As Instagram marketing evolves from an option to a must-have for businesses, managing yet another social media account, especially one as unique as Instagram, can feel overwhelming. The platform’s emphasis on visuals, limited text space, and restricted website linking can be challenging. So, what’s an Instagrammer to do?

Don’t worry, we’ve got your back! This curated list of Instagram marketing tools represents just a glimpse of the resources available. We’ve handpicked the best ones to boost your Instagram success.

Enhance Your Images with These Instagram Tools

These tools surpass Instagram’s built-in filters, enabling you to perfect your photos before sharing. VSCO Ever noticed that friend with artsy photos who includes a link to a specific app in their Instagram bio? That’s likely this one.

VSCO, a platform for creative individuals, empowers you to edit and share photos both on Instagram and within its own community. Cost: Free Wordswag & Typorama & Over If you follow accounts that frequently post inspiring quotes with a touch of mystery about their origin, they might be using one of these three tools.

Think of them as the Canva equivalent for Instagram. They seamlessly add text overlays to pictures, a lifesaver for accounts that might not excel in photography. Cost: Free Enlight This remarkable app empowers you to “unleash your creativity” by transforming your photos into extraordinary visuals (if that’s your goal). If I were cool enough, I’d use it constantly—it’s a game-changer for businesses needing an extra touch of magic before posting.

Cost: $3.99 Afterlight Afterlight is similar to Enlight but with its own unique spin. If you crave a wider array of filters than Instagram provides, this tool is for you.

Afterlight boasts an impressive collection of 128 frames, 78 natural textures, and 74 distinct filters. Discover your favorites and establish a consistent look for your Instagram! Cost: $0.99 Facetune While Facetune experienced a surge in popularity a while back, it remains a relevant tool. This app enables you to enhance facial features in your photos before sharing on Instagram. It’s particularly useful for interview shots, employee close-ups, or service-based businesses like salons.

Cost: $3.99

Schedule Your Instagram Marketing with Ease

Managing a business Instagram account differs from a personal one, making planned content calendars essential. Hootsuite If you’re familiar with our social media insights, you’ve witnessed my admiration for Hootsuite. Beyond syncing with your other social media platforms, it now embraces Instagram. While direct scheduling isn’t possible, you can manage comments, repost content, track likes, and more, all within the Hootsuite interface. Cost: Starting at $19/month for one user or $99/month for three users Buffer Buffer also integrates seamlessly with Instagram, sending timely notifications to your phone. These notifications include your edited photo and pre-written caption ready to be copied and pasted for posting.

Cost: Freemium model with enhanced features starting at $10/month ScheduGram ScheduGram stands out as the most intriguing tool on this list, adopting a refreshingly old-school approach. Their website even mentions using a collection of physical phones for posting. Quirks aside, it delivers! Cost: $20/month for a single Instagram account Hopper Hopper, positioning itself as the “Ultimate Instagram Scheduler,” handles everything from multi-account posting and photo editing to reposting, commenting, and beyond. The best part? Manage it all from your desktop—because hunching over your phone at work isn’t ideal. Cost: Starts at $19/month for one account Later This Instagram marketing tool confidently claims the title of “#1 Marketing Platform for Instagram,” and I’ve yet to find a reason to disagree. Later’s strength lies in its visual content calendar planning—fitting for a visual platform. It’s also among the few platforms capable of real-time Instagram posting. Additionally, Later extends its capabilities to Facebook, Twitter, and Pinterest.

Cost: Free

Boost Your Instagram Marketing with These Promotional Tools

For e-commerce businesses on Instagram, these tools are indispensable, enabling customers to purchase your showcased products. Foursixty & Soldsie & Like2Buy We’ve all experienced the frustration of discovering a coveted item on Instagram that’s not an ad, making it impossible to click and purchase. The “link in bio” solution often leads to expired links from weeks-old posts. The struggle is real. This is where these tools come to the rescue. They transform your Instagram content into shoppable galleries—a feature typically requiring paid Facebook advertising! Moreover, these brands boast endorsements from prominent names, making them ideal for clothing boutiques, online jewelers, and similar businesses.

Cost: These typically start around $50/month Facebook Power Editor With Facebook’s acquisition of Instagram, we gained the ability to create targeted Instagram ads. Don’t underestimate this powerful tool! It might seem obvious, yet surprisingly many forget to connect their Instagram account to their Facebook Business Manager. Converting Facebook ads to Instagram ads is as simple as a single click. Cost: Free

Analyze Your Instagram Performance

These Instagram analytics tools provide insights into your posts’ performance and track your follower growth! SocialRank This tool offers control over your followers, allowing you to see who follows you, whom you follow back, and how your account measures up in terms of influence. If expanding your Instagram audience is a goal, this tool is a must-have. Cost: Free SocialInsight.io & Ink361 While these platforms offer scheduling and organizational features, their true power lies in their robust analytics capabilities and follower management tools. They provide insights into all the essential KPIs you should be tracking. Ink361 takes it a step further by offering a nifty feature to monitor your competitors!

Cost: Ink361 is free, while SocialInsight starts at $29/month Iconosquare While Iconosquare excels at scheduling, organizing, and other tasks, its standout feature is Instagram influencer identification. This tool helps you pinpoint the most suitable influencers for your business, offering a significant advantage for growing your brand on Instagram. Cost: Starts at $81/year SproutSocial SproutSocial is a cutting-edge tool designed for seasoned Instagram marketers who are deeply invested in the platform. This social CRM tool facilitates social engagement, post scheduling, and performance analysis while offering additional features like customer support, a “smart inbox,” and team collaboration. Cost: Starting at $99/month

Bonus: 3 More Instagram Marketing Gems

Instagram Feed WD Have you come across those sleek, modern websites featuring seamlessly integrated Instagram feeds at the bottom? They exude sophistication.

Fortunately, if your website is powered by WordPress, a plugin can achieve this! While setting up this gallery for WordPress requires some effort, it guarantees to direct traffic to your Instagram (especially if you’ve been using the filter tools we recommended). Cost: Free Crowdfire Crowdfire simplifies your Instagram marketing by handling the strategic thinking. It suggests content ideas and optimal posting times, allowing you to focus on reaping the rewards. Cost: Free Repost Repost, an essential tool for any Instagram user, is the source of that small, square recycling symbol on celebrity posts and the origin of the hashtag #repost. This handy tool enables you to share others’ Instagram content on your account without resorting to tedious screenshots, cropping, re-filtering, and re-captioning. Cost: Free