In the past six months, ChatGPT has revolutionized the world. ChatGPT is a sophisticated AI developed by OpenAI, designed to engage in natural-sounding conversations and provide responses across a wide spectrum of topics.

Unsurprisingly, a system of this caliber has already demonstrated its value across various industries. From law and psychotherapy to programming and beyond, its impact is undeniable, with even greater transformations anticipated in the near future.

But what about marketing? The written word is paramount in numerous marketing aspects, encompassing blogging, copywriting, SEO, online advertising, and more. ChatGPT not only excels at generating intelligent text rapidly but also at generating intelligent ideas – the driving force of marketing.

However, remember that generating impactful marketing ideas and text requires a prompt. And that’s precisely what we’ll explore. Today, we’ll delve into 16 impressive ChatGPT prompts applicable to various marketing disciplines.

Table of contents

• What is a ChatGPT prompt
• How to write an effective prompt for ChatGPT
• ChatGPT prompts for social media
• ChatGPT prompts for email marketing
• ChatGPT prompts for SEO
• ChatGPT prompts for copywriting

What is a ChatGPT prompt

A ChatGPT prompt is essentially any text you input to guide ChatGPT towards your desired response.

To maximize your experience with ChatGPT, envision it as a human assistant or, even better, your business partner. Exceptional outputs stem from well-defined inputs. Provide it with the kinds of prompts it needs to excel.

How to write an effective ChatGPT prompt

Before we explore specific marketing prompts, here are some tips for crafting effective questions or prompts:

• Be specific. ChatGPT can understand nuanced language, so be precise with your requests.
• Provide context. Equip ChatGPT with all necessary information for relevant and useful responses. Include website links, desired tones, and any other pertinent details. More information leads to better results.
• Engage in dialogue. ChatGPT excels at answering follow-up questions and maintaining conversations. If the initial response falls short, refine your prompts or ask specific questions for better clarity.

Treat ChatGPT as an assistant – have a conversation, guide it, and refine its understanding of your needs.

ChatGPT prompts for social media

Utilize these prompts to generate social media ideas, engaging posts, and strategic tips from ChatGPT.

1. Co-branding on Facebook or Instagram

Planning a co-branded campaign on Instagram to promote your latest product? Let ChatGPT be your marketing manager with this prompt: “Imagine you’re the marketing manager at [company], tasked with running a co-branded Instagram campaign for [product]. You’re partnering with [influencer name], who boasts a substantial following within your target demographic. How would you strategize and execute this campaign to maximize reach, engagement, and sales? What potential obstacles might arise, and how would you overcome them? Which metrics would you employ to gauge the campaign’s success?”

This prompt yielded a wealth of valuable content ideas, potential success metrics, budget suggestions, and guidance on identifying the ideal influencer.

2. Expanding reach on social media

A common question among social media marketers and business owners is how to increase reach. Consider this ChatGPT prompt: As a business owner or social media marketer, how can I effectively leverage social media to enhance brand awareness and reach?

ChatGPT responded with:

By providing specific context about your brand and products, you can delve deeper into any of these points. ChatGPT will offer a range of actionable steps to enhance your reach and brand awareness.

3. Establishing a posting rhythm or content calendar

Requesting a tailored posting schedule based on your brand and platform is a fascinating use case. Try a prompt like this: I manage the TikTok account for [business name]. What are the optimal times to post for maximum engagement? What should my weekly posting frequency be?

This prompt resulted in insightful information on posting best practices and leveraging TikTok analytics to determine the best organic content cadence.

4. Addressing negative comments and publicity

Negative sentiment about your brand or products on platforms like Twitter can be disheartening. Maintaining composure and crafting a well-thought-out response can be challenging when you strongly believe in your brand’s positive impact.

In such situations, try this prompt: As a social media marketing manager, how should I respond to individuals posting negative comments about our products on Twitter?

ChatGPT’s advice was:

A measured and positive approach! This emphasizes positivity and productivity – a winning combination. For more insights on handling tips for responding to negative reviews or comments, click here.

