For a marketing agency to thrive, efficiency is paramount. AI tools have emerged as game-changers, boosting efficiency while upholding, and often exceeding, the quality and volume of your team’s output. While the abundance of AI tools might seem overwhelming, this guide offers a concise overview of their potential benefits for your agency and highlights 18 noteworthy options. To streamline your exploration, we’ve categorized the tools based on their primary use cases, allowing you to prioritize those with the most significant impact.

Table of contents

• What are the benefits of an AI tool for your marketing agency?
• AI tools for content creation
• AI tools for social media management
• AI tools for automation
• AI tools for chatbots
• AI tools for SEO research Interested in insights from 300 agencies on pricing, services, and industry obstacles? Download our complimentary State of the Digital Marketing Agency report.

How can AI tools benefit your marketing agency?

AI offers versatile applications for marketing agencies of all sizes. Let’s explore how it can elevate your agency’s performance.

Fueling Idea Generation

AI writing tools and advanced search engines can act as catalysts for fresh marketing content and campaigns. Pose questions like, “What are 20 pain points faced by B2B companies in the [input] sector?” or “Suggest 50 campaign concepts to attract new customers in the [input] industry.” Remember to validate the accuracy and weigh the merits of different ideas, but consider it a springboard for creative brainstorming.

This example demonstrates how ChatGPT responds to a question with 20 blog topic suggestions, facilitating the brainstorming process for future articles.

Streamlining Repetitive Tasks

AI marketing agency tools excel at simplifying predictable tasks. From automating publishing workflows to seamlessly transferring inbound marketing materials to platforms like WordPress, these tools liberate countless hours through efficient automation. This reclaimed time, previously spent on tedious tasks, can now be channeled towards refining your marketing strategies and generating more valuable materials.

Expanding Your Reach

AI platforms possess the capability to unearth audience segments you might have overlooked. Moreover, they streamline your processes, enabling effortless repurposing of content across various mediums and platforms, effectively broadening your market reach. The availability of impressive research and content creation tools unlocks numerous avenues for tapping into new markets.

Minimizing Human Error

Leveraging the prowess of machine learning, AI marketing tools proactively identify and rectify errors before they reach your clients. For instance, tools like Grammarly automatically detect and correct grammatical and spelling mistakes while enhancing phrasing. AI provides a robust solution for boosting marketing team productivity and mitigating common errors.

Cost Optimization

Whether you aim to reduce video production expenses or expedite the creation of social media content drafts, AI tools offer ample opportunities to save time, labor, and financial resources on everyday marketing activities. This empowers you and your team to dedicate more time and effort to mission-critical tasks. Having outlined the advantages of AI marketing agency tools, let’s delve into some of the leading contenders in the field. Eager for more? Secure your free guide to AI in marketing to discover recommended and discouraged practices for harnessing this transformative technology.

Premier AI Tools Tailored for Marketing Agencies

Most AI marketing tools specialize in addressing specific needs, such as crafting compelling copy or automating intricate workflows. We’ve structured this list based on the primary challenge each tool tackles.

AI Tools for Content Creation

AI copywriting tools have taken center stage in recent years, driving the development of innovative generative AI tools with an expanding repertoire of valuable features. Recognizing that content encompasses more than just copy, we’ve included platforms designed to streamline video and image asset creation and editing.

1. ChatGPT

ChatGPT-3.5 and its successor, ChatGPT-4 (showcasing Open AI’s continuous innovation), have spearheaded the AI writing surge by offering one of the most accessible copywriting tools.

Source ChatGPT excels as a brainstorming companion. Whether you’re crafting an email newsletter, orchestrating a social media campaign, or composing a blog article, it readily generates ideas, outlines, lists, and other preliminary materials to accelerate your workflow. While some marketing agencies leverage it for content development, it’s crucial to acknowledge the risks associated with its accuracy and the potential for output to exhibit an “AI-written” feel. Nonetheless, it serves as an invaluable sidekick for jumpstarting projects and bolstering marketing endeavors. Pricing: ChatGPT-3.5 is free to use, while ChatGPT-4 starts at $20 per month.

2. Jasper

Jasper presents another robust AI writing solution tailored for collaborative teams and creative workflows.

Source Jasper facilitates swift project initiation and execution. Its prompts streamline the “human” element of AI writing by seamlessly integrating your brand voice, ensuring output that aligns with your brand’s identity. Moreover, Jasper prioritizes factual accuracy (in contrast to ChatGPT) and brand consistency. Pricing: Plans commence at $59 per month (billed annually).

3. Copy.ai

As a compelling alternative to Jasper, Copy.ai empowers marketing teams to automate tasks like generating blog briefs, crafting diverse copy (including scraping URLs for AI-powered ad copy), and accelerating other writing-intensive activities.

