Fact: When businesses prioritize consistent blogging, they experience a significant surge in traffic and leads, surpassing those that don’t by 3.5x and 4.5x respectively.
Fair point: This holds true, provided that blogging remains a regular practice.
Fiction: Maintaining a consistent blogging schedule is a walk in the park.
The advantages of frequent blogging often take time to manifest, typically months. While these benefits have a compounding effect, their realization hinges on your ability to sustain the strategy, which can be challenging. If your blog feels like a garden parched by drought, take heart! You’re not alone, and a downpour of inspiration is just around the corner. Continue reading for 118 blog post ideas to invigorate your content strategy and reignite your passion, complete with illustrative examples and Google Doc templates!
Navigating This Resource
- Establishing Your Expertise
- Strategic Insights and Practical Tips
- Breathing New Life into Existing Content
- Showcasing Your Company’s DNA
- Content that Complements Your Product
- Harnessing the Power of Data
- Leveraging Events, Seasons, and Holidays
- Staying Ahead of the Curve with News
- Infusing Fun into Your Content
Establishing Your Expertise
The goal here is to position yourself as a thought leader, differentiating your business within your niche and establishing authority.
- X Things [Hobby] Can Teach You About [Topic]: What passions lie beyond your business? Can you forge a connection between them and concepts relevant to your audience? Thought leadership isn’t always about pioneering new ideas; it can also involve presenting existing ones in fresh and engaging ways.
- Tapping into Expert Opinions: Is there a topic within your niche that sparks diverse viewpoints, a topic that invites a range of perspectives without being emotionally charged? Pose the same question (or set of questions) to several experts, gaining a comprehensive understanding. For instance, explore our Ultimate Guide to PPC Metrics, where 17 experts share their insights on the top 3 must-check PPC metrics.
- X Best Practices I Don’t Follow: Are there industry standards that you find counterproductive, outdated, or simply ineffective in your context? Share them along with your reasoning. However, to avoid misguidance, be specific about your rationale and illustrate situations where those best practices actually prove their worth.
- Crafting Authentic Lists: Every niche has those overused keywords that yield endless search results, all echoing the same information. In our field, it’s Instagram captions—a source of frustration, to say the least. Break free from the mold and become the exception—the one result that provides genuinely original content while still aligning with the keyword’s intent. Highlight this distinction in your SEO title. In fact, that’s precisely what I did in my post: [131 [NOT Overused!] New Year’s Instagram Captions.]
- X Things I Wish I Knew / Mistakes I Made: Sharing your missteps can be just as impactful as showcasing your achievements. It humanizes you. Reflect on mistakes you’ve encountered in your professional journey or insights you wish you had gained earlier. Your readers will appreciate the transparency, and even more so, the opportunity to avoid similar pitfalls.
- Sharing Your Perspective: Express your viewpoint on an industry topic. However, ensure you present opposing opinions or alternative perspectives. Our post on Performance Max exemplifies this approach, exploring its pros, cons, and the polarized views surrounding it.
Dive deeper into this concept.
Expert Insight:
By nature, thought leadership content might not attract substantial organic traffic initially, as you’re introducing novel ideas your audience might not be actively searching for. However, you can leverage social sharing, email marketing, and internal linking to amplify its reach. Authentic thought leadership often earns valuable backlinks as well.
Expanding Your Thought Leadership Repertoire
- Unveiling Unexpected Connections: What Does [Topic A] Have to Do With [Seemingly Unrelated Topic B]?
- Shifting Perspectives: A [Role]’s Perspective on [Something Outside of That Role]
- Sharing Invaluable Advice: The Best Piece of [Topic] Advice I’ve Ever Received
- Unveiling Your Journey: Share the story behind your business (valuable content for your About Us page as well)
- Distilling Knowledge: Share your top takeaways from a recent presentation
- Book Reviews: Review a book within your niche, be it a new release or a timeless classic.
- Engaging with Influencers: Interview an influencer or expert in your field.
Strategy & tip blog post ideas
This category forms the core of your content strategy. Some businesses hesitate to share their methods, fearing they’ll reveal trade secrets. But you don’t have to divulge your most guarded tactics. By demonstrating how to accomplish something, you establish your expertise and genuine desire to help. If they can’t find it on your blog, they’ll find it elsewhere, and if they can DIY, they weren’t your ideal client anyway. Target those who lack the skills, time, or desire to learn what you do.
- Achieving X Without Y: Explore achieving a desired outcome without resorting to conventional strategies or tools. For instance, we have a post on “How to Compete With Big Spenders (Without Spending More Money).”
