For many websites, particularly those of agencies and contractors, the contact page surpasses other sections in page views. It’s often the initial point of contact for potential customers, making a well-designed and informative contact page crucial. Let’s delve into best practices and examine noteworthy examples.

First, let’s cover the essentials:

Essential Contact Us Page Best Practices:

• Precision Matters: Even minor grammatical errors can create a negative impression. Scrutinize your contact page for any errors.
• Simplicity is Key: Avoid overwhelming visitors with unnecessary information. Keep your contact page concise and focused.
• Cater to User Preferences: While contact forms are common, some users find them impersonal and prefer direct email addresses. Consider offering both options to cater to different preferences. If using a contact form, limit the required fields to the essentials (name, email, message). Avoid asking for excessive information like mailing addresses and phone numbers, as it can deter users.
• Visual Appeal is Crucial: Your contact page should reflect your brand’s personality and aesthetics. Create a visually appealing design that aligns with your overall brand identity.
• Infuse Personality: Use language and tone that resonate with your target audience. Whether casual or professional, let your brand’s voice shine through.

Contact Us Page Examples: The Good, the Bad, and the Ugly

Let’s analyze some real-world examples, rating them contact us page examples on a scale of 1 to 10, with 10 being exceptional, 5 being average, and 1 deserving a complete overhaul. Feel free to share your opinions on the ratings!

Our initial example is from CoolApps. Their contact page provides a streamlined contact form, an email address, and social media buttons for alternative contact options.

What truly distinguishes this example is its playful and visually engaging design, adding a touch of charm.

Score: 8. Visually appealing, diverse contact options, and a dash of personality.

Moving on to Black Sheep, we have a contact page that seamlessly integrates with the website’s overall design. It’s clean, concise, and aesthetically pleasing.

Score: 6. Simple, stylish, and consistent with the website’s theme.

Next, we have ViperChill, a website run by marketing expert Glen. Glen strategically incorporates an FAQ section to address common inquiries, minimizing unnecessary emails and saving valuable time.

This approach is particularly useful for individuals promoting their personal brand, as they often manage inquiries single-handedly and need to prioritize their time effectively.

Score: 6. Effective use of information hierarchy, addressing user questions proactively.

JetBlue presents another well-designed contact page. Similar to the previous example, JetBlue provides a direct link to frequently asked questions and answers. For those requiring further assistance, email and phone contact options are readily available. The page maintains brand consistency with JetBlue’s signature design and color scheme.

Score: 7. JetBlue streamlines information access through FAQs, email, and phone options, all within a reassuring brand-consistent design.

From a functionality standpoint, Mashable’s contact page isn’t the absolute worst. It offers essential contact information, including a contact form and specific email addresses.

However, the page’s design is surprisingly unappealing, lacking any style, character, or personality. It starkly contrasts with Mashable’s status as a prominent website. The reason for this design choice remains a mystery. Perhaps Mashable intentionally maintains a visually unappealing contact page to deter excessive email inquiries.

Score: 2. Unattractive, bland, and misaligned with Mashable’s brand identity.

Mostly Serious’s minimalist contact us page exemplifies a clean and sleek design. Despite minimal copy, Mostly Serious injects humor and personality.

Score: 7. Mostly Serious successfully executes a minimalist design without sacrificing personality.

Code Quest delivers another well-crafted contact page with a visually striking design, engaging graphics, and a touch of personality. Code Quest also incorporates a map highlighting their locations, a valuable addition for businesses with a local presence.

Score: 8. User-friendly, convenient, and concise, Code Quest excels in contact page design.

QuickSprout’s contact page stands out with its unique scrolling infographic, illustrating the volume of emails Neil Patel receives daily and his limited time to address them. The contact form is accessible only after scrolling through this infographic, serving as a filter for unrelated inquiries.

Score: 8. This educational and functional contact page might make users reconsider spamming individuals like Neil.

Harpoon Brewery’s contact page, while information-rich, maintains a clear information hierarchy. The top section prominently displays the address and phone number, along with directions and parking details—crucial information for brewery visitors.

Alongside this, alerts about special events and hour changes are displayed, followed by detailed brewery hall hours.

Score: 6. Harpoon Brewery provides comprehensive information that visitors might need during their visit.

Surprisingly, Apple’s contact page is unexpectedly bland for a company renowned for its sleek product design and style. The page lacks any distinctive elements that reflect Apple’s global brand recognition. One would expect a more captivating design from the creators of the iPhone.

Score: 3. Disappointingly underwhelming design, falling short of expectations for a brand like Apple.

Ticketmaster’s contact page is, unsurprisingly, subpar. Even for a website primarily focused on online orders and generating substantial revenue, one would anticipate a more polished contact page.

The oversized, visually unappealing banner image stands out negatively.

Score: 2. Oddly unattractive, this page requires significant improvement.

Dropbox offers a prime example of a well-executed contact page. The mini icons align seamlessly with Dropbox’s overall design, ensuring a cohesive user experience. The personalized greeting, addressing users by name (if signed in), adds a thoughtful touch, fostering a sense of conversational interaction.

Score: 8. Reassuring, user-friendly, and worth emulating.

Grover Web Design’s contact page exudes a welcoming and approachable vibe, offering multiple contact channels: email, telephone, a contact form, social media, and even in-person visits.

Score: 7. Charming, efficient, and comprehensive in its contact options.

Coca-Cola’s contact page features a clever addition—a prominent virtual chat agent window. In today’s digital age, many users prefer online chat support over phone calls. Coca-Cola recognizes this preference and provides a convenient solution.

Below the chat window, users can find an FAQ section and alternative contact methods. While the accompanying photo slideshow seems somewhat out of place, it might serve a strategic purpose—a dose of cuteness to potentially alleviate customer frustration.

Score: 8. Coca-Cola demonstrates an understanding of its target audience through this innovative approach.

Princess Cruises presents another example of a less-than-ideal contact page. Similar to Apple’s example, the page lacks visual interest and suffers from a disjointed information hierarchy.

The most prominent contact information relates to booking a cruise, which seems outdated in an era dominated by online booking platforms. The following sections offer information on ordering brochures, find out about tipping, and on-board alcohol policies (a handy YouTube video about resealing water bottles), followed by employment opportunities.

Surprisingly, the customer assistance email address is buried at the very bottom, despite being crucial information for many visitors.

Score: 2. The disorganized information hierarchy detracts from the page’s usability.

While many contact pages are uninspired, The Band Agency proves that it doesn’t have to be the norm. This visually captivating page effectively presents essential information layered over a map of their physical location. The charming silhouetted animal parade adds a unique and memorable touch.

Score: 10. Adorable, charming, and functional—this contact page checks all the boxes!

What are some of your favorite contact pages? We’d love to see your picks in the comments!