Have you ever been browsing the internet or clicked a Facebook ad and landed on a webpage way cooler than expected? Maybe the page is loading, and you’re already regretting your impulsive click because the oven just beeped - pizza’s ready! But then, like magic… You’re on a page so incredibly awesome that your pizza starts to burn. Okay, maybe that’s not the best example—who would ever risk burning their pizza?

A sad, sad sight. Here’s the thing: It’s unfortunate, but finding a truly awesome landing page isn’t a common occurrence. When it does happen, marketers should take note! The truth is, most cool landing pages are inspired by other cool landing pages. That’s precisely why we created this awesome post—to inspire you! After all, imitation is the sincerest form of flattery, right? Before we jump into some impressive landing page examples, let’s take a moment to understand…

What exactly is a landing page?

When I first encountered the term “landing page,” I assumed every webpage qualified as a landing page (since you land on them), right? Wrong! A “landing page” needs to be accessed through a specific marketing effort. It could be a special promotion, an email sign-up form, or a “coming soon” offer—accessed through various channels like sponsored Google ads (search, display, etc.), paid social media ads on platforms like Facebook and Instagram, or email campaigns. In essence, a genuine “landing page” in marketing involves a transaction that leads a user to that page. Unbounce puts it perfectly: “In digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign.” Now that we’re clear on the definition of a landing page, it’s important to remember that there are countless uninspiring landing pages out there. In fact, a mere 22% of businesses are happy with their existing landing page conversion rates. If your landing pages aren’t impressive, your conversion rates probably aren’t either. Let’s dive into 17 super COOL landing pages to spark your creativity and help boost those conversion rates.

17 awesome landing pages I wish I created

Here’s my compilation of seriously cool landing pages. And if you’re looking for even more inspiration, check out our latest roundup of the best landing page examples.

1. Sandals Honeymoons

I’ve been searching for honeymoon ideas, and I came across this page while browsing on Google. This page immediately caught my eye for numerous reasons. Firstly, just look at those people—could they be any cooler? But on a more serious note, this page excels in several areas: the captivating imagery, trust signals in the form of recognizable badges of honor from external sources, and the clear yet subtle “Book Now” CTA.

As I scrolled down, the coolness factor continued to impress me. This landing page even highlights extra perks included in their honeymoon packages.

So, how can you adapt the winning elements of this landing page for your own use?

• Incorporate “cool” and alluring images featuring people!
• Make sure your CTA is visible at the top of the page without being overly flashy.
• Build trust by showcasing positive reviews from reputable sources.
• Entice new leads by offering something “free” on your page. RELATED: 11 Super-Actionable Landing Page to Trends to Jump On

2. Instacart

Who enjoys dragging themselves to the grocery store? Imagine you’re short on groceries, but wrangling the kids seems like a Herculean task. You start exploring grocery delivery options, and bam! You land on this landing page, greeted by a compelling pop-up announcing grocery delivery in as little as an hour. Who could resist?

This landing page’s effectiveness stems from several factors. Firstly, it features a fun, relatable, and visually appealing background. Secondly, it immediately prompts action with a CTA pop-up. Many landing pages suffer from CTA overload—too many buttons, links, and navigation options. This design, however, is refreshingly simple and easy to replicate. Just create an attractive and relevant background, then use a pop-up CTA to engage visitors before they navigate away.

3. GEM Plumbing and Heating

Imagine needing plumbing, heating, or electrical assistance. In such situations, the last thing you want is to waste time navigating a complicated landing page. That’s why GEM’s landing page is so effective. While it does have various tabs and navigation options, the true brilliance of this page lies in its welcoming approach and the way it removes barriers to getting in touch during a time of need.

To achieve similar effectiveness with your landing pages, use clear, welcoming, and straightforward language. Additionally, cater to your diverse audience. While you might have a target persona in mind, remember that every visitor is unique and may prefer different modes of communication. Offering multiple contact options is crucial if your goal is to encourage outreach.

4. Solarwinds Help Desk Software

Let’s face it, selling software isn’t exactly considered “cool.” We’re all too familiar with this at nexus-security. That’s precisely why making your landing pages as appealing as possible is essential! Solarwinds excels in this area. Just take a look at their landing page below.

Here’s why it works so well:

• The text is concise, engaging, and easy to understand.
• The copy is presented in a scannable list format.
• There’s one clear and prominent call to action.
• The CTA promotes a free offer!
• The bottom of the page showcases other well-known and respected brands that trust and use the software. How can you draw inspiration from this brand? Review the bullet points above and apply them to your own soon-to-be-awesome landing pages.

5. HelloFresh

HelloFresh takes a refreshing approach to the landing page game with a unique offer. Instead of being overly pushy or salesy, HelloFresh entices new users with valuable content by directing them to an engaging blog post. Another fantastic aspect of this landing page is the allure of a “special offer.” Consider implementing this tactic on your own landing pages, as everyone loves a good deal!

6. freshsales

“Contact management software—how exciting!” said no one ever. Fortunately, freshsales knows how to inject some fun into the experience with their innovative 360-degree approach. This landing page adheres to the principles of organized, compelling, and clear messaging while incorporating a captivating visual element. Another cool feature of the freshsales landing page is their FREE CTA—remember, freebies are always a hit.