5. Organizing giveaways

Giveaways serve as a fantastic lead generation strategy for many businesses. If you’re considering one, seek inspiration from ChatGPT by asking about running a giveaway on a specific platform.

I’d like to organize a giveaway on Facebook to generate leads for my ecommerce business. What steps should I take?

This prompt elicited a wealth of information about landing page creation, giveaway rules, goal setting, and more. Remember, you can always delve deeper into specific strategies with follow-up questions. Looking for more ChatGPT prompts and tips? Download our free guide » Emergency Guide to AI in Marketing

6. Crafting a compelling social media bio

Your social media bio, whether on Facebook, Instagram, LinkedIn, or other platforms, provides users with a concise overview of your business. Creating the perfect bio can be tricky. ChatGPT can assist you.

Consider this prompt: Write a Facebook bio for my lawncare business in Deerfield, specializing in lawn mowing, tree removal, and landscape design.

Once you have the Facebook bio, you can ask ChatGPT to adapt it for other platforms, adhering to character limits and best practices.

ChatGPT prompts for email marketing

Email marketing is a potent tool for businesses of all sizes to connect with prospects, maintain engagement, nurture leads, and drive sales. However, standing out amidst the daily influx of emails requires finesse. This is where ChatGPT can be invaluable.

Here are some prompts to elevate your email marketing game:

7. Subject line personalization

The subject line is the first impression your email makes. If it lacks engagement and personalization, your open rates will suffer. Try this ChatGPT prompt: Create an attention-grabbing subject line for my [product] that includes the subscriber’s name and interests.

Here’s an example:

Full disclosure: I’m not a makeup setting spray expert. However, that subject line is undeniably captivating.

8. Highlighting your unique selling proposition

Your unique selling proposition (USP) is what differentiates you from competitors. It’s the reason customers choose you over others.

Ask ChatGPT to help you craft a compelling USP that can be incorporated into an engaging email subject line. In under 75 characters, generate an email headline that highlights Starbucks’ unique selling proposition.

The response:

That’s a concise, clear, and clickable email subject line any coffee provider can use to boost sales (you’re welcome, Starbucks!). Free guide » The 135 Best Words & Phrases for Marketing with Emotion

9. Requesting feedback and/or reviews

Seeking feedback from existing customers not only helps you understand their needs better but also enhances your campaigns’ effectiveness. Taking it a step further and requesting reviews can significantly boost your credibility on platforms like G2 and Google Business Profile – places where potential customers seek social proof before making a purchase.

Use this ChatGPT prompt to solicit feedback: Draft a compelling email requesting feedback from our customers about their recent purchase.

ChatGPT’s response:

Impressive! To take it up a notch, formalize your feedback process using NPS. When sending out email campaigns requesting product reviews, target your highest NPS customers for optimal results.

10. Offering exclusive promotions

Exclusive promotions incentivize prospects and customers to make a purchase. Try this prompt to generate promotional email copy: Give me an idea for an email promotion offering customers X% off our product.

Here’s what ChatGPT suggested:

Our specialty pancake mix is crafted with premium ingredients and is perfect for unforgettable breakfasts or brunches with family and friends. It’s incredibly easy to use and yields fluffy, delicious pancakes that are sure to impress.

That’s some compelling email copy! While the discount code might need tweaking, it provides an excellent starting point.

11. Injecting seasonality into email campaigns

Seasonal email marketing keeps your content fresh and engaging. However, coming up with seasonally relevant content can be challenging.

Use this ChatGPT prompt to infuse your email campaigns with seasonal relevance: Add a Christmas theme to this email subject line: 30% off sale now through New Year’s

The result: “Jingle All the Way: Unwrap 30% off Now Through New Year’s!” Not bad at all!

ChatGPT prompts for SEO

From link building and meta descriptions to content optimization, ChatGPT offers various SEO applications. Let’s explore.

