Is half a minute a long time? It depends. Try sprinting all-out for 30 seconds or skip rope on rollerskates for 30 seconds…

…it can feel like forever.

Now, imagine having just 30 seconds to describe your business—the one you’ve poured your heart into and that offers amazing benefits. It’s hardly enough time, right? But that’s the reality you face when pitching to a prospect, writing website copy, crafting your business description, or composing an email.

This is where your elevator pitch comes in. This post will show you how to create a compelling and unforgettable elevator pitch that conveys your business’s value quickly and effectively. We’ll provide 13 templates and real examples to get you started.

Table of contents

• What is an elevator pitch?
• What makes a good elevator pitch?
• How long should an elevator pitch be?
• How to write an elevator pitch
• Basic elevator pitch templates
• Business elevator pitch templates
• The best elevator pitch examples to inspire you
• Final tips to achieve your best elevator pitch

What is an elevator pitch?

An elevator pitch is a concise promotional message, either spoken or written, designed to convey the value of your product or service and encourage a specific audience to act. Anyone can use elevator pitches, across various fields:

• Students use them for college applications, internships, and scholarships.
• Job seekers use them to impress potential employers.
• Businesses use them to attract clients, investors, and even potential employees.
• Professionals use them to engage stakeholders.

What makes a good elevator pitch?

A good elevator pitch depends on what you’re pitching, who you’re pitching to, and their familiarity with your offering. However, the most effective pitches are captivating, clear, and convincing because they are:

• Concise: No more than 30-60 seconds, getting straight to the point.
• Engaging: Whether using storytelling, humor, data, fear, or another technique, your pitch should grab attention, hold it, and be memorable.
• Tailored: Like good advertising, an effective pitch is tailored to the audience. Word choice, approach, and highlighted features/benefits are chosen based on their relevance to the listener.
• Confident: A successful pitch combines confidence (without arrogance) and assertiveness (without aggression).

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How long should an elevator pitch be?

The ideal elevator pitch lasts 30-45 seconds—about the length of an elevator ride. But as mentioned, written versions are everywhere. With 75-100 words conveying 30-45 seconds of spoken content, it’s ideal for your:

• About us page
• Listing descriptions
• Social media profiles
• Ad copy
• Landing pages
• Emails
• Boilerplates
• Mission statements
• Blog post introductions
• Anywhere you need to condense your business, product, service, or offering into key value points that inspire action… ….your elevator pitch is essentially omnipresent.

How to write an elevator pitch

As previously discussed, elevator pitches vary depending on the situation, and you’ll see diverse styles in the templates and examples below. However, here’s a fundamental framework:

1. Highlight the problem
2. Introduce your solution
3. Explain the benefit/value
4. Highlight your uniqueness
5. End with a CTA Download our free guide » The 36 Best Call to Action Phrases Ever (& Why They Work)

1. Highlight the problem, ideally with a hook

Start with the problem or pain point, as it resonates most with your audience. State it simply, or make it more captivating with a hook. Consider these options:

• When was the last time you…
• Picture this:
• Have you ever noticed…
• You know how…
• Is it me or…
• You know that feeling when…
• Ever wished you could…
• Let’s be real here:
• Did you know that…. Pro tip Avoid obvious questions like “Are you looking to get more customers?” or leading questions like “Are you looking for a platform to manage subscription invoicing?” Get creative and authentic. Your aim is to capture attention, not sneak in features and benefits.

2. Introduce the solution

Once the problem is established, present yourself or your business as the solution, the hero. Be specific about how you address the problem, mentioning features rather than benefits. If it’s not clear from your business name, clarify what you offer—a platform, agency, app, etc. This helps listeners/readers visualize as you speak.

3. State the benefit

Your audience now understands you can solve their problem, but you need to emphasize how it benefits them. Why is eliminating this pain point important? What do they gain? This is your value proposition.

4. Differentiate yourself

The audience knows what you do, how you do it, and its value to them. Now explain why they should choose you over competitors. How can they be sure you’ll deliver? Include your unique selling proposition, social proof, trust signals, or anecdotes.

• [Solution] is the only [category] that [unique feature].
• For over [x years], we’ve helped over [X target personas] [achieve benefit].
• Backed by/recommended by [known/influential/trusted institution or person]. Free guide » 120 of the Best Words and Phrases for Marketing with Emotion

5. Close with a CTA or question

End with an action item, typically a call to action—like buy, register, call, download, sign up—reinforcing the benefit:

• Try [solution] today to [achieve benefit].
• Sign up now so you can experience {feature or benefit} for yourself.
• Give me a call so we can plan your [ideal outcome].

Alternatively, end with a thought-provoking statement:

• So let me ask you, how are you going to [solve] your next [problem].
• So the choice is yours. You can either [old way] or [new way].

Elevator pitch templates

Here’s a basic elevator pitch template, combining the steps above:

State the need. Fill the need. State the value prop. Differentiate yourself. Call them to action.

