Apart from their precise targeting, Facebook ads excel because of their visual appeal. Unlike the rigid search ad format or the less refined display ads, Facebook ads offer a clean and seamless experience. However, this unobtrusiveness necessitates that they be compelling enough to stand out amidst the adorable babies and viral videos in users’ Feeds…

Hmm, should I watch car buying tips or a dad attempting gymnastics? This article will showcase the most effective Facebook ad examples and illustrate how to make your ads stand out from competitors and heartwarming videos. Explore ad categories:

• Fun Facebook ad examples
• Competitive Facebook ad examples
• Smart Facebook ad examples
• Facebook carousel ad examples
• Facebook video ad examples

Fun Facebook ad examples

These examples offer inspiration and insights for both seasoned marketers and those new to Facebook advertising.

1. Grin

Staying true to its name, Grin injects humor into a typically dry topic: ROI. Their ad playfully states, Need to track that elusive influencer ROI? Time for the secret SaaS.

The text placement in this charming design is brilliant. The amusing “secret SaaS” phrase stands out in large font, but the highlighted pain point in contrasting yellow initially grabs your attention. Keeping with the ad’s theme, the headline reads “Uncover the secrets of Influencer Marketing ROI.” Key takeaways:

• Address the pain point directly. Grin understands that their audience isn’t questioning the effectiveness of influencer marketing, but rather how to measure its success.
• Embrace a playful tone. Emojis and wordplay resonate with audiences.
• Use captivating, active language in headlines to enhance your offer’s appeal.

2. Nom Nom

The testimonial ad below from Nom Nom exceeds the recommended character count for primary text. However, for those who prefer brevity, the ad creative provides a concise TLDR: MY DOG LOVES THIS STUFF.

Detailed reviews are usually more impactful, but concise, relatable ones have their place, especially in Facebook ads where users aren’t actively seeking reviews. Key takeaways:

• Extract conversational and attention-grabbing snippets from reviews for impactful ad copy.
• Include essential details in the primary text, but ensure the creative is attention-grabbing enough to entice further reading.
• Mention promotions and deals in the ad description.

3. A&E

Holiday marketing often falls into the trap of generic creative and messaging. A&E breaks the mold with its unconventional Mother’s Day-themed ad. No traditional colors, just a handwritten note from Norm to his mom ending with: (P.S. For the love of Mother, don’t miss Monday’s episode.)

A&E’s “Bates Motel” Facebook ad Being A&E, with its long-running original series, offers advantages. Nevertheless, this ad provides valuable lessons. Key takeaways:

• Well-executed pop-culture references can be highly effective.
• Stand out from the crowd with unique holiday ads that remain relevant.
• Try handwritten text for a more personalized touch.

Free guide » 7 Fundamental Facebook Advertising Tips for every advertiser.

4. Slack

Slack’s ad features an image of a woman with a rainbow and unicorn captioned, “What it feels like to sit in 25% fewer meetings.” The headline proclaims, “Slack: Make Work Better,” and the description highlights its value proposition: “Slack centralizes all your communication.”

Slack’s “Make Work Better” Facebook ad This ad exemplifies relatable copywriting, appealing to the shared sentiment of disliking unnecessary meetings. The CTA is strategically positioned, recognizing that a simple signup request might not be effective at this stage. This example showcases how a work-related tool can be successfully advertised on a personal platform and how even practical products can be presented in an engaging manner. Key takeaways:

• Focus on the user experience and evoke emotions.
• Embrace creativity with ad visuals.
• Consider using a memorable tagline or slogan as your headline.

Competitive Facebook ad examples

Tastefully executed competitive ads can be impactful. Here are some examples:

5. Shopify

While known for its aspirational tone, Shopify reveals its competitive edge in this ad. It states, From no listing fees to less competition – Learn the 10 reasons why merchants prefer Shopify to Etsy.

The headline boldly claims, Here’s why Shopify is better than Etsy. This wording is deliberate, implying concrete reasons are available upon clicking, unlike the less direct “Find out why.” Key takeaways:

• When targeting competitors, provide specific reasons for choosing your brand.
• Instead of self-promotion, emphasize customer preference: “[Audience] prefer [your company] to [competitor].”
• Directly attacking competitors visually isn’t necessary. Shopify’s clean design keeps the focus on the message.

6. Tentsile

Tentsile’s ad focuses on a report comparing its product to imitations. The primary text reads: We tested FAKE Tentsile products so you don’t have to! The compelling headline adds: See What We Discovered

Despite not being the target audience, the compelling copy piques curiosity. Key takeaways:

• Back up claims with evidence, not just words.
• Emojis enhance the message. The gasping face amplifies the headline’s intrigue.
• Address imitations and leverage them to your advantage.

7. 360Learning

360Learning’s ad creates demand and urgency: Netflix-style binge-learning won’t solve the current learning crisis. It then offers an ebook on the topic.

This bold statement on a red background grabs attention. Directly below, a contrasting blue button provides a solution: GET THE EBOOK. Guides are effective for top-of-funnel audiences in a full-funnel strategy. Key takeaways:

• Use bold statements to pique interest and encourage engagement.
• Integrate the CTA button within the ad creative for higher visibility.
• Guide the audience with visuals like arrows and illustrations.