Source Copy.ai’s rich library of prompts and tools refines your writing queries, yielding superior results. Pricing: Copy.ai offers a free plan with limited word usage. For unlimited word access, upgrade to the paid plan at $36 per month (annual billing).

4. Typeframes

This ingenious AI tool excels at generating videos in mere minutes. Whether you’re promoting a new product or generating buzz for an upcoming event, Typeframes is your go-to platform.

Source Type a few words, and Typeframes transforms them into a captivating video, complete with customizable music, animations, images, and other visual effects. This platform empowers you to bring fresh ideas and campaigns to life with remarkable speed and cost-effectiveness. Pricing: Typeframes plans start at $24 per month (with an annual subscription).

5. Midjourney

Midjourney specializes in simplifying image creation.

Source Midjourney equips marketing agencies to craft stunning, cinematic-style artwork with remarkable detail and visual impact. Generating images in various styles takes just seconds. Whether you envision a realistic portrayal of customers benefiting from your client’s offering, a captivating painting, or an engaging cartoon-style artwork, Midjourney delivers with a couple of prompts. This tool can potentially reduce your reliance on specific stock photos or provide your design team with a valuable head start on campaigns. Pricing: Plans start at an affordable $8 per month (billed annually).

6. Grammarly

Grammarly stands as an indispensable editing tool, adept at detecting and rectifying grammar and spelling errors. Its recent AI enhancements further extend its capabilities to encompass content creation.

Source Grammarly identifies awkward phrasing, passive voice usage, and suggests rewrites for improved clarity. The integration of generative AI empowers Grammarly to propose alternative expressions for existing text or assist you in crafting entirely new content from scratch. This platform is an absolute must-have, saving you countless hours and sparing you from embarrassing typos and grammatical faux pas. Pricing: Grammarly offers a free plan with the option to upgrade for enhanced features.

AI Tools for Social Media Management

Social media marketing demands agility, requiring agencies to maintain a consistent posting schedule, engage actively with followers, and stay abreast of trends and evolving consumer needs. Recognizing the challenges this presents, AI tools have emerged as invaluable assets, automating processes and fortifying your agency’s social media strategy. These tools streamline repetitive social media marketing tasks, empowering you to deliver exceptional results for your clients.

7. FeedHive

FeedHive initially gained recognition as a scheduling and publishing tool but has since expanded its capabilities by incorporating powerful AI features to enhance and simplify social media content creation.

Source Today, FeedHive facilitates the rapid creation and publication of engaging social media posts. Its AI engine gathers insightful analytics, providing you with deeper insights into your social media performance. Moreover, FeedHive boasts an AI chat assistant built on GPT technology, offering performance predictions and valuable suggestions, such as optimal posting times. Pricing: FeedHive’s agency plan, designed to support multiple clients, is available at $239 per month (billed annually).

8. Hootsuite OwlyWriter AI

Hootsuite, a pioneering force in social media management, has embraced the power of AI, evident in its latest feature additions.

Source Hootsuite’s OwlyWriter AI, for instance, excels at generating compelling captions and brainstorming post ideas across all your accounts and target segments. This valuable addition seamlessly integrates a powerful AI writing assistant into Hootsuite’s renowned social media management platform, centralizing your workflow. Pricing: Hootsuite users can enjoy OwlyWriter AI for free for a limited period.

9. Lately.ai

Lately.ai ingeniously repurposes your existing content into engaging social media posts.

Source Maintaining a consistent flow of high-quality social media content can be challenging. However, you and your clients likely have a treasure trove of social media posts embedded within your existing content library. Lately.ai excels at extracting this untapped potential, pulling content from web pages, articles, documents, and ebooks. Its AI engine then transforms these long-form assets into concise and captivating social media copy, enabling you to share more relevant and valuable content with minimal effort. Pricing: Lately.ai’s pricing structure is based on the number of social media channels you manage, with entry-level packages starting at $49 per month.

AI Tools for Automation

One of AI’s most compelling applications lies in its ability to streamline operational tasks and optimize monitoring success. Let’s explore some exceptional platforms designed to enhance key aspects of your agency’s workflow.

10. Wordable

The process of migrating content from Google Docs to CMS platforms like WordPress can consume significant time and resources. From meticulous formatting to SEO optimization, publishing content often becomes a time-consuming bottleneck. Wordable offers a seamless solution, accomplishing this transfer in a single click.

Source Wordable effortlessly transfers your Google Docs content to WordPress, HubSpot, and Medium, preserving formatting, headers, and HTML elements. This time-saving solution allows you to focus on what truly matters—creating and publishing more high-quality content. Pricing: Wordable offers a free limited plan, while the paid plan is available at $50 per month.