Here are three fleshed-out templates using this framework:

1. Basic elevator pitch template #1

When I first started [your trade], I noticed a common problem: People needed [solution]. For [time period], I’ve been [specializing/provding] just that. [State how]. I also [additional differentiator/advantage]. With this [three adjectives to sum up the above], my customers not only [benefit #1], but they also [benefit #2].

Automotive example using this template

When I started in automotive repair, I noticed a common problem: People needed an alternative to dealerships for late-model vehicle transmission repair. For the past three years, I’ve specialized in precisely that, addressing the specific transmission requirements of vehicles over 10 years old. I’m also the only shop offering online guidance upfront, helping clients establish a firm transmission replacement price before their vehicle even enters my shop. This focus on confidence, convenience, and unique specialization allows my customers to get more life out of their vehicles and avoid bill shock.

2. Basic elevator pitch template #2

Between [pain point] and [pain point], [goal] is a challenge no one should face alone. I help [target personas] [achieve goal] through a combination of [product/service], [product/service], and [product service]. Not only [differentiator #1], but [differentiator #2], so you can [benefit]. Over [X customers] have [achieved goal] with my [help], and you can too. [CTA].

Real estate example using this template

Navigating the home buying process, with its bidding wars and market fluctuations, can be overwhelming. I help first-time homebuyers achieve their homeownership dreams through a combination of education, financial guidance, and exclusive access to off-market listings. I provide personalized consultations to address your questions and goals, and share regular updates on new listings, price changes, and recent sales to help you understand market trends. Over 90 first-time homebuyers have confidently made this crucial decision with my help, and you can too. Schedule a consultation today to learn how.

3. Basic elevator pitch template #3

For many [target customers], it’s not the [common/obvious pain point], but rather the [pain point your competitors don’t solve] that is most [painful]. But not at [your business]. In addition to {feature #1} {feature #2} and you can even {feature #3}. Intrigued? Our [x] five-star reviews speak volumes, but you really have to experience it for yourself to see just how [adjective] and [adjective] [achieving goal] can be. [Call to action].

Dentist example using this template

For many with chronic dental issues, it’s not the issues themselves but the dreaded dentist visit that’s most painful. But not at X. We offer a judgment-free and welcoming environment, ensure you never wait longer than 15 minutes, and you can even choose the music. Our 78 five-star Google reviews speak for themselves, but you truly have to experience X to see how convenient and even enjoyable a dental visit can be. Schedule your first appointment today.

Business elevator pitch examples & templates

While the above examples are solid, consider a more unique approach. Here are examples and templates for business elevator pitches:

4. The wooing elevator pitch template

This approach speaks to what your audience takes pride in. [Describe audience’s scenario in a flattering way]. Built for [target customer] who [want to achieve X/need to solve X], [your offering] is a [category] that [benefit]. Unlike [competition], [product] [unique differentiator.] [CTA] so you can [experienece benefit or feature].

SaaS example

Your [SaaS] platform is amazing. So amazing, in fact, that new users might miss its full potential. Designed for incredible SaaS platforms like yours, Cinch is a user onboarding solution that helps users discover its true awesomeness. Unlike other solutions, Cinch leverages engagement analytics to predict churn and sends personalized prompts to prevent it. Don’t let the learning curve become a churn curve. Try it out now.

5. The data-focused elevator pitch template

Use data to highlight the problem and demonstrate your value, putting it into context as needed. [Topic] is a major problem. In fact, [statistic]. [Business/product/service] has helped over [X customers] [solve this problem] and [achieve benefit]. By [special feature], [another stat proving your value]. [CTA] or [thought-provoking question].

Home services example

The average home wastes 50% of the energy it consumes. To put that into perspective, California and Texas alone waste enough energy in a single day to equal the 2010 BP Oil Spill. NRGSaver has helped over 3,000 people save on their energy bills, reduce their environmental impact, and make the world a greener place. By tailoring assessments to your lifestyle and budget and offering 24/7 monitoring, our clients save an average of $3,000 more annually than users of other services. What would you do with an extra $3,000? That’s a fantastic vacation!

6. The fear-based elevator pitch template

This style mirrors the pain-agitate-solution copywriting formula, leveraging fear—a powerful motivator—or any other emotion. These 273 emotional words and phrases can help. [Introduce problem through an alarming fact.] [Illustrate consequences of the fact]. [State how you’ve helped prevent the consequences]. [Provide differentiator]. [CTA].

Chiropractor example

Spinal misalignment isn’t just about back or neck pain. It often begins painlessly but, left untreated, can impact every bodily system—immune, digestive, nervous, endocrine, and more. I’ve helped countless patients regain their health after years of suffering from chronic conditions—their only regret being not finding me sooner. That’s why I offer a free initial full evaluation to all new clients. Save yourself time, money, and pain by getting an assessment that detects issues overlooked in annual physicals.

7. The storytelling elevator pitch template

There’s no set template for this approach. It’s about painting a picture and choosing your emotional lens or copywriting technique—humor, sadness, inspiration, sarcasm, etc. Consider this humorous example.

You can extend this type of pitch if your story is engaging enough to hold attention.

