In the digital age, where trends change faster than you can say “algorithm,” chatbots have become indispensable. Remember back in 2017 when nexus-security published an article about innovative chatbots? It seems like ages ago! Since then, chatbots have transformed into versatile tools for businesses, serving as help centers, transaction platforms, lead generators, and even website navigators.

Imagine writing blog posts directly within a chat window! It’s amazing to see how far chatbots have come. So, let’s dive into 14 inspiring chatbot examples that are revolutionizing websites and widgets in 2023.

14 Chatbot Examples to Replicate on Your Website

Chatbots have become incredibly adaptable. Let’s explore 14 different ways they’re being used, from generating leads and building brands to providing customer support and more.

1. Stryve

Let’s begin with a straightforward example from Stryve. The chat bubble icon aligns perfectly with their brand colors, and a friendly face welcomes you with a warm greeting: “Hello and welcome to Stryve! How can we assist you today?” Keep in mind that this version appears after business hours, as indicated by the message “We’ll return tomorrow at 4:00 am” (talk about early birds!).

During business hours, the bot reassures visitors with the message: “We typically reply within a few minutes.”

Key Takeaway: Your chatbot should reflect your brand’s personality through its colors and tone of voice. It’s also crucial to set clear expectations regarding response times.

2. Peter Nappi

The next example, from Peter Nappi, excels at setting clear expectations for website visitors. The message reads: “Our normal chat hours are 9 am - 1 pm CT, Monday through Thursday. However, if you send us a message, we’ll reply as promptly as possible via email!”

What’s noticeable is the use of authentic photos of their team, assuring visitors that they’ll be interacting with real people. Also, instead of the typical chatbot icon, they opt for a “Message us” button:

Key Takeaway: If your chatbot connects visitors with human representatives, make it evident by using real photos and names, building trust and transparency.

3. Revealbot

Revealbot’s chatbot acts as a comprehensive control center for its website visitors, incorporating various elements:

• Welcoming Greeting: A friendly welcome message clearly outlines what Revealbot offers: “Hi there How can we help you get started with Facebook and Google Ads automation?”
• Chat Availability: In this instance, they’re offline, but they inform visitors that they’ll be back later and provide the option to leave a message.
• Resource Hub: Visitors can search for specific topics, browse curated help articles, watch video tutorials, or explore their blog for valuable insights.

Key Takeaway: If your website is content-rich or complex, consider designing your chatbot as a dual-purpose tool. It can act as a lead generation magnet and a helpful resource center where you address customer queries, showcase expertise, and demonstrate value.

4. Sendible

Sendible’s chatbot demonstrates effective lead routing. Upon arrival, you’re greeted with: “Hey Got any questions?” You’re then presented with three distinct options:

• Sendible features & plans
• I’m already a customer
• Request a demo Offering choices like this tends to increase engagement compared to open-ended questions that require more effort from the visitor.

Key Takeaway: Make it effortless for your website visitors. Instead of making them think too hard, provide them with pre-defined options so they can engage instantly.

5. Slider Revolution

Instead of bombarding you with buttons, Slider Revolution’s chatbot aims for a more engaging approach with a friendly bot persona and a playful GIF: “Hi I’m Joshua, a bot working for sliderrevolution.com . Type “Hi” to see how I can assist you. For urgent matters, you can email us at help@sliderrevolution.com.”

Once you type “Hi”, you’re asked to acknowledge their GDPR privacy policy, which could be smoother. Afterward, you can proceed with your questions. While requiring users to type something (even a simple “Hi”) and agree to GDPR isn’t ideal, it offers a valuable feature – the option to rate the conversation. This feedback mechanism helps identify areas for improvement in your chatbot flow.

Key Takeaway: Strive to remove any potential barriers to entry for your chatbots. Additionally, consider incorporating feedback or rating systems to gather valuable insights and enhance user experience.

6. Steve & Kate’s Camp

This chatbot, designed for Steve and Kate’s Camp, functions more as an FAQ center or navigation menu than a lead generation tool. You’re presented with five options, likely representing their most common questions and topics. Within each option, you’ll find relevant articles addressing frequently asked questions.

Key Takeaway: If FAQs and help articles are a significant part of your content strategy, automating their delivery through your chatbot widget can free up valuable time, allowing you to engage with leads requiring real-time conversations.

