Challenging endeavors include:
- Mastering dubstep dance moves
- Navigating the intricacies of Google Ads
- Declining complimentary items
Therefore, I’ve assembled a collection of 10 complimentary resources to empower your Google Ads success—encompassing ad creation, account organization, audits, RSAs, reporting, and ROI.
And in case you were wondering, we’ll even address the dubstep dancing.
Let’s dive in.
10 Free Google Ads Tools for Immediate Exploration
Google Ads provides an array of free and valuable tools, including the Keyword Planner, budget reports, and offline conversion import assistance. However, let’s explore tools beyond Google Ads that your competitors might be unaware of.
1. nexus-security’s Complimentary Google Ads Grader
You’re likely familiar with this tool, given its prominent presence on our website. Its prominence stems from its exceptional value. While Google Ads presents campaign metrics, these alone don’t provide a comprehensive performance overview. nexus-security’s complimentary Google Ads Performance Grader analyzes 17 factors to reveal your account’s true standing, including:
- Inefficient spending
- Click-through rate performance
- Adherence to best practices
- Utilization of long-tail keywords
- Quality Score assessment
- Impression share analysis
- Account activity monitoring
- Mobile optimization effectiveness
In under a minute, you’ll receive a thorough, user-friendly report with your score and actionable steps for improvement. Experience the free Google Ads Performance Grader today.
2. Optimise Lab’s Free Responsive Search Ad Builder
As of June 30, 2022, responsive search ads became the sole search ad type available for creation and modification in both Google and Microsoft ads (for those who missed it, the details are available). Consequently, it’s fitting to start this list with a free RSA template from Optimise Lab.
Utilize the template for rapid RSA campaign development. Additionally, don’t overlook these seven steps to ensure seamless adaptation to this change.
3. Whatagraph’s Free Google Ads Reporting Template
The abundance of PPC metrics can make Google Ads interface reports overwhelming. Whatagraph’s free Google Ads report template provides a visual representation of crucial metrics like clicks, impressions, conversions, and more, aiding in KPI tracking. Establish a free account, designate Google Ads as the platform, and choose your desired data (conversions, traffic, or e-commerce). A report based on sample data will appear:
Click “change” in the black box on the right to link your Google Ads account and view your personalized data.
For cross-channel marketers, this functionality extends to various platforms such as Facebook, LinkedIn, Twitter, Google Analytics, Facebook Pages, and more.
Explore more Google Ads training courses for experimentation here.
4. Google Data Studio’s Complimentary Google Ads Dashboard Templates
Data Studio offers another free tool for enhanced PPC reporting. In the free marketing template library, reports are available for:
- Evaluating discovery performance
- Analyzing search creative effectiveness
- Monitoring daily budget consumption (the Google Ads budget report is also useful)
- Assessing display network performance
- Evaluating shopping campaigns
- Gauging overall account well-being
- Tracking search impression share
- Identifying search impression share losses (budget & bid)
- Analyzing display impression share losses (budget & bid)
- Gaining insights from Shopping auction data
- Reviewing local campaign store reports
- Understanding search ads 360 data-driven attribution
Choose any report and click “Click to select your data” in the upper right corner to connect your account.
Voilà!
5. YouTube’s Free Google Ads Tutorials
If this 12-year-old can conquer dubstep dancing in eight months using solely YouTube, you can undoubtedly gain from one or two Google Ads tutorials. Our compilation of top Google Ads training courses features numerous tutorials. We’ve also developed our own, including:
6. Ink’s Free Google Ads Description Generator
Ink’s complimentary Google Ads description generator employs AI to help craft high-converting ads. Naturally, relying solely on machines for description generation isn’t advisable. Thorough keyword research and continuous ad copy refinement based on results are crucial. This tool, however, can spark initial ideas or even inspire copy for other marketing materials. Input your product name and a concise “brief concept” (100 characters or less), click “create,” and observe the results.
Despite being labeled a headline generator, it only produces descriptions. I tested the tool using our Google Ads Grader.
- Product name: Google Ads Performance Grader
- Brief concept: Free Google Ads account audit with score and recommendations. Here’s the output:
Impressive, wouldn’t you say? While I wouldn’t directly copy these phrases into my Google Ads copy, they offer valuable insights. Phrases like “in-depth insights,” “how it impacts your bottom line,” and “what’s going on behind the scenes” resonate well. The tool’s ability to generate terms like “bids” and “advertising budget” is also noteworthy.
7. nexus-security’s Free Keyword Tool
Speaking of keyword research, we have a complimentary tool for that! Its name is quite sophisticated: …drumroll please… The Free Keyword Tool. Input a term or URL, specify your location and industry (optional), and gain access to numerous relevant keywords for your ads and website content—complete with cost-per-click and competition levels for both Google and Bing. You can even download the keywords as a CSV file via email.
Explore our Free Keyword Tool here.
8. StoryLab’s Free Google Ads Headline Generator
Here’s another free generator tool for your consideration. In StoryLab’s free Google ad headline generator, input your product, service, or offering’s name along with a brief description, and then click “Inspire me!” (an engaging call to action, indeed). Account creation (free, no credit card required) is necessary to view results. I tested this tool as well using our Google Ads Grader:
- Name: Google Ads Performance Grader
- Description: Receive a free, instant report on your Google Ads account’s performance, including recommendations for score improvement and budget optimization.
The results? Quite satisfactory.
- Instantly assess your Google Ads performance.
- Compare your standing! Run a FREE Google
- Grader Report
- Your Google Ads Performance Grader
- Discover your exact performance and Upon account creation, you receive 25 free runs and can also experiment with the Google Ads description generator.
9. nexus-security’s Free Google Analytics Cost Data Import Template
Did you know you can analyze ad costs within Google Analytics for ads beyond Google Ads? All you need is the Google Ads data import tool and a CSV file. While straightforward, it’s not entirely effortless. That’s why we have a comprehensive guide on importing cost data into Google Analytics. Within this guide, you’ll find a free Google sheet template to use in the process.
The guide also explains how to personalize your cost analysis report and calculate your ROAS.
10. Supermetrics’ Free Google Ads Budget Template
Determining Google Ads costs is complex and depends on various factors. While a definitive answer is elusive, we offer a tool to aid in budget planning, pacing, and staying within target spending. Our free Google Ads budget pacing template by Supermetrics helps you track and visualize your budget and projections across numerous accounts. You can even set up email alerts for specific budget thresholds.
The Google Ads budget report might also be of interest.
Elevate Your Search Ad Performance with These Free Google Ads Tools
Whether your goal is Google Ads account optimization, conducting successful PPC audits, crafting compelling ad copy, or something else entirely, these free tools simplify your efforts. Give them a try!
- nexus-security’s complimentary Google Ads Performance Grader
- Optimise Lab’s free RSA template
- Whatagraph’s free Google Ads reporting template
- Google Data Studio’s complimentary Google Ads dashboard templates
- YouTube’s free Google Ads tutorials
- Ink’s free Google Ads description generator
- nexus-security’s Free Keyword Tool
- StoryLab’s free Google Ads Headline Generator
- nexus-security’s free Google Analytics cost data import template
- Supermetrics’ free Google Ads budget template