There are only a handful of days each year when brands can capitalize on heightened energy and enthusiasm. Black Friday is at the forefront of this list. Your business can not only boost sales but also attract new clientele, re-engage inactive buyers, and spark a momentum that persists throughout the year. That’s where messaging comes into play. You can elevate customer engagement and sales during Black Friday with the appropriate copy and strategy. In this piece, we’ll delve into Black Friday messages, greetings, and email templates you can employ to promote action and jumpstart the holiday event.
Table of contents
- Black Friday greetings and subject lines
- Black Friday messages for social media
- Black Friday email templates
- Black Friday email banners
Black Friday greetings and subject lines
What’s the best way to initiate a conversation for Black Friday? Be it an email subject line, a banner on your website, or the display of your storefront, here are a few greetings you can consider.
- Black Friday: Unbeatable Deals!
- [Percentage] discount on Black Friday! Claim it now.
- Ready, Set, Save. It’s Black Friday!
- Black Friday Alert: BIG savings, one day only
- Score Big this Black Friday!
- Sneak Peak: Exclusive Look at Black Friday Deals
- Black Friday Countdown: Are You Ready to Save?
- Don’t Miss Out! Black Friday is Here.
- [Best selling items] 20% off and more! This Black Friday!
- BOGO: Buy one, get one free on Black Friday
- FREE SHIPPING this Black Friday!
- We’re early: Black Friday sales starting this week
- Black Friday without the crazy lines! BIG discounts online.
- BIGGEST sale of the year: Black Friday
- What are you getting for Black Friday? Grab these deals!
Remember: crafting more relevant experiences leads to enhanced results. For instance, if a specific audience segment shows interest in one of your products, consider sending an email promoting that item for Black Friday to potentially increase engagement and sales.
Need assistance with your email marketing? Access the guide » 30 Free Email Templates Perfectly Worded for Every Situation
Black Friday messages for social media
How can you effectively announce deals for social media posts? Clear and concise communication is key.
- Get ready to shop and SAVE! Black Friday is here, and we have incredible deals, such as [product] for [percentage] off and [product] for [percentage] off. Don’t miss out; time is running out, and supplies are limited!
- The year’s biggest shopping day is this Friday. Don’t miss out on exclusive Black Friday sales. Swipe to discover some of our amazing deals.
- Conquer your holiday shopping (and save big) this Black Friday! We have amazing deals you won’t find anywhere else or at any other time. Click the link for more!
- Elevate your [value offer] with our Black Friday steals. Limited quantities available! Don’t let them slip away.
- Discover the perfect gifts for your loved ones at incredible prices this Black Friday.
- No one does Black Friday like [brand]. Get amazing deals like [deal one] and [deal two]. One day only! Be there.
Seeking promotional ideas for impressive Black Friday results? » Explore Insanely Effective Sales Promotion Examples to Win More Customers
Black Friday email templates
Brands need to send various types of messages as they gear up for their Black Friday sales. Here are a few different types of emails you can utilize, depending on your target market and specific requirements.
Black Friday messages for B2B clients
_Subject line: Black Friday deal, coming soon! _Description: You won’t want to miss these special offerings. Hello [First Name], Black Friday is just around the corner, and we have special deals lined up for you, such as [deal one] and [deal two]. It’s the ideal time to finalize your plans for the year and kick off the next one by investing in our premium offerings. This is the only time we have a sale this significant, and we wouldn’t want you to miss out! If you have any questions, please don’t hesitate to contact me. Get ready for a fantastic day! [Sender]
Black Friday messages for B2C customers
_Subject: It’s Black Friday! Get the biggest deals of the year! _Description: Sneak peek at what awaits you this season. Hey [First Name], It’s Black Friday, and our best deals have arrived. Our top-selling items, like [product], [product], and [product], are 35% off! Plus, we have many more surprises in store. But act fast! These products sell out quickly, and we don’t want you to miss out. Take advantage of our Black Friday sale and grab the items you’ve always desired! See you soon, [Sender]
Black Friday messages for staff
When sending emails to staff, there are typically two main types of messages. The first focuses on preparing for the Black Friday sale. The second encourages your team to participate if there are any deals they’d like to take advantage of.
Preparing for Black Friday
_Subject: Getting ready for Black Friday _Description: We can’t wait for our BIG day. Let’s create the best experience possible. Hi [First Name], Black Friday is nearly upon us! We are thrilled to offer our community some of our best deals of the year. That’s where you come in. As a team, our goal is to provide the best possible experience. Why? Black Friday is one of our most significant days for attracting new customers, increasing sales, and making a lasting impression. The smoother our Black Friday operation, the more our company can flourish. Here are some expectations for our team:
- Provide a helpful and welcoming experience
- Make finding and purchasing deals as effortless as possible
- Provide exceptional service that encourages customers to return Black Friday is a big day, and we appreciate you making it exceptional for customers who have eagerly awaited the best deals all year. Please don’t hesitate to ask if you have any questions. Happy Black Friday! [Sender]
Inviting staff to participate
Subject: Your Black Friday Description: Take part in our big day. Hi [First Name] We are so excited for Black Friday. It’s the time of year for some of our best deals. And if there’s something you’ve had your eye on, we want you to join in too. From [hours], you can choose items to claim your Black Friday deal. Kindly remember that [any item limitations are reserved for customers]. Thank you for your understanding. We know you will do a fantastic job serving our customers and creating a positive experience. Happy Black Friday! [Sender]
Black Friday email banners
We’ve curated 15 banners you can customize and use in your Black Friday emails. Get the template on Canva!
Get your marketing messages ready for Black Friday
Black Friday is a massive day for brands that want to make a splash. And these Black Friday messages can help you announce and communicate your notable deals. Feel free to swipe and use them. Or let them inspire you to create your own versions.