7. Spocket

Spocket’s chatbot excels at providing clarity from the outset, emphasizing its 24/7 availability: “Hi there We deliver 24/7 service. If you need immediate assistance, please use the live chat for a quick response.” You’re then presented with these options:

• Search help articles
• Start a conversation (with an estimated response time)
• Read FAQs and answers
• Choose a category based on your visitor type (dropshipper, supplier, customer, etc.)

If you choose to browse help articles, you’ll notice that they open directly within the chatbot window, streamlining the experience.

Key Takeaway: Personalize your chatbot’s responses to cater to the diverse segments and buyer personas within your target audience. Additionally, if you’re integrating blog content, consider making it accessible directly within the chatbot window to eliminate unnecessary clicks. Use enticing headlines to pique their curiosity!

8. Voyage

This example from Voyage is quite basic, similar to Stryve’s, but it’s included because it effectively qualifies leads. Instead of overwhelming visitors with choices, it directly asks for their ecommerce website URL. This approach positions the chatbot more like a targeted contact form, helping representatives connect with the most suitable prospects.

Key Takeaway: Before engaging in a live chat, consider using qualifying questions to filter out irrelevant leads or ensure they are routed to the appropriate representative, optimizing your team’s efficiency.

9. Trovata

Trovata’s chatbot takes a similar approach to the previous example, transforming into a friendly and conversational form, complete with a charming name – Troves the Bot. It features a clear CTA within the greeting (“Get connected with a specialist now”) and even offers the option to watch a demo.

Key Takeaway: Keep your business objectives and marketing goals top of mind when crafting your website chatbot. Experiment with different offers and options on various pages, aligning them with user intent. For instance, a demo signup might be effective on a product page but less so on a top-of-funnel blog post.

10. Streak

The chatbot from Streak’s resembles Revealbot’s, acting as a central hub rather than just a conversational tool. What sets it apart is the inclusion of real-time product status updates.

Key Takeaway: If your product undergoes frequent changes, updates, or has time-sensitive elements, consider incorporating status reports, bug fix announcements, and new feature releases into your chat widget, keeping users informed and engaged.

11. Keap

Keap stands out with its unique chatbot approach, drawing visitors in with captivating and conversational copy: “Hi there! Want to know something cool?” Intrigued, I click “Sure” and uncover valuable information about their product:

• “The average Keap customer saves 47 hours/month! Amazing, right?”
• “Just imagine what you could do with that time…”
• “How would you like to explore how Keap’s sales & marketing automation can help you save hours each day AND money?”

Key Takeaway: Consider enticing website visitors with a compelling question, a thought-provoking statistic, or a data point highlighting the advantages of your product. Even if they don’t initiate a conversation with a representative, you’ve successfully raised brand awareness and fostered trust.

12. Whatagraph

Similar to leveraging data points, Whatagraph’s’s chatbot employs social proof and a touch of humor (with an Office GIF) to engage visitors and convey their product’s purpose: “Hey there! Companies like January Spring, Uptick, and Thrive trust Whatagraph to streamline their client reporting process. Ready to learn more? Let’s get started.” You’re then presented with clear options to book a demo, start a free trial, or send a message.

Key Takeaway: Think of your chatbot as a pop-up! Incorporate landing page elements like social proof, your unique value proposition, and a clear CTA aligned with the page’s intent to generate leads effectively.

13. Intercom

Who better to learn from than chatbot provider Intercom itself? Here are a few notable aspects of their approach:

• Concise Value Proposition: A clear statement at the top: “We help your business grow by connecting you to your customers.”
• Wait Time Transparency: They display the estimated wait time upfront.
• Reinforced Value Proposition: The greeting echoes the initial message: “Hi there! Welcome to Intercom – the #1 business messenger for connecting you to your customers. Want to find out more about Intercom?”
• Personalized Options: Low-barrier buttons cater to different personas: “Just browsing! I’d like to learn more about Intercom; I’m an Intercom customer with a question.”
• Open-Ended Option: Visitors can still type a message if they prefer.
• Interactive Forms: Choosing a button initiates a seamless interactive form experience.

Key Takeaway: Go beyond just presenting help options. Use your messenger bots as an opportunity to pitch your business and its value proposition confidently.

14. Indigo

Our final example, Indigo, showcases a growing trend in digital marketing—conversational commerce. Today, you can complete purchases, book tickets, make reservations, and even initiate returns, all within a chatbot.

Key Takeaway: If you’re an e-commerce business, consider integrating your purchasing platform with your chatbot. Start with smaller, lower-priced items to streamline the process and iron out any kinks before expanding your offerings.