- The Power of Time-Bound Solutions: People crave efficiency and predictability. Offering solutions within a specific timeframe—a week, an hour, five minutes—especially if it’s faster than what they’re accustomed to, is a surefire way to pique their interest.
- Our Journey to X: Share your path to achieving a specific goal (one your customers also aspire to), detailing the strategies employed, mistakes made, and challenges overcome, to guide others on their own journeys. Naturally, avoid revealing your secret sauce.
- Topic: The X-Step Recipe to Success: Transform a process into an analogy, guiding your readers through it step by step, just like a recipe. Include ingredients (necessary tools, skills, mindset), steps, images, and a generous sprinkle of food puns. Here’s a delicious example: How to Run Google Ads: The Step-by-Step Recipe to Success.
- The Quickstart Guide to X: Just like a product often comes with comprehensive instructions and a concise quickstart guide, condense one of your more detailed walkthroughs or whitepapers into a post covering the essentials. You can also call it a cheatsheet or pocket guide.
Delve into this insightful example.
A Word of Caution for Bloggers:
When targeting a keyword with any of these ideas, ensure your content aligns with the keyword’s intent to improve its chances of ranking. Sometimes, SEO and creativity require careful balancing.
Expanding Your Strategy Blog Post Repertoire
- Tried and True: X Tips We Swear By
- Simplifying the Complex: The Clueless [Persona]’s Guide/Manual to X
- Exploring Alternatives: X Different Ways to Do X
- Essential Actions: X Must-Dos for [Persona]s Looking to [Achieve Something]
- Guiding Principles: The 10 Commandments of [Topic]
- Streamlining Actions: Checklist
- Addressing Common Queries: FAQs
- Demystifying Jargon: Glossary
- Visual Guidance: How-to with video tutorial
Strategy blog post templates
Unlock a treasure trove of SEO-optimized blog post templates for how-to posts (and much more) here.
Access the templates here.
Repurposing blog post ideas
Repurposing content is a win-win situation, maximizing your efforts and keeping your content fresh with minor updates, all while saving you valuable time.
- Distilling Wisdom: Your Top Tips Compiled. Scour your existing posts on a particular topic, extracting the most valuable, niche-specific tips your audience might not stumble upon easily. Combine them into a single post—a curated collection of actionable hacks.
- A Collection of Winning Strategies. Similar to the previous idea, instead of extracting specific tips, gather posts that delve into different strategies in depth. Create a post offering a brief overview of each strategy, linking to the original detailed posts for further exploration.
- Consolidating for Impact. Do you have numerous short posts covering the same keyword cluster, potentially competing with each other on search engine results pages? Consider merging them into one comprehensive post and redirecting accordingly. Choose the URL with the most traffic or backlinks, or if none stand out, publish as new and redirect all to the new link.
- Transforming Conversations into Content. Have any social media posts sparked lively discussions or Q&A threads? Repurpose them into blog posts!
Explore a practical example.
A Gentle Reminder on Recycling:
Remember, your blog posts can be repurposed into various content formats: videos, webinars, podcasts, infographics, social media posts, ebooks, and more.
Expanding Your Content Repurposing Horizons
- Data Transformation: Turn a mega-list of stats into a concise post highlighting data-backed reasons to do X.
- Distilling Complexity: Condense a whitepaper into a blog post or a series of shorter posts.
- From Audio to Text: Transcribe a podcast or video into a blog post.
- Webinar Insights: Transform a webinar into a Q&A blog post.
- Celebrating Success: Share a “best of” roundup (top posts of the month, quarter, year).
Company culture blog post ideas
This category often intersects with thought leadership. These posts inform, inspire, entertain, and express. And don’t forget to promote them on LinkedIn!
- Employee Roundup: If you have a sizable team, create a quick, engaging survey or poll, focusing on topics like stress management, your core values, or a current (non-controversial) event. Share the results in a fun, visually appealing write-up, including quotes from open-ended responses (with permission, of course).
- Core Values Series: Dedicate a monthly post to each of your core values. Dive deep, providing examples, relevant quotes from famous figures, employees, even customers, and internal photos. You could even feature a different business each month that embodies those values or, if you’re B2B, highlight a client’s business.
- Job Opening Roundup: Instead of simply posting openings on job boards and social media, get creative with a blog post. Use engaging descriptions, visuals, and even exclusive information not found elsewhere. You might attract a higher caliber of applicants this way. For example: Our Marketing Team is Growing (& How You Can Help!).
