Currently, there are 6,829 marketing technology solutions accessible. It’s a significant number! You’re likely familiar with industry giants like Mailchimp, Moz, Hubspot, and their counterparts.
However, for every prominent marketing platform, a smaller, more agile company is ready to impress. Today, I want to highlight these unsung champions. The reason? A greater number of solutions translates into more options for you. While there’s nothing inherently wrong with the major players, these lesser-known tools often present unique advantages over the market leaders:
- Specialized focus
- Price advantage
- More personalized customer support
- A willingness to understand your specific needs and adapt the tool accordingly I assure you, these are some of the most exceptional digital marketing tools available. Each one represents a step towards more budget-friendly online marketing. Let’s explore!
Digital Marketing Tool #1: WooRank
What is it?
WooRank serves as a tool for website analysis and SEO audits. It extracts valuable insights and offers guidance on enhancing your website by monitoring and evaluating its SEO performance. This is accomplished by leveraging data directly from Google, including keywords, rankings, search volume, traffic, visitor behavior patterns, and more.
Why should you use it?
Losing hard-earned traffic due to SEO issues or website errors can be frustrating. However, website maintenance itself can be a full-time endeavor. WooRank simplifies this by gathering useful website data and sending alerts when issues arise or optimization opportunities emerge. Furthermore, it enables comparisons with your competitors, revealing if you’re visible in the relevant search results, identifying who outranks you, and pinpointing traffic sources to your website. A valuable bonus feature is their Digital Marketing Checklist, offering step-by-step guidance on enhancing both on-page and off-page SEO, making it ideal for boosting the success of your latest blog posts.
Pricing
Starting from $59.99/month or $470/year. A free trial is available.
Digital Marketing Tool #2: Mailshake
What is it?
Mailshake empowers you to send bulk personalized cold emails directly from your personal email account. Simply upload a spreadsheet containing your recipients’ names, contact details, and any desired personalization elements (like their blog name, a comment about something you discovered on their Twitter, etc.), and you’re all set.
Why should you use it?
A comprehensive digital marketing strategy necessitates a robust email marketing plan, with cold email outreach being a crucial component. You can connect with:
- Individuals potentially interested in your product
- Journalists covering your industry
- Fellow bloggers
- Influencers boasting substantial social media followings You can configure automatic follow-up messages if recipients don’t respond, track email opens and clicks, and manage responses directly within the app. If cold outreach is part of your marketing approach (as it should be), Mailshake can significantly streamline your efforts.
Moreover, their excellent blog offers valuable outreach tips and strategies worth exploring.
Pricing
Starting from $19/month or $17/month with an annual subscription. RELATED: 10 Free Google Ads Tools You Didn’t Know About (But Should)
Digital Marketing Tool #3: Wordable
What is it?
Wordable is a plugin that streamlines the import of posts and pages from Google Docs to WordPress with just a few clicks.
Why should you use it?
Digital marketers are constantly seeking ways to enhance productivity and maximize output within their allocated time. Often, these productivity gains stem from simplifying seemingly insignificant tasks – those that are repetitive or excessively time-consuming. In content marketing, prolific writers often spend a considerable amount of time uploading drafts to WordPress. This repetitive and tedious process becomes incredibly time-wasting over the span of a writing career. Wordable eliminates this step, allowing you to concentrate on the more impactful aspects of content creation and promotion.
With minimal effort, you can upload Google Docs to WordPress, where they appear perfectly formatted, saving significant time if WordPress serves as your CMS.
Pricing
A free plan is available, with paid plans starting at $19/month or $195/year.
Digital Marketing Tool #4: DrumUp
What is it?
DrumUp is a dual-purpose content marketing tool that also functions as a social media post scheduler for platforms like Facebook, LinkedIn, Twitter, and Instagram. It aids in discovering content themes that resonate with your target audience. The tool serves as a content research and recommendation engine, schedules curated or drafted content across multiple social accounts, and provides insights into your social media approach.
Why should you use it?
Managing social media accounts constitutes a significant portion of any digital marketer’s role, particularly within startups or SMBs. This social media and content marketing tool rivals the likes of Buffer, Crystal.io, or Post Planner but offers the added advantage of post customization. Besides saving time on content discovery and sharing, DrumUp optimizes content reach through hashtag and @mention suggestions, native content promotion, content automation, and employee advocacy initiatives. Furthermore, it enhances social media engagement by incorporating GIFs, custom images, and top-performing posts directly from the dashboard.
Pricing
Plans begin at $19/month or $180/year.
Digital Marketing Tool #5: Bannersnack
What is it?
Bannersnack is a cloud-based, professional banner design platform that enables the creation of fully responsive banners, ensuring seamless display across all screen sizes and devices.
