Over time, CTAs have significantly evolved…
While not every brand has fully embraced this evolution, the ability to test and measure marketing efforts has ushered in an era of unprecedented creativity in messaging. We’ve previously showcased some impactful call-to-action examples. Rest assured, those examples retain their potency; however, it’s time to explore fresh approaches.
Hence, we present 24 distinctive, intelligent, and memorable call-to-action examples designed to ignite your creative spark.
Table of contents
- Free account call to action examples
- Learn more call to action examples
- Signup call to action examples
- More call to action examples Afterward, don’t miss our compilation of the 36 most effective call-to-action phrases ever assembled.
Free account call to action examples
Our initial set originates from various SaaS websites offering free trials or demos. Let’s delve into more compelling ways to present this offer.
Sign up in 30 seconds
Appending “now” to CTAs to inject urgency is an age-old tactic. However, urgency doesn’t necessarily translate to ease or speed. Consider these examples:
- Start doing your taxes now
This doesn’t simplify taxes. - Start watching grass grow now This doesn’t accelerate grass growth.
However, “sign up in 30 seconds” conveys a sense of speed and simplicity, making it feel instantly achievable.
Observe how the surrounding copy complements this notion of ease (“go straight into a demo account”) and speed (“Ready to give us a go?!”).
Surely, you can spare a mere 30 seconds from your day’s 86,400.
Get started without a credit card
This website could have easily opted for “Get started free” for its CTA button, accompanied by a subtle “No credit card required!” underneath. However, there’s a certain reassuring quality to incorporating “Get started without a credit card” within the button itself.
This could be attributed to the color blue’s association with trust and reliability in color psychology, or perhaps the text’s placement within a box evokes a sense of formality. Regardless, it’s an effective call to action.
“Without a credit card” has become synonymous with “free.”
Lock in my free account
This exemplifies another powerful call to action. “Lock In My Free Account” exudes confidence and dependability while subtly implying the potential loss of this free account. Upon closer inspection, you’ll discover it’s a limited-time offer. Had the button read “Unlock My Free Account,” it wouldn’t have conveyed the offer’s exclusivity.
“Lock in” hints at the offer’s limited availability.
2 min demo
While “Get started for free” serves as the primary call to action in the homepage screenshot below, the pink play button within the adjacent platform screenshot is particularly noteworthy. It reads “2 min demo.” Despite the absence of a verb, this CTA effectively communicates speed. It simply feels faster than “2-minute demo” or “watch the quick demo.” It’s as if they value your time too much to burden you with an extra word.
This aligns with the concept of cognitive fluency discussed in my psychology copywriting post.
5 min appears quicker than 5 minutes.
Free guide >> Learn more call to action examples
As advocates for lifelong learning 
, we’re not particularly fond of the conventional “learn more” CTA. Here are more engaging ways to guide website visitors to other pages on your site.
Give me the deets
This call to action targets serious prospects, encouraging them to uncover more in-depth case studies not publicly available on the site. “Give me the deets on hush-hush projects” is undeniably more captivating, approachable, and compelling than “Some projects for major brands are confidential. Contact us to learn more.”
“Give me the deets” makes you genuinely want to connect with this company.
On a related note, we offer a guide on crafting compelling case studies and provide contact us page examples if you’re interested.
See creative visions come to life
This site adheres to call-to-action best practices with its specific button copy, but the true standout lies in its captivating language. In addition to “See Creative Visions Come to Life,” the homepage features buttons like:
- Get Top-Rated Customer Support
- Get Express 1-Click Updates
- Check Out the Visual Wonderland
- Get Pro-Level Visuals Not only is this language more engaging, but employing it for button copy reinforces the message conveyed in each section.
A benefit sandwich on artisan, feature-rich bread.
Take a peek
This presents a fun and inviting way to offer a tour of your platform—provided the surrounding content is adequately specific.
A single screen should only warrant a peek anyway.
See how
For every feature and benefit highlighted on this website’s homepage, the call to action is “See how.” This feels less demanding than “learn more”—as if they’re offering to demonstrate rather than requiring you to exert effort.
“Seeing how” feels less demanding than “learning more.”
How do we do that?
This same site features another inventive CTA button. After outlining a set of benefits their platform offers, you’re encouraged to sign up and witness the magic unfold. The button itself poses a question—“How do we do that?” This phrasing subtly implies an impressed “Whoah cool! How did you do that?”
How DO they achieve it?
Create content your way
Here’s a highly specific call to action prompting visitors to explore the product page. Instead of the mundane “learn more,” it confidently states “Create content your way,” succinctly summarizing the features described above.
Sendible…the Burger King of social media management.
Take me to the blog!
In this instance, the homepage showcases the three most recent blog posts alongside a call to action to visit the blog. Compared to the passive “Visit the blog” or “Go to the blog,” “Take me to the blog!” exudes enthusiasm and subtly shifts the action away from the visitor, requiring no effort on their part.