A Note on Culture-Focused Content:
Don’t expect these posts to drive massive traffic; that’s not their primary purpose. They humanize your brand, create emotional connections, and foster employee engagement and pride.
Expanding Your Company Culture Content
- Shining a Light on Individuals: Employee spotlight
- Celebrating Customer Success: Customer spotlight
- Sharing Expertise: Subject matter expert interview/Q&A
- Employee Voices: Team member guest post
- Transparency and Goals: Share your goals for the quarter/year
- Highlighting Achievements: Key moment of the week
- Event Recap: Sharing highlights and insights from company events
Product support blog post ideas
While these posts have a promotional aspect, you can make them brand-agnostic to broaden their appeal and avoid sounding overly salesy. Let’s see how.
- X Signs It’s Time for [Product or Service]: Instead of dictating needs, present relatable signs and symptoms your audience can identify with. Subtly weave in how your product or service addresses these pain points, planting a seed for future consideration.
- Choosing Wisely: What to Look for in a [Your Service] Provider: This builds trust. Guide readers towards an informed decision, even if it means choosing a competitor. This “But You Are Free” technique, acknowledging their freedom to choose, often sways them in your favor. See our post “10 Questions to Ask When Choosing a PPC Agency” for inspiration.
- Addressing Your Audience’s Questions: Latest FAQs. If dedicated community management or a knowledge base isn’t feasible yet, but product-related questions are common, create a series answering frequently asked questions received recently.
- Case Studies: Proof in Action. A cornerstone of marketing, case studies also make for compelling blog content! Publish them as standalone posts or adapt existing ones into blog-friendly narratives for a more engaging read. Our case study tips can help you with this.
Explore a practical example.
A Pointer for Product Support:
If you’re not fully established on social media or review platforms, your website’s search queries can reveal what customers are asking about your product.
Expanding Your Product Support Content
- Showcasing Value: Demo or unique ways to use your product
- Building Anticipation: Sneak peek
- Exciting Announcements: New product or new feature launch announcement
Data-driven blog post ideas
Data-driven posts attract valuable backlinks, boosting your SEO. Proprietary data is ideal but often scarce. Here’s a mix of ideas to get you started.
- Industry Benchmark Data: Do you have customer data you can share? Our advertising benchmarks reports, for instance, are always popular. People are curious to see how they measure up against industry peers.
- State of the X: If your customer base is large enough, consider surveys or polls to gather insights. Both customers and non-customers find value in comparing themselves to the overall results. For smaller customer bases, poll your social media audience or, budget permitting, expand to non-followers. Our “State of the Agency” series is a good example.
- Mega Stats Lists: Compile the latest stats on a niche topic, diligently crediting sources.
Explore an illustrative example.
A Crucial Data Point:
People love data, but not everyone enjoys deciphering numbers. Use visuals generously. Create branded images (Canva makes it easy), linking to the source and including their name directly on the image, especially if adapting their visual. Don’t be afraid to innovate. If there are more effective ways to present data than the commonly replicated graphs, be the one to do it.
Expanding Your Data-Driven Content
- Curated Stats List: Extract key stats from your mega list and elaborate on them, providing actionable takeaways.
- Benchmark Comparison: Gather and compare benchmarks from various online reports.
- Data-Backed Strategies: X Data-Backed Strategies/Reasons to
- Highlighting Importance: X Stats That Highlight the Importance of [Topic]
- Debunking Myths: X [Topic] Myths Busted (With Data!)
- Leveraging Trends: Use Google Trends data
- Data-Driven Storytelling: Share a success story/case study with data
Data-driven blog post template
Utilize this template for crafting compelling stats list blog posts:
Access the template here.
Event, seasonal & holiday blog post ideas
These are the posts your audience anticipates eagerly.
- Monthly Idea Series: What creative inspiration do your customers crave each month? Team-building activities? Social media strategies? Family fun? Create a post for every month and update it annually with fresh ideas. Our monthly marketing ideas posts are a testament to this approach.
- Gift Guides: Suggest gift ideas relevant to your niche and audience. Focus solely on your products or create a diverse list that includes yours.
- Themed Challenges: Announce a challenge you’re undertaking—individually, as a team, or involve your audience—and report on it at the end of the month/season. Share your experiences: the highs, the lows, the lessons learned.
- Event Predictions: Is there a major annual event in your industry? We have Google Marketing Live, and we’ve shared our predictions for its content in the past. A little self-congratulatory post when your predictions hit the mark never hurts.
- Conference Takeaways: Distilling a conference or event into key takeaways is highly appreciated by those who couldn’t attend or want to compare notes.
