It’s said that changing up your workout routine benefits your body. Similarly, trying different keyword research tools can bring fresh content ideas. While tools like the nexus-security Free Keyword Tool and Google Ads Keyword Planner are reliable, I’ve been exploring three new (or new-to-me) options for discovering keywords to target.

New Keyword Tool #1: Answer the Public

Answer the Public caught my eye on Twitter. The homepage features

Answer the Public’s standout feature is its visual results. For “AdWords,” I got a “wheel” of question-based keywords:

The questions are grouped by starting word (where, which, who, what, when, why, how, are). I love using question keywords in content as it showcases expertise and attracts organic traffic, especially when ranking in the featured snippet (position zero). While we’ve targeted some of these keywords, others like “how adwords billing works” and “what adwords are my competitors using” are new opportunities.

Although it lacks search volume data, Answer the Public also visualizes keyword phrases containing prepositions:

This yielded ideas like “adwords for photographers” and “adwords without a website.” The tool excels at revealing problems faced by your audience through questions and phrases with words like “versus.”

New Keyword Tool #2: FAQ Fox

Speaking of questions, FAQ Fox focuses solely on them. This unique tool analyzes Q&A platforms like Reddit and Quora for topic-related questions.

Choosing the “marketing” category automatically searches relevant subreddits and marketing forums:

You can also specify websites. Searching for “adwords” on Reddit and Quora.com provided a list of questions:

The questions link to their threads, showing the full context and existing answers.

Since these questions are more specific and complex than typical Google searches, you might need another tool to find related phrases with search volume. For instance, to address “Why are branded keywords costing me more in AdWords?,” Keyword Planner suggests targeting “branded keywords”:

This is another effective method for uncovering prospect pain points.

New Keyword Tool #3: KWFinder

Considering competition is crucial when choosing keywords. KWFinder helps prioritize your research by showing search volume, average CPC, and both PPC and SEO competition.

Entering “adwords” and clicking the magnifying glass next to “adwords training” reveals:

Higher scores indicate stronger competition. While “adwords training” is highly competitive in paid search, organic competition is relatively low. The right side displays historical search volume and insights on ranking pages.

Outranking Google support might be tough, but surpassing the Moz community page seems achievable.

These tools provided numerous content ideas. Now, it’s time to hit the gym!