Finding a trustworthy new hair salon can feel like a daunting task, demanding significant time, effort, and even a bit of risk. For some, like my colleague Allen, the search is so unappealing they’d rather shave their heads! Personally, I find it so challenging that I’ll travel a ridiculous 6.5 hours back to Philadelphia just for a haircut.
However, as a salon owner, you’re looking to attract clients like me and stand out from the crowd. To help you expand your clientele and stay ahead in the marketing game, here are some effective strategies:
!Fun Marketing ideas for Salons
1. Offer Referral Discounts
This is a personal favorite. Once I’ve found a stylist or nail technician I love, I’m quick to recommend them to everyone I know. Why not reward your customers for spreading the word and bringing in new clients? A thoughtful gesture like an email or postcard saying, “We appreciate you referring your friend Jane! Your recommendation means a lot, so here’s $15 off your next visit,” can go a long way.
2. Loyalty Programs or Punch Cards
Similar to referral discounts, it’s crucial to acknowledge and appreciate loyal clients. My hairdresser has been styling my hair for so long that she’s become familiar with my family’s milestones – my sister’s wedding, my brother’s new business venture, even my aunt’s broken leg recovery. Likewise, I enjoy hearing about her life – her adorable kids, her husband’s Penn State fanaticism, and her entertaining family anecdotes. Demonstrating genuine interest in your clients’ lives fosters a strong bond. Consider offering a discount for every 10th visit or honoring original pricing for long-term customers who’ve seen price increases. Cultivating customer loyalty is essential for any business, but salons, in particular, can leverage it significantly.
3. Yelp
In today’s digital age, neglecting Yelp could mean missing out on a substantial millennial clientele. Claiming your business page, uploading photos, and actively responding to customer reviews is simple yet effective. Additionally, offering check-in discounts or package deals like a 10% discount on a manicure and pedicure combination can attract new customers.
4. Geotargeted Ads
Whether you choose Facebook or AdWords, geotargeted ads should be an integral part of your strategy. It’s pointless to receive appointment requests from California if your salon is based in New York! Need guidance on setting it up? We offer comprehensive guides for both AdWords and Facebook targeting options.
5. Mobile Ads
Like geotargeting, mobile ads can be incredibly effective, especially with AdWords’ latest bidding features that allow for separate bids for desktop and mobile users.
6. Show off your Skilled Staff
I enjoy browsing magazines in salon waiting areas for inspiration. However, what I appreciate even more is being confident that my stylist can replicate any look I point to. Instead of magazines, consider creating a portfolio showcasing styles and cuts your staff has executed – perhaps a compilation from your Instagram page.
7. Use Hashtags to Pitch Your Salons for Events
While wedding hashtags might seem a bit much, they’re undeniably useful. Having all wedding photos easily accessible through a hashtag is incredibly convenient! Salons can utilize this to their advantage. With couples announcing engagements and planning pre-wedding festivities on Instagram and Facebook using designated hashtags, you can proactively reach out! Search for engagement announcements, identify the hashtag owner, and send them a direct message with your pitch.
8. Post Coupons Locally
Back in high school, our yearly planners included strategically placed coupons from local businesses. As a result, all the boys rented prom tuxedos from the same place, and the girls flocked to the same local salon for hair and nails (despite two locations, it was still crowded!). This tactic effectively capitalizes on lucrative events while fostering community involvement.
9. Allow Online Reservations
This is crucial in today’s fast-paced world. I often research new salons during my commute when phone calls aren’t feasible. Plus, who enjoys the hassle of phone appointments anyway? If an online system isn’t an option, consider adding an email address specifically for appointment scheduling.
10. Collect Email Addresses
Obtaining a customer’s email address is marketing gold. You can leverage these for appointment reminders, newsletter updates, referral bonuses, and Facebook remarketing lists.
11. Capitalize on Instagram
One of my guilty pleasures is watching Instagram videos – usually delicious food being prepared or beauty tutorials! I’m captivated by transformations like short, purple haircuts, expertly applied extensions, or intricate nail art. Utilize your skills and film your work with your clients’ consent, of course. Encourage clients to share these videos on their profiles to attract their followers to your salon!
12. …and Facebook
Instagram’s handy “share” button allows you to cross-promote your testimonials and videos on Facebook! For longer tips and tutorials, Facebook is a better platform as users are more receptive to lengthier content. Experiment with carousel ads to showcase your work and appointment availability. Facebook’s targeted advertising allows you to reach specific demographics – for instance, target users with upcoming birthdays with “Treat Yourself!” ads or engaged individuals with “Let Us Pamper You for Your Big Day!” promotions.
13. Offer Flash Sales on Twitter
Flash sales are fantastic for generating buzz! Twitter is the ideal platform for this – tweet something like, “$10 haircut for anyone willing to let our talented new stylist showcase their skills!” and award it to the first respondent.
14. Birthday Promotions
Who doesn’t appreciate being pampered on their birthday? Collect your clients’ birth dates and send out personalized birthday promotions – perhaps a discounted blowout or makeup session. Alternatively, celebrate your salon’s anniversary with a week or month-long promotion.
15. Carry Business Cards
Salon Marketing 101: You are your best advertisement. Ever received a compliment on your hair or nails from a stranger? It’s not just flattering – it’s a prime opportunity to say, “Thank you! I actually did it myself – here’s my business card if you’re interested in the same treatment.”
16. Produce Video Content
Content can range from lighthearted blog entries about makeover mishaps and last-minute events to instructional videos. If your staff stays updated on current trends and certifications, utilize their expertise to establish yourselves as a trusted resource. Even a simple video like “How to Properly Trim Your Bangs” can increase your visibility and attract clients needing further assistance with their fringe.
17. Host Parties
This could be the most enjoyable marketing tip! Hosting pamper parties – whether for charity, birthdays, or bachelorette celebrations – provides an excellent opportunity to connect with clients and spread the word about your salon.
Do you have any other salon marketing strategies we missed? Share them with us!