11. Zapier

Zapier provides a code-free automation solution for a wide range of repetitive tasks.

Source Zapier’s magic lies in its ability to connect different platforms via APIs, enabling seamless integration. For instance, if your workflow involves creating a new Word document for each client project, generating a corresponding event in Asana, and issuing a bill in your accounting software, Zapier can link these platforms, automating the entire process from the moment you create the Word document. This versatile platform empowers you to build custom AI solutions tailored to your agency’s predictable workflows. Pricing: Zapier offers a free plan with limitations, while paid plans start at $19.99 per month (billed annually).

12. Taskade AI

If you’re seeking a powerful marketing project management tool, look no further than Taskade AI. This AI-powered platform generates task lists, mind maps, agendas, and workflows effortlessly.

Source Taskade AI promotes seamless workplace collaboration and even features in-app AI assistance. It’s essentially project management and strategy development, supercharged by AI technology. Pricing: Plans start at $19 per month (with an annual billing option).

AI Tools for Chatbots

For agencies looking to engage with clients on their websites or enhance onboarding experiences for apps or portals, AI-powered chatbot solutions offer a compelling solution.

13. Drift

Drift provides a robust app for establishing 24/7 communication channels with clients and prospects. This B2B chatbot leverages Drift’s proprietary Conversational AI technology to automate conversations.

Source Drift optimizes sales pipelines, ultimately driving client acquisition. While its cost might seem significant, the potential revenue generated through enhanced client engagement could make it a worthwhile investment. Pricing: Drift plans start at $2,500 per month.

14. HelpHub by CommandBar

HelpHub presents another AI-powered chat solution that continuously learns from your existing resources, including your marketing website, content repository, and more, to effectively address visitor queries on your agency’s website.

Source Empower your clients and prospects with round-the-clock assistance, driven by AI technology and trained on your knowledge base. Pricing: The starter plan is available at $249 per month.

15. Perplexity

Perplexity is an AI-powered search platform invaluable for content marketing research. Available as a convenient browser extension, it allows you to ask questions while working on content pieces.

Source Perplexity delivers answers with multiple citations, enabling you to verify information, delve deeper into specific topics, and link directly to sources when needed, a significant advantage for AI-powered writing. This app provides unique answers and valuable resources, saving you time and helping you overcome research roadblocks. Price: Perplexity’s free plan caters to casual users, while the Pro plan, priced at $20 per month, unlocks additional features.

AI Tools for SEO Research

Thorough research forms the cornerstone of any successful SEO strategy. Let’s explore some top-tier tools to empower your agency’s SEO efforts. Our free Keyword Tool makes pinpointing the ideal keywords effortless.

16. Keyword Insights

Keyword Insights harnesses the power of AI to identify thousands of relevant keyword ideas, organize them into thematic clusters, and streamline content creation.

Source Beyond its automated research capabilities, Keyword Insights facilitates strategic planning and outlining. When you’re ready to move into content production, a simple click transfers all the necessary information and briefs to your content writers. Pricing: Plans start at $58 per month for the basic package.

17. Clearscope

Clearscope leverages AI to identify competing website pages, pinpoint common keywords, and analyze your content for comparison, significantly reducing the time spent on content optimization.

Source Clearscope’s analysis provides actionable insights, suggesting relevant keywords and improvements to enhance your content’s search engine visibility, all presented through a user-friendly grading system. Pricing: Clearscope’s pricing starts at $199 per month.

18. Frase.io

Frase seamlessly blends SEO research with AI-powered writing capabilities, creating a unified platform for keyword research, outlining, writing, and optimizing your content.

Source Pricing: Subscribers can access Frase.io’s features for $12.66 per month (billed annually), with options to upgrade to premium packages.

Selecting the Optimal AI Marketing Agency Tools in 2024

The right AI marketing tools will help you conserve valuable resources, amplify productivity, and craft exceptional marketing campaigns and strategies. The key lies in finding the tools that perfectly align with your agency’s needs. Start by identifying your pain points. Where do you encounter workflow bottlenecks? What repetitive tasks drain the creativity and productivity of your team? Once you’ve pinpointed these areas, seek out AI tools specifically designed to address those challenges. By regularly reassessing your needs and adopting new tools, you’ll ensure your marketing agency operates at peak efficiency. Here’s a recap of the leading AI tools for marketing agencies:

1. ChatGPT
2. Jasper
3. Copy.ai
4. Typeframes
5. Midjourney
6. Grammarly
7. FeeHive
8. Hootsuite OwlyWriter AI
9. Lately.ai
10. Wordable
11. Zapier
12. Taskade AI
13. Drift
14. HelpHub
15. Perplexity
16. Keyword Insights
17. Clearscope
18. Frase.io