7. Wistia

I might be a bit biased since I used to work for the video platform company Wistia, but you have to admit, their landing page design is pretty slick! Check it out below. Here are the elements that contribute to its coolness:

• The clean, simple, and visually appealing design.
• The use of unique and aesthetically pleasing colors.
• The clear, concise, and easy-to-read text.
• The adorable piggy bank visual.
• The absence of a CTA initially, creating a less pushy feel.

Then, as you scroll down, you encounter the clear call to action, which emphasizes that signing up does NOT require a credit card. By this point, you know how much I appreciate free stuff, and the no-credit-card-required message makes this offer even more appealing.

To emulate Wistia’s cool factor, prioritize a simple yet visually engaging design. Design and simplicity are key to building awesome landing pages, and (in case you haven’t heard it enough) everyone loves freebies!

8. Rent the Runway

As a big fan of this brand, I wasn’t surprised to discover a seriously cool landing page. Rent the Runway employs a strategy similar to previous examples, using a pop-up to instantly capture visitor attention. I’m particularly fond of this pop-up because it draws visitors in and makes them feel like they’re already part of the Rent the Runway experience. Being able to navigate directly to your desired destination on a website is a definite plus.

So, how can you achieve a similar level of coolness?

• Experiment with pop-ups that enhance user experience and streamline navigation.
• Use clear, visually appealing icons relevant to the destination you’re guiding visitors toward.
• Combine text with visuals to create an enjoyable and easily digestible experience. (Explore more landing page best practices here).

9. Row House

“Wow! This landing page is awesome!” That was my exact thought upon landing on the page for Row House, a brand I wasn’t familiar with before but am now quite intrigued by. The sleek and simple design is definitely eye-catching, but what truly impressed me was the captivating autoplay video in the background. If your brand has a strong visual appeal, why not immediately engage visitors with a visual element like video on your landing pages?

Take a page from Row House’s book and incorporate an autoplay video into your landing page’s background to create a memorable experience for your visitors.

10. Toro Loco

The restaurant industry is a personal favorite—like most people, I love good food! And let’s just say I’ve encountered my fair share of uninspiring landing pages in this industry. Toro Loco, however, is not one of them. Upon visiting their landing page, I was greeted by a mouthwatering spread of delicious food and four relevant navigation options.

Then, as if by magic, a fun pop-up appeared. What a delightful surprise! And just look at the message: “Mezcal Brunch Party.” Could it get any cooler?

Emulate this coolness by showcasing your delectable offerings from an enticing perspective.

11. Airbnb

You’ve probably heard of Airbnb, and I’m willing to bet their fantastic website experience has a lot to do with it. Their main landing page, the one visitors encounter when searching for travel accommodations, exudes a clean, clear, and helpful vibe. It also manages to feel incredibly cool… I mean, just look at that stylish, sun-drenched room adorned with hipster hats. You can’t go wrong drawing landing page inspiration from Airbnb.

To achieve a similar level of coolness, stick to the principles we’ve discussed:

• A simple, straightforward design.
• Enticing yet balanced imagery.
• A clear and unintrusive CTA.

12. Chase

Joining the “Chase family” has a nice ring to it, wouldn’t you agree? Choosing a credit card provider is tough enough, especially since most companies offer a variety of cards. That’s why I appreciate this this page from Chase. It not only outlines the differences between two cards but also does so in a visually appealing and easy-to-understand manner. If you have comparable products that might leave your visitors feeling conflicted, simplify their decision-making process by adopting this strategy from Chase. Find a compelling and relevant background image, create a concise and visual list highlighting the differences, include reviews if possible, and provide separate CTAs for each option.

13. Wayfair

This might look like a pop-up, but it’s actually not! Wayfair excels at directing shoppers to a beautifully simple and relevant landing page. There are no unnecessary distractions or confusing navigation elements. Instead, shoppers are greeted with a fantastic discount offer to encourage immediate purchases. To replicate this style, keep things incredibly simple and entice shoppers with a compelling discount.

14. HomeLight

HomeLight hit it out of the park with this incredible cool landing page. Not only is it user-friendly and easy to navigate, but it also features a beautiful home set against a stunning sky. What more could you ask for?

15. Teddy Bear Club

Doesn’t “teddy bear club” sound like something you’d want to be a part of? It’s actually a bilingual French/English preschool in Newton and Lincoln, MA, but I stumbled upon their very cool landing page during my research for this post and was thoroughly impressed. Firstly, the brand name itself is adorable. And let’s be honest, kids are cool, and adorable bilingual artists are even cooler.

As you scroll down the page, you’re met with a clear and simple CTA.

I love how parents are presented with reassuring and informative content before reaching the CTA and potentially scheduling a tour. This is definitely a cool strategy worth emulating.

16. Wix

This Wix landing page is so visually striking that it almost speaks for itself. The awe-inspiring image of the mountain and sky immediately captures attention. The message is clear and focused, and the “Start Now” CTA is prominently displayed, encouraging immediate action!

17. Uber

Last but certainly not least, this Uber landing page designed to recruit new drivers exudes coolness for several reasons. The messaging is clear, the CTA is focused, but the most striking element is the image of the friendly, approachable woman. The photograph feels genuine, relatable, and human—all qualities that contribute to a cool and inviting vibe.

Time to create your own cool landing pages

I’m eager to see the awesome landing pages you create using this list as inspiration. Share links to your super cool landing pages in the comments below!