Maximize Your Content: The Power of Repurposing

Repurposing content, or breathing new life into your existing work, offers numerous advantages, including:

• Expanding Your Reach: Different people prefer different content formats. Some love visual infographics, while others favor podcasts over ebooks. By adapting your content for various mediums, you can attract a wider audience and boost your reach.
• Reviving Forgotten Gems: We all have that cherished book gathering dust on our shelves. It’s a classic, and when rediscovered, you might think, “I should revisit that amazing story.” Repurposing your content brings those forgotten gems back into the spotlight, ensuring your best work is never lost in the archives.
• Optimizing Your Content Investment: Creating high-quality content demands effort and pride. However, success isn’t guaranteed. Various factors influence a content piece’s performance, and sometimes, luck isn’t on your side. Repurposing provides a second chance for your content to shine, reaching those who might have missed it initially. It’s like a second content promotion opportunity.

Identifying Content Worthy of a Comeback

Just like beloved characters resurrected for another season, your top-performing content deserves a revival. But how do you choose the best candidates? Consider these factors: Evergreen Relevance: Revamping a blog post about the first Google Panda update into an infographic or podcast wouldn’t be effective. Why? It’s outdated and no longer relevant. Focus on evergreen content—material that remains valuable and applicable over time, ideally for years.

This infographic about the 2012 Mayan apocalypse prediction is not evergreen Proven Popularity: Analyze your website traffic using tools like Google Analytics to identify your most popular posts over the past year. Uncover the reasons behind their success and use those insights to guide your repurposing strategy. Content in Need of a Refresh: Do you have content that’s still largely relevant and evergreen but contains outdated references to bygone internet relics? Give those pieces a modern makeover by updating them and repurposing them for today’s audience.

11 Creative Content Repurposing Strategies

Explore these eleven methods to repurpose your content for new audiences. You’re sure to find inspiration here!

1. From Webinars to Video Tutorials

Imagine hosting a fantastic webinar that attracts many attendees—a resounding success! However, not everyone can attend live, and new visitors might miss out on the valuable information shared. Don’t let that valuable webinar content fade away. Repurpose it as a YouTube video, ensuring its longevity and reach. Not only will this asset enhance your website, but it can also attract new visitors through YouTube!

2. Transforming Blog Posts into Comprehensive Guides

After blogging extensively on a specific subject, consider consolidating those posts into a fresh, comprehensive guide. For instance, you might have written about optimizing images on Pinterest, utilizing hashtags for better visibility, and designing clickable cover images. Combine these posts into “The Ultimate Guide to Pinterest Mastery” and leverage it for email marketing and lead generation. Consider updating and polishing older blog posts to maintain their relevance. Repurposing these posts ensures your hard work continues to provide value.

3. From Internal Data to Compelling Case Studies

Testing is crucial for improving website traffic, subscribers, or email signups.

When conducting website tests, leverage the data to create insightful case studies to share with your audience. For example, if you experiment with button colors to maximize clicks, share those findings with your readers!

4. From PowerPoint to Shareable Slidedecks

Imagine creating a captivating PowerPoint presentation for a team meeting. Instead of letting it gather digital dust afterward, repurpose it as a slide deck using platforms like SlideShare.

Adapt your slides for a broader audience, upload your presentation to SlideShare, and embed it on your website. Voila! You’ve effortlessly created a new piece of content.

5. From Interviews to Expert Advice Ebooks

Interviews are a popular content format for blogs due to their ease of creation, editing, and potential for engagement. Repackage these interviews into an “Expert Advice Ebook.” You’re simply changing the delivery method while catering to those who prefer ebooks over blog posts. This format is convenient for downloading and reading later. Moreover, your ebook can attract those who might have missed the original interview series.

6. Curating Visual Content into Engaging Pinterest Boards

Have blog posts rich in visuals? Capitalize on them by creating Pinterest boards. For instance, a post showcasing exceptional brand logos can be transformed into a Pinterest board featuring those logos. You can even dedicate an entire board to this theme. These pins can drive traffic back to your blog post, attracting a new audience segment.

7. Transforming Quora Q&As into Engaging Blog Content

Quora is a valuable source of content inspiration, offering real user questions across diverse categories. How to make the most of Quora? Identify promising questions (those with numerous upvotes indicate high demand), craft a blog post providing a detailed answer, and then respond to the Quora question with a link to your comprehensive blog post. This approach drives traffic to your website while positioning you as an authority and fostering community engagement.

8. From Slideshows to Attention-Grabbing Infographics

Remember those compelling charts and graphs from your PowerPoint presentation? They have even more potential! Repurpose them into eye-catching infographics.

infographic from ethos3 Infographics are highly shareable and engaging. While they can be time-consuming to create, not all infographics require extensive effort. Start with a striking chart or graph and enhance it using free tools like Canva or Piktochart. Ensure your data or graph is strong, as no amount of design embellishment can salvage weak content. Explore free infographic templates online for inspiration.

9. From Statistics to Shareable Twitter Content

Let’s say you have a compelling blog post packed with industry statistics. Maximize their impact by transforming them into individual tweets. Here’s how:

• Incorporate a click to tweet link within your stats tweets.
• Share the most compelling stats as standalone tweets.

• Create visually appealing, Twitter-friendly image stats for optimal engagement.

Repurposing statistics as tweetable highlights increases their shareability and expands their reach.

10. From Blog Posts to Value-Packed Tips Newsletters

To fully leverage your blog content, promote your best posts in a weekly tips newsletter. While you might have dedicated subscribers, a newsletter ensures they don’t miss your top-performing content, especially if you post frequently. A friendly, tips-focused newsletter showcasing your week’s best blog posts encourages readers to visit your website and engage with your most valuable content.

11. Transforming Blog Posts into Engaging Podcasts

Podcasts offer a convenient way to consume content, making the most of downtime like commutes.
Don’t worry if you’re not a natural orator; you can easily hire voice-over professionals from platforms like Fiverr.

Hire a talented voice artist to narrate your blog post, and you’ll have a ready-to-go podcast. Optimize your blog post for a more relaxed and conversational tone to enhance the listening experience. By implementing these content repurposing strategies, you’ll squeeze maximum value from your efforts. Soon, you’ll have a diverse content library that’s as varied and engaging as ever. Do you have other innovative content repurposing methods? Share your thoughts and ideas in the comments below!