How to Write a Heartfelt Holiday Email to Your Customers :
To our valued customers,
As the year comes to a close, we want to express our sincere gratitude for your continued support. Thank you for being a part of our journey, and we wish you a joyous holiday season and a prosperous new year!
Want to craft a holiday email that resonates with your customers? Look no further! This guide has everything you need to create authentic and engaging holiday messages.
What You’ll Find:
- Tips for crafting the perfect holiday email
- Over 50 creative words and phrases
- Ready-to-use holiday email templates
- Inspiring holiday email examples
Using These Holiday Email Templates
This guide provides you with both the text and design inspiration for your holiday customer appreciation emails. We’ve focused on creating messages that are heartfelt and personalized, perfect for nurturing relationships with your loyal customers. If you’re looking for something shorter and more general, check out our collection of holiday greetings and messages. We’ve even gone a step further and created visually appealing templates in Canva, accessible with a free Canva account! Hereās the link to the templates in Canva.

Crafting the Perfect Holiday Email: Key Tips
When it comes to holiday emails, every detail matters. Here’s how to make yours stand out:
- Show Your Appreciation: Make sure your customers feel valued and appreciated.
- Keep it Concise and Conversational: Think of it as a warm and friendly message, not a lengthy letter.
- Be Inclusive and Positive: Acknowledge the diversity of holidays while maintaining a warm and positive tone. Remember, the holidays can be a challenging time for some.
- Add a Visual Touch: Incorporate festive graphics or a team photo to enhance visual appeal.
- Share Your Journey (and Make it About Them): Highlight your accomplishments, but emphasize how your customers contributed to your success. Focus on what you achieved together.
- Connect with Your Mission: Subtly weave in your company’s mission, reminding customers of your shared values.
- Look Ahead to the Future: Express your enthusiasm for a continued relationship without resorting to sales pitches or CTAs. Save those for your year-end review.
Itās a Christmas miracle
Download Your Free Guide: 30 (Copy & Pasteable) Email Templates for Small Businesses
Authenticating Your Message: Words & Phrases That Resonate
Ditch the generic greetings! Here’s a collection of words and phrases to infuse your holiday emails with authenticity:
Instead of 'valued customer'
Instead of 'exciting year'
Instead of 'as we approach'
Instead of 'take this opportunity to'
Instead of 'thank you for your support'
5 Versatile Holiday Email Templates
We’ve crafted five templates that incorporate the tips and language suggestions above. Feel free to customize them in Canva to match your brand.
Template #1: Highlighting Achievements Together
Dear Valued Customers,
Your unwavering support has been instrumental in our journey.
Thanks to your invaluable feedback, we introduced eight new features to ProductName this year, achieving our highest rating ever on ReviewPlatform. Your referrals helped us double the number of small businesses we empowered to establish their online presence. And because of you, we truly love what we do!
We’re incredibly excited to embark on another year of innovation and growth with you in 2022. We have some exciting plans in store, so stay tuned! But for now, we wish you a joyous holiday season.
With sincere gratitude,
The ProductName Team
Click the Canva link above to customize this template.
Template #2: A Playful Expression of Gratitude
To our amazing BusinessName community,
As the saying goes, “Gratitude is like gravyāit makes everything better!” We’re overflowing with thanks for choosing BusinessName as your go-to PainPointSolver.
Your continued support, engagement, reviews, and recommendations breathe life into our business and make our work incredibly rewarding.
We wish you all the joys of the holiday season and look forward to another fantastic year together!
With heartfelt thanks,
The entire team at BusinessName
Customize this template using the Canva link above.
Need more inspiration? Check out these 41 Pre-made Holiday Social Media Posts & Canva Templates.
Template #3: A Personal Note from the Owner
Dear Valued Clients,
As I sit here listening to InclusiveMeaningfulSong, I’m filled with gratitude for each and every one of you.
StudioName is built on the foundation of relationships, well-being, and growth, and you are the heart and soul of it all. Your energy, perspectives, and friendships enrich our studio every single day.
Wishing you all the blessings of the holiday season and a prosperous year ahead. I can’t wait to continue growing with you in 2022!
Warmly,
YourName
Use the Canva link to customize this template.
Template #4: A Message Aligned with Your Mission
To our incredible fitness community,
Whether the holidays bring you joy or a mix of emotions, one thing remains constant: gratitude.
We extend our heartfelt thanks to you for being a part of our journeyāfor showing up, for entrusting us with your well-being, for your smiles, and for your valuable feedback.
Our mission is to make fitness enjoyable and accessible to all, and your dedication makes this vision a reality.
No matter how you experience this holiday season, know that we appreciate you and eagerly anticipate seeing you in the new year.
Wishing you health and happiness,
The GymName Team
Click the Canva link above to customize this template.
Template #5: Wrapping Up the Year with Gratitude
How do we sum up an incredible year in just a few words? Here’s our best attempt:
- 32,695 orders fulfilled
- 200 insightful blog posts published
- 84 glowing five-star reviews
- 5 talented individuals joined our team
- 2 prestigious award nominations
- 1 HUGE thank youā¦
To YOU!
Your shares, likes, comments, and unwavering belief in our mission fuel our passion to deliver exceptional value. You are the heart and soul of BusinessName, and together, we’re empowering countless individuals to find work they love.
Thank you for playing such a vital role in our success. We wish you a joyous holiday season and a prosperous year ahead.
Let’s make next year even more remarkable!
With gratitude,
The BusinessName Team
Click the Canva link to personalize this template.
Don’t let your holiday marketing strategy overwhelm you! Use this comprehensive holiday marketing guide to seamlessly plan your promotions, campaigns, and social media content.
8 Inspiring Holiday Email Examples
Here are some real-world examples of holiday customer appreciation emails that stand out with their genuine messages and creative designs. Don’t miss out on these additional customer appreciation ideas for even more inspiration!
Patchwork: A Heartfelt Poem
This example showcases a creative approach:
- A genuine expression of gratitude
- A captivating poem that draws readers in
- Visually appealing, though a friendly face would enhance it further

