It’s common knowledge that a larger email subscriber list is a good thing. So, encourage people to sign up and offer them a great deal! Have you ever heard the one about the beans? No? Well, you’re missing out.
Email newsletter subscribers are valuable potential customers. With the right approach, they can become loyal buyers. That’s why we’re sharing 27 brilliant (in our humble opinion) ways to increase your email subscribers! Get ready for a flood of new subscribers! Let’s dive in.
Getting More Email Newsletter Sign-Ups
Offer Irresistible Incentives
Studies, like DMA report, reveal that 60% of people subscribe to email newsletters for discounts and promotions. So, don’t hold back – offer something amazing. Here are some incentives that could attract subscribers:
- Sign up for PuppyParcel today and receive a cute puppy delivered to your door every week. Get ready for unlimited love! (And maybe some accidents.) Or, perhaps something a bit more realistic:
- Sign up to receive cutting-edge marketing advice directly in your inbox.
- Subscribe to our food newsletter and unlock exclusive deals and coupons for restaurants near you.
Be Approachable
The same DMCA report mentioned earlier also states that 40% of people subscribe because they appreciate your brand. Make sure your brand is welcoming and engaging! Use a Data Capture Form Instead of a Signup Page Link. Clicking a link to a separate signup page, entering information, and confirming takes more effort. Each extra click reduces your chances of gaining subscribers. Instead, make it effortless by embedding a data capture form directly on your page – in the sidebar, header, or footer.
JCrew’s email signup in their footer
Organize a Contest or Giveaway
Include an email signup field in your contest entry form.
Keep Your Signup Form Brief
Seriously, keep it short. Maybe just ask for an email address.
Add a Newsletter Signup Option to Your Blog’s Comment Section
Many comment sections require an email address to combat spam. Since they’re already providing it, why not include a “Subscribe to our newsletter” checkbox? Any time users input their email address is an opportunity to add a subscription checkbox.
Experiment with Signup Form Placement
Most marketers place their signup forms in a few key locations. While all can be effective, the best placement depends on your website’s design, audience, and industry. Here are some recommended spots. A/B test different positions to find what works for you.
- Top of the sidebar
- Top header
- After a post
- Footer
- Pop-up box You can even test multiple options simultaneously, but avoid appearing pushy.
Try Affiliate Advertising
Affiliate advertising, where you pay a commission for each new subscriber, is another way to expand your subscriber base. Ensure you’re paying less than the value of a subscriber, which requires understanding your typical cost per lead.
Free email templates! >> 30 Free Small Business Email Examples & Templates
Create a Multi-Part Email Course
Attract subscribers by offering a free email course upon signup – for example, “Master Blogging in 3 Days,” with a daily lesson delivered to their inbox.
Provide a Sneak Peek
Offer a portion of a valuable resource for free and promise more upon signup. For example, write a blog post titled “5 Ways to Increase Blog Traffic.” At the end, add something like: Unlock more traffic secrets – download our exclusive guide with 25 bonus strategies to skyrocket your website traffic.
Highlight Subscriber-Only Perks
Remind website visitors that subscribing grants access to exclusive benefits, such as white papers or free downloadables.
Amy Lynn Andrews showcasing the unique tips in her “useletter”
Leverage Social Proof
Once you have a substantial number of subscribers, consider displaying it as social proof. However, test this, as some find it can actually discourage signups.
Integrate Signup Options on Social Media
Some platforms make adding a signup option to your page easy. Facebook, for instance, has numerous third-party apps for custom tabs, including email signup!
Other platforms might not make it as straightforward. If possible, include a signup link in your social media “about” section alongside your website link.
Gate Facebook Offers with Email Signup
Create gated content that requires users to subscribe before accessing offers. Promote these offers on Facebook. If your content is valuable, people will gladly exchange their email address for it.
Provide an Instant Reward for New Subscribers
Consider offering an immediate incentive for subscribing. For ecommerce websites, a 20% discount voucher could be enticing.
Host Webinars
Utilize webinar registration forms to collect email addresses before attendees can join. As a bonus, webinars establish your expertise, making your newsletter even more appealing.
Position Your Signup Form After Blog Posts
Perhaps not after every post, but definitely after your best ones.
Use Newsletter Pop-ups
Pop-ups can be effective, but keep them concise. Ideally, include only an email address field and a clear, prominent “X” button for those who aren’t interested.
Maximize Your Email Signature
Include a link to your signup page in your email signature and encourage colleagues to do the same.
Offer Subscriber-Exclusive Giveaways
Organize giveaways specifically for subscribers, but promote them on your blog and social media so everyone knows. This might encourage others to subscribe and participate!
Integrate an Email Signup on Your Checkout Page
Ecommerce businesses can add a “Subscribe to our newsletter” checkbox during checkout. Remind customers about the exclusive coupons they’ll receive for future purchases. There are numerous effective call to action examples for email signups.
Prioritize Visitor Intent
Always consider the user’s mindset at different points in their journey on your website when placing signup forms. Your copy should adapt accordingly. For example:
- During checkout: Subscribe to our newsletter for coupons, special discounts, and the latest fashion trends delivered straight to your inbox.
- Within a blog post: Did you enjoy this article? Subscribe for more great content like this every two weeks. Remember, aligning with user intent is crucial. Always consider the bigger picture.
Experiment with Floating Signup Forms
Some websites use floating signup forms that follow users as they scroll. This can be subtle or intrusive, so ensure it doesn’t hinder user experience.
Craft an Engaging Newsletter Name
Simply calling it “The Newsletter” can be dull. Instead, try something catchier like:
- InsiderBeat
- StyleMail
- MarketingMavericks Or, explore these 75+ creative newsletter names for inspiration.
Utilize the Word “Free”
While it’s implied that newsletters are free, the word itself can be powerful. Try adding “free” to your signup copy and monitor its impact on subscriptions.
Be Transparent About Email Frequency
Users despise spam. Clearly stating how often you’ll email them can ease concerns. Use terms like weekly, bi-weekly, monthly, or even “periodically.”
Consider the Implications of Buying Email Lists
While purchasing email lists is an option, it’s not ideal. These leads aren’t qualified, might perceive you as spam, and could damage your reputation. They also won’t remain subscribers for long. Confused recipients unfamiliar with your brand will quickly unsubscribe.
The Importance of Testing
A/B testing your signup forms is crucial for optimization. Test button colors, placement, copy, punctuation, style, and everything in between!
27 Tips to Boost Newsletter Signups: A Recap
- Offer enticing incentives
- Cultivate a likeable brand
- Use embedded signup forms
- Run contests and giveaways
- Keep your signup form concise
- Add signup options to blog comments
- Test signup form placement
- Explore affiliate advertising
- Offer email courses
- Share sneak peeks and free resources
- Highlight subscriber benefits
- Leverage social proof
- Integrate social media signup options
- Gate Facebook offers with email signup
- Offer instant rewards for new subscribers
- Host webinars
- Place signup forms after blog posts
- Utilize newsletter pop-ups
- Include signup links in email signatures
- Host subscriber-exclusive giveaways
- Add signup options to checkout pages
- Prioritize visitor intent
- Experiment with floating signup forms
- Choose an engaging newsletter name
- Use the word “free” strategically
- Be transparent about email frequency
- Weigh the pros and cons of buying email lists As your list grows, remember to clean it regularly to maintain good results. And don’t forget to download our 30 Free Small Business Email Examples & Templates to craft compelling emails!