Furniture example

Picture the Montgomery family relaxing peacefully on their beautiful patio furniture. Idyllic, right? What you don’t see is the day they spent wrestling it out of the shed, hosing it down, contorting themselves to assemble it. There were tears, sweat, minor injuries, and strong language. The Montgomerys are only sitting quietly because they’re physically exhausted and no longer on speaking terms. EZFurniture is dedicated to making outdoor living effortless. Our foldable, lightweight, and mold-resistant furniture is so simple, you’ll think it’s missing parts. Visit our showroom today!

The best elevator pitch examples to inspire you

Finally, let’s look at real-world elevator pitches. Like I said, they’re everywhere…

1. App elevator pitch example – YouTube ad

This example comes from this LSATMax study app YouTube ad.

On my first LSAT, I scored a 148. I ended up with a 174 and a Harvard Law degree. My journey as a student and in-class instructor led me to create LSATMax—a superior LSAT prep experience. Now that the LSAT is administered on a tablet, our once-radical idea is the norm. What are you waiting for? Download our free app and see for yourself.

2. Personal services elevator pitch example – Podcast ad

I hear this Better Help elevator pitch in podcasts constantly:

Better Help offers online therapy through video, phone, and even live chat-only sessions, so you don’t have to appear on camera if you prefer not to. It’s much more affordable than in-person therapy and is available globally. Better Help will assess your needs and match you with a licensed therapist in under 48 hours. Visit betterhelp.com and join over two million people taking control of their mental health with a qualified professional.

3. SaaS elevator pitch example – Facebook profile

Your Facebook business page description is the perfect place for an elevator pitch. Like this one from Stryve’s:

Hiring is tough. We make it easy. Stryve is a game-changing cloud-based ATS that helps you find, nurture, and hire the talent your business needs to flourish.

Our mission is to empower growing companies to thrive and build diverse teams through technology. We aim to make a positive impact on people and the planet, and our B Corp commitment reflects that.

4. Freelancer elevator pitch example – cold outreach email

This elevator pitch comes from a guest blog post pitch:

Hi [name]

Need a small business genie? Now, I may not have centuries of experience like Aladdin’s Genie, nor am I as powerful…or blue. BUT, I can grant you three wishes: adding value, reducing workload, and sharing knowledge for you and the team at nexus-security!

A reward awaits if you choose to participate. Simply pick a number between 1 and 3.

Here are your choices:

• Title #1
• Title #2
• Title #3

Next, let me know which title you choose, and before you can say ‘abracadabra’, I’ll have the content conjured up and delivered to your inbox.

Wishing you a magical day,

[name]. Need help with your email marketing? Get our guide » 30 Free Email Templates Perfectly Worded for Every Situation

5. Product elevator pitch example – About us page

Along with stunning visuals, Zolt’s about us page offers great elevator pitch inspiration:

Plants survive and thrive by releasing natural biochemicals that help them flourish in various conditions, and many of these botanicals can optimize human performance too. That’s why Zolt superdrinks are plant-powered (a whole symphony of them), and optimized for performance. Each blend of adaptogens, antioxidants, and terpene botanicals is formulated to target key areas of human function such as sleep, immunity, energy, balance, and overall cognitive performance.

6. Chiropractor example – Zocdoc

This chiropractor’s ZocDoc bio uses a blend of data, social proof, and emotional copy to highlight her value and stand out:

Dr. Diane Arrigo graduated from the Sherman College of Straight Chiropractic in 2006. She founded Chiropractic Health in 2007 to bring the benefits of chiropractic care to the Metro-West Framingham community.

Dr. Arrigo is passionate about healing the body, spirit, and mind. She believes chiropractic treatment is the most sensible and effective approach to address many common health issues and is a strong advocate for the preventative power of chiropractic care.

Dr. Arrigo is a proud member of the Federation of Straight Chiropractic Organization and the Massachusetts Chiropractic Society. In her spare time, she enjoys cooking, hiking, and spending time with her family.

6. Virtual services elevator pitch example – Linkedin bio

Finally, your LinkedIn company page is another prime location for your elevator pitch. Teladoc’s LinkedIn bio’s is great:

Teladoc Health is on a mission to empower everyone, everywhere, to live healthier lives by transforming the healthcare experience. As a recognized global leader in whole-person virtual care, Teladoc Health addresses the full spectrum of health and well-being—leveraging human expertise, advanced technology, and data-driven insights—to deliver improved clinical outcomes at scale. Serving over 175 countries and ranked Best in KLAS for Virtual Care Platforms in 2020, Teladoc Health uses its extensive expertise and data-driven insights to meet the evolving healthcare needs of consumers and healthcare professionals.

Final tips to achieve your best elevator pitch

Here are some final tips for perfecting your pitch:

• Customize it: Tailor it to your specific audience.
• Practice it: For spoken pitches, practice until it’s second nature. Write, rewrite, say, recite, record, and listen to it. Practice on someone. Internalize it for a natural and genuine delivery.
• Keep it clear: Avoid impressing with jargon or complexity. Simplicity aids recall. Speak conversationally.
• Anticipate objections/questions: You’ll learn common ones over time and can even prepare a secondary pitch to address them. However, avoid being overly defensive in your initial pitch, as it can undermine your confidence.