and user-friendly interface makes it simple to add, organize, and categorize your content sources.

EverPost: EverPost is another outstanding content curation tool that helps you uncover fresh stories based on your preferred topics.

Content Creation Tools

These tools empower you to create impressive, original content.

Visual.ly: Explore their extensive infographic library for inspiration, then collaborate with skilled designers to craft your own impactful, bespoke infographics.

Prezi: Create sleek visual presentations that can be edited and shared online. The free plan allows public presentations up to 100MB, while paid options offer increased storage and advanced features. Powtoon: Powtoon is an animated content creation platform designed for making engaging animated videos, particularly explainer videos. The paid version unlocks additional images, HD quality, and the ability to create animations longer than 5 minutes.

SlideShare: Share and showcase your slide deck presentations with a wider audience online. GoToMeeting: A popular online meeting and webinar platform compatible with most desktop and mobile devices. GoToMeeting’s user-friendly features and webinar recording capability, which enables the creation and sharing of valuable video content, contribute to its popularity. For those new to webinars, Dan’s post offers helpful guidance. [Free Alternative: Google Hangouts] PlaceIt: PlaceIt allows you to effortlessly integrate images of your product or website into professional-looking photos. Small image downloads are free, while larger files require a fee.

Skitch: Enhance your photos with Skitch, a free markup tool for Evernote. Add shapes, highlights, and callouts to create attention-grabbing, shareable content.

Image from AndroidNova Tawkers: Tawkers enables live web chats that can be embedded and shared on websites after the session ends, providing valuable content. Listly: Craft custom lists and let your audience vote on items – a fun and simple way to generate engaging, shareable content. Share As Image: Transform any image into captivating content with Share As Image. This impressive free app (or Chrome plugin) allows you to add stylish text or Instagram-like filters to images.

Share As Image simplifies the process of creating blog post cover images or visually appealing quotes for platforms like Pinterest. Share your creations directly to social media within the app. The pro version offers a vast library of stock photos, patterns, and the ability to customize the watermark. A must-have for content creators! Quora: Quora, a platform for asking and answering questions, provides valuable insights for content marketers. Discover audience questions and turn your answers into high-quality blog posts.
Paper.li: Create a personalized online newspaper curating articles, images, and videos from across the web, tailored to your chosen topics. Share and promote your digital publication through social media. ThingLink – ThinkLink lets you transform images into interactive experiences by embedding clickable icons linked to websites, videos, text, music, and more!

Tools for Finding Content Creators

These tools streamline the process of finding and hiring talented content creators.

Contently: Contently connects businesses with skilled freelance writers. oDesk: This user-friendly platform simplifies the process of finding the perfect freelancer for your needs. Review work history, portfolios, and testimonials before making a hiring decision. oDesk provides guidance and support throughout the hiring journey.

Content Promotion & Management Tools

Effectively share and promote your content using these tools.

Buffer: Buffer simplifies social media sharing by allowing you to schedule posts across multiple platforms throughout the day.

HootSuite: Streamline your social media management with this comprehensive tool. Manage multiple accounts, track mentions, engage with your audience, and schedule posts. Tweetdeck: Your go-to platform for managing multiple Twitter accounts, scheduling tweets, tracking mentions, and monitoring hashtags.
Mail Chimp: A leading email marketing platform, MailChimp empowers you to organize contacts, send targeted emails, and track campaign performance.
DivvyHQ: Stay organized and collaborate seamlessly with your team using this editorial calendar management system. [Paid. Free Alternative: Google Drive] TrackMaven: Monitor your content performance across organic, paid, and social channels while comparing your results to competitors. Plus, their adorable corgi logo is a bonus! [Paid]

Click to Tweet: Click to Tweet makes it effortless to create clickable, shareable links with customized text for Twitter. PR Newswire: Distribute your press releases to a vast network of over 700,000 journalists and bloggers. [Paid]

Content Analytics & Measuring

Measure and analyze your content marketing efforts with these tools.

Google Analytics: A comprehensive and free analytics platform for tracking website traffic, monitoring social media efforts, generating customized reports, and much more. Buzzsumo: Analyze content performance across social media platforms. Identify successful articles and topics by searching keywords or topics.

Other Content Marketing Tools

Ubbersuggest: Unlock a wide range of keyword suggestions using this free keyword research tool.
Addvocate: Gain insights into how your employees share company content. Prioritize content for employee advocacy and identify top-performing individuals. [Paid] Optimizely: This tool simplifies A/B testing for multiple variables. [Paid] Creative Commons: Discover a vast collection of creative commons licensed media, including images and videos, for your marketing needs.

Gravity: Stay ahead of the curve with this tool that identifies trending topics online, helping you create content that resonates with your audience. [Paid] Related: Explore even more free content marketing tools here!