Why should you use it?
Bannersnack accommodates the design of display ads in any desired shape or format. You can craft HTML5 animations, incorporate videos, add links, or even embed custom code. Its intuitive interface makes it user-friendly. Start from scratch or select a pre-designed template, then personalize your banner by adding animations, interactive elements, and compelling Call-To-Actions. Drag and drop images, text buttons, and other visuals to achieve your perfect banner design. Additionally, the banners are compatible with all major ad networks.
Pricing
A free plan is available, with paid plans starting from $12/month or $84/year.
Digital Marketing Tool #6: Rocketium
What is it?
Rocketium is a web-based platform that simplifies video editing, making it accessible even for users without prior video editing experience.
Why should you use it?
A significant portion of modern digital marketers’ responsibilities involves content creation in various forms. While we’ve addressed blogging with Wordable, an increasing number of marketers are now producing or repurposing existing content into video format. However, unfamiliarity with video editing can lead to wasted time. Rocketium addresses this challenge with a user-friendly drag-and-drop interface and a suite of features that streamline time-consuming aspects of video creation. For instance, the auto-resizing feature allows for instant conversion of a single video into various sizes without the need for manual styling adjustments. This eliminates the hassle of recreating the same video in landscape format for YouTube and desktop viewing, portrait for Snapchat and mobile consumption, and square for Facebook and other social platforms.
Pricing
A free plan is available, while paid plans start at $49/month or $190/year.
Digital Marketing Tool #7: Cognitive SEO
What is it?
CognitiveSEO is a comprehensive SEO toolkit that provides essential digital marketing metrics for thorough analysis.
Why should you use it?
This tool is particularly valuable for marketing or SEO agencies. While tools like Moz and Ahrefs offer similar functionalities, CognitiveSEO’s most affordable plan includes multiple user accounts, support for multiple websites, and white-labeling capabilities – all at a fraction of the cost. Additional features include:
- Comprehensive backlink audit
- Automated detection of unnatural links
- Direct link disavowal from within the tool
- Competitor data and comparative audits
- Keyword research tool
- Content optimization tool
- Rapid site exploration tool
- Daily ranking updates
Pricing
A free trial is available, while paid plans begin at $99/month or $89.10/month with an annual subscription.
Digital Marketing Tool #8: Cumul.io
What is it?
Cumul.io is a dashboarding platform that simplifies the creation and sharing of various KPI dashboards in a matter of minutes.
Why should you use it?
Cumul.io combines an intuitive drag-and-drop interface with advanced features like dataset linking. This enables a deeper understanding of how marketing efforts impact the entire customer journey.
It excels as an internal reporting tool, allowing for easy dashboard sharing with colleagues or displaying them on office monitors. Thanks to their integration, it also serves as an excellent solution for client reporting. Marketing agencies, for example, can integrate marketing performance dashboards into their portals, software, or even simple web pages. All this is offered with full white-labeling and secure, client-specific logins.
Pricing
Plans start from $35/month.
Digital Marketing Tool #9: Mention
What is it?
Mention is a comprehensive media monitoring tool empowering brands to track crucial online conversations about their company, competitors, and industry. It assists customers in monitoring and enhancing their social media presence, identifying influencers, safeguarding their reputation, and delivering superior customer care.
Why should you use it?
The internet is awash with information, and the sheer volume of online conversations can make it seem impossible to stay on top of everything. Media monitoring helps gather all these mentions, allowing you to analyze them at your convenience. Mention tracks online conversations in real-time, regardless of where they occur, eliminating the need for manual web searches or waiting for weekly mentions digests.
Pricing
Plans start from $29/month.
Digital Marketing Tool #10: Userlike
What is it?
Userlike is a dedicated live chat software solution designed for website and mobile support.
Why should you use it?
The combination of minimal effort, anonymity, and familiarity associated with chat has made it the preferred communication channel for many customers. According to a recent research by Internet Retailer, 20% of consumers consider live chat their preferred method of interacting with businesses. Live chat also emerged as particularly favored for simple inquiries and shopping-related questions. Moreover, being on-site and real-time makes live chat the only channel enabling you to guide visitors through your website. Address critical questions directly on the site, preventing them from hindering potential purchases – a strategy that can potentially triple your conversion rate.
Pricing
A free plan is available, while paid plans start at $32/month (billed monthly) or $29/month (billed annually).
Explore Digital Marketing Tools
There you have it: 10 digital marketing tools designed to simplify your workflow and boost efficiency. Are there any lesser-known tools you rely on and would recommend? Any solutions focused on budget-friendly online marketing? Feel free to share your insights in the comments!