8. Athos

Athos, creator of workout clothing with built-in fitness tracking, demonstrates its product effectively through visuals. The ad overlays app metrics onto an image of weightlifting, conveying the concept more powerfully than separate images.

Key takeaways:

• Draw parallels with existing successful products, even from different industries.
• Ensure your visuals are self-explanatory, even without accompanying text.
• Invest in professional product photography, especially for lifestyle brands.

Smart Facebook ad examples

Subtle details can significantly impact ad performance and costs. Let’s delve into some examples:

9. Talkspace

This ad from Talkspace goes beyond listing features and benefits by highlighting the “why.” The primary text reads: Mental health is essential to everyone. Add a little help to your every day with a personally matched Talkspace therapist. While a feature (matched therapist) and benefit (daily help) are present…

…the core message, Restart important conversations, with a little help from a therapist. takes center stage. Addressing the misconception that therapy signifies weakness, the ad emphasizes the empowering aspect of improving communication. This “why” is crucial for persuasive copywriting. Key takeaways:

• Go beyond features and benefits by focusing on the emotional impact.
• Highlight key copy elements within the creative using bold, contrasting colors.
• Use authentic imagery to depict the target audience using your product.

10. Dollar Shave Club

This 2016 ad from Dollar Shave Club remains relevant today. It displays two nearly identical razors, one labeled “him” and the other “her.” The text reads: It’s 2016. Who says a lady’s razor has to be pink? Dollar Shave Club delivers amazing razors (to both genders) for just a few bucks a month. Try the Club today.

This ad exemplifies inclusivity and gender neutrality, key trends in today’s marketing landscape. Dollar Shave Club challenges norms while expanding its target market. Key takeaways:

• Inclusive brand values resonate with audiences and benefit society.
• Explore promoting existing products to new demographics.
• Ensure your buyer personas accurately reflect your ideal customer to avoid overlooking valuable audiences.

11. Heal

Finding a doctor and booking appointments can be challenging. Heal’s ad addresses this directly: Discover a better way to see the doctor. On-demand and on-your-schedule.

Key takeaways:

• Center your messaging around customer pain points.
• Incorporate strong, recognizable trust signals.
• Use engaging language; “discover” is more compelling than “find.”

Facebook video ad examples

Facebook video ads encompass actual footage, animations, slideshows, and short motion graphics. Here are some inspiring examples:

12. Cash App

While Cash App facilitates various financial transactions, this ad focuses on its customizable debit card.

Watch video Besides being visually appealing, the ad strategically promotes personalization and reinforces the app’s flexibility. The unique selling proposition of a customizable card further sets it apart. Key takeaways:

• Identify and offer bonus features that differentiate your brand.
• Employ subtle repetition for rhythm and impact in copywriting.
• Conclude videos with your value proposition.

13. Bolden USA

Bolden’s ad provides a short tutorial on face washing in a FAQ format.

Click to enlarge | Watch video ad The final question, What’s the best cleanser out there? showcases Bolden’s cleanser, followed by a playful caption: Seriously??? Now you’re just looking for trouble! and a CTA to their website. Key takeaways:

• Share product-agnostic advice to demonstrate expertise and build trust.
• Use subtle hooks to engage viewers. The question format sparks curiosity.
• Be transparent about promoting your product while offering value.

14. Blue Diamond

Blue Diamond’s ad uses animation to personify salt and vinegar shakers, creating a charming and memorable visual.

Click to enlarge | Watch video ad Key takeaways:

• Explore creative ways to convey messages visually, even without relying on sound.
• Integrate trending topics, such as “superfoods,” into your ads.
• Personify objects for a touch of humor and entertainment.

Facebook carousel ad examples

Carousel ads allow for showcasing more content while giving viewers control over their experience. Here are some remarkable examples:

15. Chubbies

While the visuals in Chubbies’ carousel ad are standard, the copy is what truly shines:

• Our algorithm told us you were looking for some new sport shorts. Well, here they are
• Built for any workout – seriously, any workout
• Are you ready to work harder? Becuase these are
• We let the reviews do the talking
• Get low get low get low…to the windowwwwwww

Click to enlarge Key takeaways:

• Incorporate customer reviews into your ad copy for social proof.
• Experiment with short, witty copywriting to stand out.
• Embrace transparency and acknowledge algorithmic targeting.

16. Brandfolder

This carousel ad uses humor effectively: Learn how to maintain creative control WITHOUT making marketing enemies. Each card presents a playful analogy: Creatives & Marketers need each other like…Tuesdays need tacos.T onic needs gin. Shaggy needs Scooby.

Click to enlarge Key takeaways:

• Instead of listing features, use variations of a humorous theme to encourage engagement.
• Employ bright, complementary colors to capture attention.
• Use subtle accents, like capitalized words or emojis, to make text pop.

Use these Facebook ad examples for inspiration

These examples provide a glimpse into some of the most effective Facebook ads. Hopefully, they spark inspiration for your own campaigns, especially if your current ads aren’t performing well. Consider these takeaways when you run your own ads. After all, there’s no harm in a little competitive analysis, even during work hours.