It’s clear that conversion rates differ across industries, with apparel at 2.77% and vehicles at 7.98%. However, regardless of your industry, having a strong landing page is crucial for reaching or exceeding industry benchmarks.
This article showcases 11 exceptional landing page examples from various sectors. We’ll examine their strengths, areas for potential improvement, and how you can adapt these insights for your own pages.
Table of contents
- Product landing page examples
- Service landing page examples
- Ecommerce landing page examples
- Event landing page examples
Key takeaways from these landing page examples
While our comprehensive landing page best practices can be found here, this post highlights some recurring themes:
- Establish credibility: Feature logos of major clients, awards, reviews, and testimonials (ideally with customer headshots).
- Structure your content effectively: Employ font sizes, colors, backgrounds, font weights, and layout to create a clear hierarchy for readers.
- Maintain a clean layout: These pages demonstrate the use of visuals, alternating background colors, F and Z patterns, and ample white space.
- Repeat your CTA on lengthy pages: Long landing pages can be impactful, but ensure your CTA is prominent at the top, middle, and bottom.
Product landing page examples
These examples offer valuable landing page inspiration even if your business isn’t product-focused.
1. LinkedIn Jobs – subtle yet persistent CTA
LinkedIn Jobs’ landing page leverages the bottom-right pop-out box, common in social media, to incorporate a non-intrusive CTA.
See the complete landing page here | Go to actual landing page
What makes it effective
- Straightforward, clean branding: This extends beyond visuals to the concise tagline: Talk to the right people. Hire the right people.
- Data-driven trust signals: Being ranked #1 in improving hire quality, generating 3x more qualified applicants, and being favored by SMBs over a leading competitor.
- Testimonial with a visual: A picture accompanying a testimonial enhances its authenticity and trustworthiness.
- CTA: A persistent “Start your job post” pop-out tab is placed at the page’s bottom.
Want to make your own effective landing pages? Learn how in our free guide >> How to Make Great Landing Pages (with Crazy High Conversions)2. Next Bee – exceptional organization
This landing page is a fantastic model for presenting substantial amounts of information effectively.
View the full landing page here. | Go to actual landing page
What makes it effective:
- Benefit-oriented headline: “Accelerate Your Referral Funnel” is far more compelling than “Try Our Referral Platform.”
- Confidence: The guarantee of a $200 gift card if a better solution is found.
- Hierarchy of information and action: The design prioritizes the key benefit and primary CTA, followed by guarantees and trust signals, benefits and testimonials, detailed features, and finally, four additional CTAs.
- Effective page structure: Next Bee skillfully incorporates descriptions of 14 platform features using tabs and cards on a clean, single page.
- CTA: A friendly orange CTA button (contrasting nicely with green) to “request a demo” is prominently placed within the first section, reiterated in the benefits section, and appears again alongside three others at the page’s bottom (request a free POC, get ROI analysis, get strategic advice).
Potential improvement: The extensive use of title case throughout the copy, particularly in the description below the headline, hampers readability. It makes everything appear as a headline rather than flowing information.
3. Adobe – dynamic language
This Adobe landing page, promoting Creative Cloud (and perhaps Billie Eilish?), stands out for its impactful word choices.
View the full landing page screenshot here | Go to actual landing page
What makes it effective
- Headline: The 60% discount for students and teachers takes center stage on the first page, aligning with the preceding ad’s headline.
- Price slashing: Displaying the original, higher price emphasizes the product’s value and amplifies the appeal of the discount.
- FAQ section: Accordion-style FAQs at the bottom elegantly provide additional information without cluttering the page. This caters to highly engaged visitors and can boost the page’s search ranking.
- Active, engaging verbs: This page demonstrates how lively language can replace exclamation points for impact. Examples include: create whenever, make it then PDF it, share, make, paint, get inspired, stroke and be stoked, boost your skills, make the leap, take the stage, watch and learn.
Potential improvement: The hero image featuring a seemingly exasperated Billie Eilish might not be the best fit. A more positive image could better complement the 60% discount mentioned beside it.
4. Unbounce – concise and impactful
This landing page for Unbounce’s Conversion Intelligence tools provides valuable design inspiration.
View the full landing page screenshot here | Go to actual landing page
What makes it effective
- Trendy design: The page incorporates a popular landing page trend by blending real photographs with illustrations and graphics.
- Simplicity: This landing page effectively conveys its message concisely. It can almost be captured in a single screenshot. It prioritizes a prominent testimonial, three core benefits, and the demo CTA, linking to a dedicated page for detailed features.
- Repetition: This classic copywriting technique reinforces messaging and enhances memorability.
Potential improvement: Given that it’s from a landing page company, suggesting improvements feels audacious. Plus, there’s genuinely nothing to critique!
Service business landing page examples
These examples illustrate the diverse approaches to creating effective landing pages, irrespective of industry or budget.
5. BairesDev – credibility boosters
This BairesDev landing page, an IT contracting agency, offers several excellent takeaways.