12. Keyword research inspiration

While ChatGPT shouldn’t replace dedicated keyword research tools, it can help you identify keywords or phrases for further exploration. Try this prompt: Provide a list of informational, long-tail keywords I can use to brainstorm blog post ideas for [product or company].

Result:

ChatGPT excels at keyword ideation but doesn’t provide volume or difficulty metrics. Fortunately, you can input this list into a keyword research tool to obtain that data.

13. Generating meta tags

Struggling to craft the perfect meta description? Let ChatGPT assist you. Use its output as a starting point. Here’s a helpful prompt: Write a meta description, under 160 characters, for the blog post titled [title].

Result:

Say goodbye to endless hours spent on meta descriptions in spreadsheets.

Well, you still have to populate them. However, ChatGPT can streamline the writing process, ensuring adherence to character limits and inclusion of target keywords.

14. Structuring blog posts

This is arguably ChatGPT’s most potent content-related application. It excels at generating comprehensive post structures with minimal input. For greater control over the structure, provide specific instructions. Start with this prompt: I’m writing a blog post for my roofing company titled [title]. How should I structure the post?

Result:

While we don’t recommend having ChatGPT write your entire content, it’s an excellent tool for outlining posts and establishing a foundation for your unique content. (Discover more best practices for using ChatGPT here.)

15. Localizing website content

Incorporating local keywords can boost your local SEO. Ask ChatGPT to help using a prompt like this: Integrate local keywords like “best plumber dallas” and “plumber in dallas” into this website copy: [insert copy here].

ChatGPT prompts for copywriting

Copywriting is arguably the most versatile marketing skill, and ChatGPT can be incredibly helpful in this domain. Let’s explore some copywriting prompts.

16. Ad headline inspiration

This ChatGPT prompt is ideal for drawing inspiration from competitor ads or generating ideas based on successful headlines in your niche. Prompt: Provide examples of successful advertising headlines in [niche or industry].

Result:

Use the insights gathered from ChatGPT to craft compelling headlines for your ad copy. Unlock the secrets of exceptional ad copywriting! Free guide: 10 Tricks to Get the Click: How to Write Exceptional PPC Ad Copy (with Examples!)

17. Adding urgency

Urgency is a powerful copywriting tool, and ChatGPT can infuse it into almost any ad copy to encourage immediate action. Prompt: Add a sense of urgency to this line of ad copy: [line].

Result:

This simple addition can significantly enhance the effectiveness of your ads, subject lines, and posts.

18. Fine-tuning tone

Mastering tone in copywriting can be challenging. You might have the core message but struggle to make it friendlier, more sophisticated, approachable, or professional. Prompt: Make this product description sound more [desired tone]: [product description].

Result:

ChatGPT empowers you to instill any desired tone into your ad copy.

19. Crafting calls-to-action

Calls-to-action are crucial for conversion rate optimization. Use this prompt to generate and experiment with various CTAs. Prompt: I’m aiming to drive [desired result] on my landing page. Suggest five compelling calls-to-action.

Result:

This prompt provides valuable ideas for A/B testing CTAs in your ad copy.

20. Creating landing page offers

High-converting landing pages feature attention-grabbing headlines and concise yet persuasive information about your offer. If you need help brainstorming headlines and introductory paragraphs for your landing pages, ChatGPT can assist.

Try this prompt: Write an engaging introduction for a landing page promoting my [type of business] business’s [offer + any relevant offer details].

This prompt generated a substantial amount of content to incorporate into my landing page.

The most effective ChatGPT prompts are the most specific

There you have it – a glimpse into the powerful applications of ChatGPT in marketing. It’s crucial to remember that these prompts are just the beginning. ChatGPT, like any AI, is not a replacement for human creativity and expertise. Use the ideas and information generated by ChatGPT as a foundation and build upon them, incorporating your brand voice, guidelines, and industry knowledge.

With the right approach, ChatGPT can be a valuable asset in your marketing endeavors! For more tips on using AI in your content marketing or to learn how to add chat to your website, click here.