- National Day/Month Inspiration: Which national days resonate with your business or values? Be it World Kindness Day, National Children’s Dental Health Day, or even National Backward Day, the possibilities are endless. Here’s an example: August is National Black Business Month. Here’s How to Get Involved.
Seasonal Expertise:
For a comprehensive list of social media holidays, national days, monthly awareness themes, and more, look no further than The Big List of 422 Social Media Holidays for 2022. You’re welcome!
Expanding Your Seasonal Content
- Drawing Parallels: X Things [Event/Season/Holiday] Can Teach Us About [Topic]
- Stats Roundup: Present relevant stats about the season, topic, event, or holiday.
- Festive Spins: Rewrite a popular song with a holiday twist.
- Year in Review: Reflect on the top [your industry] stories of [year] (Find inspiration from these year-in-review content examples).
- Looking Ahead: X [Industry] Trends to Watch Out for in [year]
- Curated Best-ofs: The X Best [Topic/Items] of [Year]
News-related blog post ideas
- Your Coverage: Even if other blogs are quicker to report, having your take on important announcements is valuable. Your audience trusts your voice and style.
- Your Perspective: Tread carefully here, especially with sensitive topics.
- Resource Hub: Curate and summarize helpful posts and resources on significant issues.
- Updates Roundup: Compile smaller industry updates and announcements that might not warrant individual posts. Alternatively, gather major events and updates you’ve covered over a period for a condensed, recap-style post.
Explore a practical example.
News Content Tip:
An active Twitter community in your industry can be a goldmine for perspectives, insights, and sentiments. Always use direct quotes or confirm paraphrases for accuracy.
News update blog post template
Craft engaging news updates with this template:
Access the template here.
Even more blog post ideas
Because inspiration knows no bounds…
Fun blog posts
- Thematic Lists: Use a movie, playlist, animal, or other theme to add a fun twist. For example, if each item were a song/animal/movie, what would it be?
- Analogies: Compare a process or strategy to a popular movie, a relatable everyday activity, or something you’re passionate about. Embrace puns!
- Historical Throwbacks: “On this day in history” for your industry.
- Motivational Boosts: Share and unpack motivational quotes (49 Motivational & Inspirational Quotes for Small Business Owners, for example).
- Nostalgia Lane: Reminisce about relatable memories.
- Meme Roundup: Curate relatable memes.
- Niche Humor: X Things Only [Niche] Would Appreciate
- “You Know You’re an X When…” posts
Spinoff blog posts
- Deeper Dives: Expand on a specific strategy from a list.
- Popular Topic Series: Turn a hit topic into a series. Our “best time to post” series is a great example.
- Sequels and Updates: Create sequels or updated versions of popular posts. Our “120 Emotional Words and Phrases” was a hit, so we followed it up with “273 MORE Emotional Words and Phrases.”
- Goal-Driven Spinoffs: Identify posts driving the most conversions and create spinoffs. Even if they don’t rank or attract as much traffic, the quality of traffic makes it worthwhile.
- Verticalization: If a post with general ideas performs well, create industry- or category-specific versions.
Intriguing blog posts
- Thought-Provoking Questions: X Questions You Should Ask About [Topic]
- Unveiling the Unexpected: What No One Tells You About [Topic]
- Little-Known Facts: X Things You Didn’t Know About [Topic]
- Preemptive Guidance: X Things to Check BEFORE You [Action]
- Avoiding Pitfalls: X [Topic] Mistakes to Avoid
- Perspective Shifts: X Stats That Will Change Your Mind About
- Challenging Assumptions: Think X? Think Again.
- Exploring the Why: The Science/Psychology/Math Behind [Topic]
- Hidden Gems: X Underrated/Underused Tactics
- Time-Saving Tips: X Tips/Shortcuts/Hacks You Wish You Knew Sooner
- Historical Context: Timeline/history behind your industry
Check out this illustrative post.
Helpful blog posts
- Curated Resources: Share your favorite tool, book, or resource list.
- Visual Guides: Create and explain an in-depth graphic or infographic.
- Community Building: Recommend top blogs/influencers to follow in your niche.
- Overcoming Challenges: Address common challenges and provide solutions.
- Achieving Goals: Outline common goals and pathways to achieve them.
- Practical Examples: Provide templates and concrete examples.
Access the template here.
Never run out of blog post ideas again
There you have it: 118 ways to captivate, educate, inspire, and inform your readers with content that aligns with your overall content plan, marketing goals, and growth strategy.