View the full landing page screenshot here | Go to actual landing page
What makes it effective
- Effective communication: The page prominently showcases its three core messages using distinct methods – bold “Talent that delivers” text, a confident headshot, and a contrasting yellow “jump-start your business” button. This avoids overwhelming the visitor.
- Strong copy: The phrase “dream-team outcomes without the hassles of hiring” flows seamlessly and demonstrates that rhyming and alliteration can be used for more than just playful purposes.
- Quantifiable trust signals: Crucial in the IT sector, the page boasts 10+ years of experience, access to the top 1% of tech talent, 91.2% customer satisfaction, a 70.3 NPS, and more.
- Abundant testimonials: Beyond showcasing major logos (Google, Salesforce, Pinterest, Rolls Royce, etc.), a carousel at the bottom features cards with reviews from individuals at these companies, exemplifying effective testimonial advertising.
- Well-designed form: It’s a simple, three-field form. For those unsure of their needs, three options are provided with hover-over details. The form title is specific, and the submit button is benefit-driven.
Potential improvement: The descriptions of “delivery team” and “extended team” below the hero image lack clarity. Adding a verb before each or repositioning the CTA to encompass both could enhance understanding.
6. Elite Martial Arts – emotional resonance
This landing page, while less visually elaborate than others, demonstrates that effectiveness doesn’t necessitate an in-house designer.
View the full landing page here.
What makes it effective
- Emotional appeal: The headline emphasizes “confident,” reinforced by the confident belt-tightening image in the background, subtly yet effectively leveraging emotion in marketing.
- Quantified trust signals: Claims of 100,000+ active students, over 1 million trained since 1969, and certifications rooted in 40 years of tradition and research build trust.
- First section focus: As a local business using location targeting, visitor intent is likely high. Elite smartly displays its address and hours upfront, enabling visitors to quickly assess its suitability.
7. Powell & Sons – local optimization done right
This small business landing page, also serving as the homepage, is clean, professional, and comprehensive.
View full page screenshot | Go to actual page
What makes it effective
- Local SEO: The page effectively utilizes local keywords in headings, body copy, meta data, and an embedded map to enhance its local SEO visibility.
- Authentic photography: Instead of stock images, real photos of the kitchen and the owner enhance trustworthiness.
- Dated reviews: Reviews with recent dates assure potential customers of the business’s current positive standing.
- Skimmable content: The page delivers essential information concisely, allowing for quick comprehension. The prominent form ensures the desired action is clear and easy to take.
Ecommerce landing page examples
8. Houzz – visually appealing and informative
This visually striking landing page targets users searching for “architecture agency near me.”
View the full landing page screenshot here | Go to actual landing page
What makes it effective
- Color scheme: The vibrant paint samples against the pink/red logos on a natural wood background create a visually engaging experience.
- Concise messaging: The landing page efficiently communicates how the service works, quantifiable features, notable trust signals, and reviews within a clean layout using minimal text. Numbers and quotes speak volumes.
- Clarity: While finding an architect isn’t as simple as 1-2-3, outlining the process after entering a zip code encourages user action. **
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9. Freshly – conversational and persuasive
Freshly, a meal prep service, boasts a landing page that is both visually appealing and engaging.
See full landing page screenshot | Go to actual page
What makes it effective
- Appealing visuals: Vivid, mouthwatering images throughout the page enhance its visual appeal while showcasing the service.
- Conversational tone: Phrases like “Top-rated faves” create a personal connection, as if someone is recommending the business. This tone extends to the reviews.
- Strong CTA strategy: The page opens and closes with a compelling $80 offer and specific CTA button copy (“See meals & pricing” and “Get $80 off”).
- “5 reasons you’ll love Freshly” section: This section effectively outlines how the service works while incorporating colorful imagery and a Z-pattern for easy readability.
Event landing page examples
Event landing pages offer a unique opportunity to be creative and engaging.
10. Borrell Miami – dynamic and informative
Borrell Miami, an annual advertising conference attracting 500 marketing executives, showcases a well-designed landing page.
View full-size screenshot | Go to actual page
What makes it effective
- Engaging design: Vibrant colors and curves create a sense of movement and energy.
- Prioritized information: Essential event details, including the hashtag and theme, are presented above the fold, followed by FAQs.
- Video integration: A video from the previous year’s event effectively showcases the experience and highlights its most appealing aspects.
11. Miro – scannable and persuasive
Miro, a free online whiteboard platform, utilizes a scannable layout to its advantage.
View the full page screenshot here | Go to actual landing page
What makes it effective
- Clear layout: Despite containing substantial information, the page’s layout ensures easy absorption, with the large hero image pushing the second half below the fold.
- Scannability: Key details like the topic, date, and speakers are instantly recognizable. Bullet points summarize key takeaways for those who prefer not to read lengthy paragraphs.
- Compelling form: A simple four-field form with a clear “Sign me up” CTA and contrasting purple against yellow makes registration enticing.
Save these landing page examples to your swipe file
- LinkedIn Jobs
- Next Bee
- Adobe
- Unbounce
- Houzz
- BairesDev
- Freshly
- Elite Martial Arts
- Powell & Sons
- Borrell Miami
- Miro