No effort required. Sit back and let us escort you.
Explore
“Explore” not only carries more weight than “learn more” but also holds greater allure. It’s an excellent word to incorporate into your meta descriptions as well.
“Exploring” is inherently more enticing than “learning.”
Newsletter sign up CTA
Newsletter signup CTAs tend to be the most innovative. After all, the stakes are relatively low, allowing for greater experimentation.
Be sharp
Technically, this popup’s call to action is “Get them now!” referring to deals and discounts. However, “be sharp” stands out as the more compelling CTA. While the image itself might not be universally appealing, it undeniably captures attention.
The right imagery can empower any phrase.
Let’s get sleepy
Using “submit” as a call to action is generally discouraged due to its lack of specificity and appeal, which can deter users. However, “Let’s get sleepy” aligns perfectly with Luna’s brand identity and maintains the popup’s friendly tone.
“Let’s get sleepy” redeems the use of “Submit” in this instance.
For more pop-up inspiration, explore our comprehensive collection!
Get a minty fresh deal
Here’s another on-brand CTA found in a popup for a toothbrush website. It entices visitors with “Get a Minty Fresh Deal” (offering 20% off their first order for signing up).
The reassurance, “Don’t worry. We brush twice a day, but we email way less often,” presented in parentheses, adds a touch of humor and personality, making it feel like a conversation with a team rather than a faceless corporation.
However, the “next” button copy raises a slight concern, as it hints at a potentially lengthy sign-up process. While the next step is the final one (optional phone number entry), this isn’t immediately clear to the user.
Industry-appropriate puns…always a win.
Sure
This example presents a unique approach to wording “yes” and “no” call-to-action buttons. The question posed is “Would you like a heads up about fresh iPhone photography articles?” followed by the options “I’m ok” or “Sure!”
Had the options been the more conventional “No” or “Yes,” “yes” would have implied a greater sense of commitment. In contrast, “Sure!” conveys a low-risk, easily accessible opportunity.
“Sure” suggests a low-stakes opportunity.
Add a little pop to your inbox
This playful call to action from a soda pop brand is undeniably charming. The phrase “drop your email” also stands out, sounding less formal and demanding than “enter your email.”
Another clever play on words.
I want charts
This example was encountered during a search for creative and compelling ways to present data. The desire for charts was genuine, making it instantly relatable. However, the preceding phrase deserves recognition as well. Focusing solely on the bolded words (business, tech, entertainment, society, 5 minutes to read, free) and the button provides a concise overview of the subscription’s value proposition—all in a mere 12 words.
Conveying value in just 12 words.
I want to get healthier
Admittedly, this pop-up might not be the most visually appealing, and using “FREE” in all caps twice feels somewhat out of place and potentially less trustworthy. However, the “Submit” button’s unexpected creativity is commendable.
“I want to get healthier” succinctly encapsulates the reader’s goal and serves as a condensed sound bite for the preceding copy (a clever copywriting technique).
Perhaps a lesson could be learned from chartr’s [12-word] approach?
Try it
This call to action embodies simplicity. No exclamation points, fancy features, or implied commitment—just a straightforward invitation to “try it.”
“Try it” feels less committal than “sign up.”
I’m the best pet parent
This call-to-action button exemplifies the effective use of psychology in marketing, specifically the commitment and consistency bias. This principle suggests that we make decisions aligned with our self-perception. For pet lovers (and who isn’t one?), declining this newsletter contradicts the self-image of being a good pet parent. A clever tactic, wouldn’t you say?
Nobody wants to be perceived as a subpar pet parent, right?
Beyond memorable calls to action, we offer numerous strategies for boosting email signups.
More call to action examples
Commit to yourself
This call-to-action button encourages the purchase of guided monthly wellness planners. The language used, such as “proactive,” “self-care,” “productivity,” and “true potential,” provides insights into the target audience. Considering this audience, the button copy’s tone is spot on.
Inspirational CTAs…Hallmark has competition.
Push for fun
Taken out of context, this CTA might raise some eyebrows. However, considering the newsletter it originates from (and the specific instructions to “click the button below that says ‘Push For Fun’”), it works effectively.
“Push for fun” requires highly specific surrounding copy for optimal effectiveness.
Get yo tickets while they’re hot
Known for its conversational and humorous tone, Really Good Emails stays true to brand with its Unspam event CTA: “Get yo’ tickets while they’re hot.” (Although, they’ve mistakenly used “their” instead of “they’re”…)
The CTA is an integral part of the event invitation.
Join us
This CTA button, found on a careers page, directs visitors to open job applications—a much warmer and inviting alternative to “apply” or “view openings.”
“Applying” feels like a chore for outsiders, while “joining” extends an invitation to welcome guests.
As demonstrated, call-to-action buttons don’t have to be limited to “submit” or “contact us.” Embracing creativity and specificity can significantly enhance their effectiveness in driving desired actions.