Rock Content: A Tasteful Holiday Reminder
This email from Rock Content strikes the perfect balance:
- A warm and friendly message acknowledging hard work
- A festive GIF of clinking champagne glasses
- A subtle reminder of the value they offer
Hello, Kristen!
We wanted to take a moment to wish you Happy Holidays!
2022 has been a year filled with both triumphs and challenges, and we recognize your dedication. Now it’s time to unwind, recharge, and embrace the holiday spirit!
We hope you create cherished memories with loved ones and return refreshed and ready to achieve amazing things in 2023!
Remember, we’re always here to support you in delivering impactful content strategies and unlocking growth opportunities!
Wishing you a wonderful Holiday Season!
The Rock Content Team.
BuildOn: Celebrating Shared Accomplishments
This nonprofit example effectively conveys impact:
- A balanced expression of gratitude and inspiration
- A captivating image featuring a genuine smile
- Highlights specific achievements made possible by donor support
Image source
As this year comes to a close, we are incredibly grateful for your unwavering support!
Together, we have empowered countless students and strengthened communities around the world.
In the U.S., tens of thousands of students in urban areas have dedicated nearly 1.4 million hours of service, transforming their communities and themselves. Globally, we’ve established 674 schools, providing quality education and pathways out of poverty for 90,000 children and adults in developing nations.
None of this would be possible without your generosity. THANK YOU!
WE: A Versatile Approach
WE offers a message that resonates:
- Uplifting and positive without being overwhelming
- A conversational and inclusive tone
- An attractive visual, enhanced further by a friendly face
- Heartfelt appreciation, with room for specific examples
Image source
“As a new year begins, we’re filled with a sense of hope and possibility: a chance for growth, positive change, and meaningful purpose. Thank you for being a part of the WE Movement this past year. Whether you’ve been with us from the start or recently joined our community, your presence is deeply valued.
Together, we’re making a difference.”
Office Luv: Putting Faces to the Message
Office Luv gets it right:
- Features genuine employee photos, adding a personal touch
- Short, sweet, and to the point
- Avoids overused phrases, keeping it fresh

Later: Looking Ahead Together
Later’s 2020 December newsletter provides an excellent model:
- A warm and conversational tone, enhanced by emojis
- Specific expressions of gratitude
- A focus on the future and shared excitement
- Includes a subtle CTA to their Instagram profile

As we reflect on 2020, a year marked by unique challenges in the social media landscape and beyond, we wanted to express our sincere gratitude. <3 Thank you for being a part of our community, for engaging with our content, for joining the conversation, and for spreading positivity on social media. You’ve brightened our days throughout the year. We’re excited for what 2021 holds and are committed to making it even better. Get ready for more insightful blogs, valuable training resources, and of course, exciting new features for Later! [Stay tuned]
A Personalized Touch from Your Chiropractor
This solopreneur example emphasizes connection:
- Personalized greeting with the recipient’s first name
- An inclusive graphic featuring a warm smile
- A playful poem that adds a touch of whimsy
- Fosters a sense of community and belonging
- Expresses genuine gratitude

Happy Holidays, Kristen! I hope this message finds you cozy and surrounded by the warmth of loved ones as you celebrate the season! Before the festivities come to a close, I wanted to extend heartfelt holiday greetings from our family to yours! We cherish having you as part of our community and are deeply grateful for your commitment to your health and well-being. Your dedication inspires us every day. Thank you! Wishing you joy and peace this holiday season, Dr. Lizie
Matador Network: Setting the Scene with Emotion
This email from Matador Network creates a vivid and relatable experience:
- Features a model making direct eye contact, drawing readers in
- Uses a relevant image that evokes holiday travel and escape
- Employs evocative language to create a sensory experience
- Conveys an aspirational message that resonates with the audience
Hi everyone,
The holiday season possesses a unique magicāhomes adorned with twinkling lights, the inviting aroma of mulled wine filling kitchens, and serene landscapes blanketed in snow. Whether or not you celebrate Christmas, it offers a moment of pause, a chance to embrace the present and savor life’s simple pleasures.
Wherever your holiday travels take you and however you choose to celebrate, we hope this time brings you reflection and rejuvenation. May it be a period of peace and joy as the world slows down, even if just for a little while.
Make Your Holiday Emails Memorable
You’re now equipped with a treasure trove of words, phrases, tips, templates, and real-world examples to craft authentic and heartfelt holiday emails that leave a lasting impression on your customers. Go spread some holiday cheer! Looking for more holiday messaging inspiration? We’ve got you covered:
- 23 Thanksgiving Greetings & Messages for Customers, Colleagues, & Friends
- 56 Perfectly-Worded Christmas & Holiday Greetings
- 41 Happy New Year Wishes & Greetings (Plus a Creative Word List!)
- 11 Holiday Emails to Send to Customers (Examples & Templates!)
- 34 Valentineās Day Messages for Your Clients
- 15 Spirited 4th of July Messages & Greetings for Your Customers
- 17 Labor Day Greetings & Messages for Customers & Employees
- 65 Halloween Greetings & Sayings for All Your Marketing Needs